Is anorak jacket men profitable to sell on Amazon United States?

The niche generates $29K/yr across 204 tracked products. 24 of 73 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Worth a look (51/100).

How competitive is the anorak jacket men niche?

63 brands and 148 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in anorak jacket men?

Top complaints mined from reviews: Size-Overall, Water Resistance, Zipper Quality. The return rate is 8.1% — above our launch gate.

When does demand for anorak jacket men peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the anorak jacket men niche?

Listings span $15.12–$121.57; the average listing price is $33.40 (sweet spot $15–$100). The average incumbent carries 1,223 reviews — the moat a new listing must climb.

anorak jacket men

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.2%) keeps it on the watch list.

Competition

Incredible12%

top-5 click share — an open shelf

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible$33.40

avg listing price — sweet spot $15–$100

Price range

Great$15.12–$121.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,222.56

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+11.9%

90-day search growth — must beat 0% to launch

Returns

Bad8.1%

return rate — above 5% kills the launch gate

Market size

Bad$29K

$29K/yr · 389K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, anorak jacket men is a $29K/yr Amazon United States market (389K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

anorak jacket men market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $33K–$42K; units × avg price
Conversion rate: 0.2%
Avg BSR: #573
Page quality: 0%
Prime: 99%
Sponsored: 92%
Out of stock: 4.7%
Avg brand age: 38 months
Avg seller age: 146 days

Competition & brand share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

63 falling

Sellers

148

Top-5 brand share

36%

Top 20: 74%

Top-5 click share

12%

Top 20: 33%

Open market

60%

Locachy11%
Yousify9%
UIQUR7%
Verdusa5%
Tankaneo4%
PESION4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top anorak jacket men search terms

wind breaker126K/yr -10.1%0.1% conv.
cropped windbreaker jacket women34K/yr +56.5%0.3% conv.
black windbreaker48K/yr +2.1%0.4% conv.
white windbreaker women22K/yr +68.2%0.6% conv.
nike windbreaker women31K/yr +0.7%0.1% conv.
cropped windbreaker11K/yr +70.6%0.3% conv.
wind jacket14K/yr +26.8%0.1% conv.
wind breaker jacket16K/yr -4.5%0.1% conv.
lightweight windbreaker11K/yr +45.5%0.2% conv.
cropped rain jacket8K/yr +134.7%0.2% conv.

All search terms

Top anorak jacket men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Black M

Locachy$23.704.5★288 rev

Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket White M

Locachy$23.274.5★288 rev

UIQUR Mens Rain Jacket Raincoat Windbreaker Running Waterproof Lightweight Packable with Hood Travel Hiking Cycling Black L

UIQUR$18.124.4★1,188 rev

Yousify Womens Waterproof Rain Jackets Lightweight Zip Up Raincoat Outdoor Hiking Hooded Windbreaker with Pocket

Yousify$29.713.9★195 rev

Locachy Womens Lightweight Zip Up Athletic Jacket Stand Collar Windproof Sun Protection Workout Outdoor Jacket Black S

Locachy$23.804.5★288 rev

Newest

by launch date

PESION PINK Lightweight Rain Cropped Jacket Women Waterproof Raincoat Packable Hooded Windbreaker Hot Pink X-Small

PESION$44.2414 rev

5mo ago

Yousify Womens Casual Lightweight Jackets Hooded Windbreaker Jacket Sun Protection Coat Spring Outerwear

Yousify$28.7854 rev

6mo ago

baleaf Womens Sun Jackets Packable Long Sleeve Lightweight Crop Windbreak UV Shirt UPF 50+ Zip Up Sun Hoodie Athletic Hiking White M

baleaf$33.2026 rev

7mo ago

EIGIOO Mens Hooded Windbreaker Jacket Lightweight Waterproof for Hiking Black XL

EIGIOO$36.1144 rev

10mo ago

Yousify Womens Waterproof Rain Jackets Lightweight Zip Up Raincoat Outdoor Hiking Hooded Windbreaker with Pocket

Yousify$29.71195 rev

10mo ago

What buyers say about anorak jacket men

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall16%

“- flattering fit”

Weight Light12%

“Lightweight and size is true”

Quality-Overall9%

“Amazing Quality”

Weather Proof7%

“Can withstand heavy rain”

Value For Money5%

“Good value”

Comfort-Overall5%

“Nice and comfortable”

Water Resistance3%

“Totally water resistant”

Advertised Vs Actual Product3%

“As advertised”

Pockets/Compartments3%

“Nice big pockets”

Warmth3%

“Warm, comfortable and looks great”

What buyers complain about

Size-Overall15%

“Fit is loose”

Water Resistance11%

“NOT WATERPROOF”

Zipper Quality6%

“Zipper doesnt work great either”

Material Quality4%

“Cheap material”

Quality-Overall4%

“Cheaply made”

Thickness4%

“not as thick as a rain coat”

Value For Money2%

“For the price dont do it”

Warmth2%

“The jacket is on the thinner side so its not really warm”

Sleeve Fit2%

“Fits a bit long in sleeves”

Breathability2%

“It's also not very breathable”

Top return reasons

Size-Overall51%

Material Quality7%

Thin6%

Sleeve Fit4%

Color3%

Length3%

Chest Fit3%

Advertised Vs Actual Product2%

Quality-Overall2%

Waist Fit2%

Common questions

Is anorak jacket men profitable to sell on Amazon United States?: The niche generates $29K/yr across 204 tracked products. 24 of 73 products launched in the last 360 days are still selling. 90-day search growth is +11.9%. Flapen's verdict: Worth a look (51/100).
How competitive is the anorak jacket men niche?: 63 brands and 148 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in anorak jacket men?: Top complaints mined from reviews: Size-Overall, Water Resistance, Zipper Quality. The return rate is 8.1% — above our launch gate.
When does demand for anorak jacket men peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the anorak jacket men niche?: Listings span $15.12–$121.57; the average listing price is $33.40 (sweet spot $15–$100). The average incumbent carries 1,223 reviews — the moat a new listing must climb.