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Aphmau Backpack

Fail

Shoppers spend an estimated $4K a year here, so Aphmau Backpack is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$4K/yr51K searches / yr
90-day growth
+84.7%search demand this quarter
Competition
60%top-5 click share · 18 brands · 53 sellers

Flapen Score

Aphmau Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Aphmau Backpack is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aphmau Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for Aphmau Backpack 51K times last year and spent an estimated $4K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +84.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $4K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
+84.7%
Conversion, latest week
0.2%
Market size, estimated
$4Ka year
Peak month
July18.8× the quietest month
Top search term
aphmau backpack44K searches a year

02 · Price

A sale here is worth $32.21.

Listings sell for $32.21 on average, from $21.66 to $42.96. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $32.21 that is $0 to $3K a year per listing.

Average price
$32.21inside the $15 to $100 sweet spot
Price range
$21.66–$42.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #661 within Backpacks. It carries 955 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
86%
Out of stock, average day
14.6%
Average rank
#661in Backpacks
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
955per listing
Listings tracked
22

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Aphmau Backpack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

53

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 98%

Open market

29%

  • Brand 130%
  • Brand 214%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 64%

Demand

Aphmau Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 18.8×

Reviews and returns

What reviews say buyers love and hate about Aphmau Backpack

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Zipper Quality”
2.6%of orders come back
“Defective zipper”
A buyer, on “Zipper Quality”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Aphmau Backpack questions

Answered from the same tracked data.