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Anson Belts for Men

Fail

The top 5 brands take 93% of clicks, so Anson Belts for Men is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$215K/yr384K searches / yr
90-day growth
+11.1%search demand this quarter
Competition
43%top-5 click share · 11 brands · 20 sellers

Flapen Score

Anson Belts for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Anson Belts for Men is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anson Belts for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Anson Belts for Men 384K times last year and spent an estimated $215K. The top 5 brands take 93% of clicks. Demand peaks in Jun. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months
384K
Growth, 90 days vs prior 90
+11.1%
Conversion, latest week
2.1%
Market size, estimated
$215Ka year
Peak month
June2.0× the quietest month
Top search term
mission belt100K searches a year

02 · Price

A sale here is worth $26.93.

Listings sell for $26.93 on average, from $9.36 to $53.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $26.93 that is $3K to $7K a year per listing.

Average price
$26.93inside the $15 to $100 sweet spot
Price range
$9.36–$53.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #250 within Belts. It carries 8,915 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
98%
Out of stock, average day
4.3%
Average rank
#250in Belts
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
8,915per listing
Listings tracked
43

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
57 months

Products

Top Anson Belts for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

20

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

43%

Top 20: 78%

Open market

5%

  • Brand 142%
  • Brand 234%
  • Brand 311%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (5 brands, 5%)

Demand

Anson Belts for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 2.0×

Search terms

Top Anson Belts for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mission belt100K/yr
  • anson belts for men48K/yr
  • chaoren leather ratchet belt men31K/yr
  • brown ratchet belts for men34K/yr
  • anson belt23K/yr
  • mission belts for men31K/yr
  • brown ratchet belt15K/yr
  • ratchet gun belt13K/yr
  • mission belts12K/yr
  • edc ratchet belt12K/yr

Reviews and returns

What reviews say buyers love and hate about Anson Belts for Men

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Durability”
3.4%of orders come back
“Broke easily”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Anson Belts for Men questions

Answered from the same tracked data.