Skip to content
43

anxiety costume

Skip it

A small market ($15K/yr) — this niche doesn't clear our bar today.

Market size 4Growth 12Conversion 6Competition 63Returns 11Price range 84Avg price 92Brand share 66Review moat 95Quality gap 92

Review moat

Incredible92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great$21.84

avg listing price — sweet spot $15–$100

Price range

Great$9.60–$48.78

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-26.2%

90-day search growth — must beat 0% to launch

Returns

Bad8.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$15K

$15K/yr · 141K searches

According to Flapen's Amazon United States niche tracking, anxiety costume is a $15K/yr Amazon United States market (141K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

anxiety costume market data

Units sold / yr
2K–3K
avg 0–100/product
Revenue / yr
$44K–$55K
units × avg price
Conversion rate
0.5%
Avg BSR
#8,569
Page quality
0%
Prime
92%
Sponsored
40%
Out of stock
17.9%
Avg brand age
28 months
Avg seller age
204 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

40

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

30%

  • JQAKFIY29%
  • WHGAW11%
  • Deerose9%
  • itswordpiz8%
  • Disguise7%
  • FINASKASU5%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — -26.2% search growth over the last 90 days.
80K60KSpike '24Spike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 168.0×

Top anxiety costume search terms

  • anxiety costume29K/yr
  • anxiety inside out costume14K/yr
  • anxiety costume adult55K/yr
  • inside out anxiety costume15K/yr
  • inside out anxiety costume adult7K/yr
  • anxiety inside out costume adult4K/yr
  • anxiety halloween costume women4K/yr
  • anxiety inside out 2 costume8K/yr
  • anxiety costume women5K/yr
All search terms

Top anxiety costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$4616%$9229%$1K12%$2K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about anxiety costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall25%

“True to size”

Color25%

“The colors are spot on like the character”

Material Quality8%

“The material is good”

Shape/Style8%

“sexy”

Comfort-Overall8%

“comfortable”

Soft Feel6%

“But it was soft”

Quality-Overall6%

“Quality was okay”

What buyers complain about

Quality-Overall21%

“It wasnt made well”

Size-Overall15%

“runs very small”

Adhesion/Stickiness13%

“The eyes and eyebrows didnt stick, I ended up having to take it into work and hot glue it”

Comfort-Overall13%

“The headband is metal and very uncomfortable”

Durability13%

“kept falling off”

Stretchability/Expandability/Elasticity8%

“The XL runs very small with no stretch to the fabric”

Machine Wash Suitability6%

“it started to crack after 1 wash”

Top return reasons

Size-Overall44%
Length9%
Advertised Vs Actual Product7%
Value For Money6%
Waist Fit4%
Adhesion/Stickiness4%
Quality-Overall3%
Chest Fit3%
Print Quality3%
Color3%

Common questions

Is anxiety costume profitable to sell on Amazon United States?
The niche generates $15K/yr across 25 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (43/100).
How competitive is the anxiety costume niche?
18 brands and 40 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in anxiety costume?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Adhesion/Stickiness. The return rate is 8.9% — above our launch gate.
When does demand for anxiety costume peak?
Demand peaks in Oct–Nov; the busiest month runs 168.0× the quietest.
What does it cost to enter the anxiety costume niche?
Listings span $9.60–$48.78; the average listing price is $21.84 (sweet spot $15–$100). The average incumbent carries 92 reviews — the moat a new listing must climb.