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Apple Airtags 4-pack

Fail

The top 5 brands take 100% of clicks, so Apple Airtags 4-pack is a Fail.

Flapen Score
43
43 / 100
Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 45
Market size
$79K/yr18K searches / yr
90-day growth
+11.0%search demand this quarter
Competition
92%top-5 click share · 4 brands · 33 sellers

Flapen Score

Apple Airtags 4-pack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Apple Airtags 4-pack is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Airtags 4-pack market on Amazon at a glance

Shoppers on Amazon United States searched for Apple Airtags 4-pack 18K times last year and spent an estimated $79K. All 4 brands take every click. Demand peaks in Jan–Feb–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 9.9% of those searches ended in a purchase.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $79K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
+11.0%
Conversion, latest week
9.9%
Market size, estimated
$79Ka year
Peak month
December6.2× the quietest month
Top search term
aitags 4 pack apple15K searches a year

02 · Price

A sale here is worth $44.57.

Listings sell for $44.57 on average, from $20.94 to $95.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $44.57 that is $11K to $22K a year per listing.

Average price
$44.57inside the $15 to $100 sweet spot
Price range
$20.94–$95.71
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$11K–$22K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Accessories. It carries 4,550 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Accessories
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
4,550per listing
Listings tracked
7

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
21 months

Products

Top Apple Airtags 4-pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

Brands

4 flat

Sellers

33

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Brand 176%
  • Brand 211%
  • Brand 310%
  • Brand 44%

Demand

Apple Airtags 4-pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Apple Airtags 4-pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aitags 4 pack apple15K/yr
  • air tags-4 pack apple gps tracker for luggage756/yr
  • iphone tags tracker pack of 4809/yr
  • apple airtags 4 pack sale prime day1K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Airtags 4-pack

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Functionality-Overall”
0.5%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Apple Airtags 4-pack questions

Answered from the same tracked data.