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Anniversary Necklace for Women

Fail

Shoppers spend an estimated $35K a year here, so Anniversary Necklace for Women is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$35K/yr40K searches / yr
90-day growth
-13.5%search demand this quarter
Competition
55%top-5 click share · 22 brands · 24 sellers

Flapen Score

Anniversary Necklace for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Anniversary Necklace for Women is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anniversary Necklace for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Anniversary Necklace for Women 40K times last year and spent an estimated $35K. The top 5 brands take 58% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-13.5%
Conversion, latest week
1.0%
Market size, estimated
$35Ka year
Peak month
November173.8× the quietest month
Top search term
wife necklace19K searches a year

02 · Price

A sale here is worth $86.03.

Listings sell for $86.03 on average, from $12.94 to $186.12. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $86.03 that is $0 to $9K a year per listing.

Average price
$86.03inside the $15 to $100 sweet spot
Price range
$12.94–$186.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.1% of listings are out of stock. The average listing ranks #7,549 within Pendant Necklaces. It carries 917 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.1%
Average rank
#7,549in Pendant Necklaces
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
917per listing
Listings tracked
26

04 · Newcomers

3 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
3Amazon's first-year sales bar
Average brand age
42 months

Products

Top Anniversary Necklace for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 flat

Sellers

24

Top-5 brand share

58%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

36%

  • Brand 124%
  • Brand 211%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 66%

Demand

Anniversary Necklace for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

250K150KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 173.8×

Search terms

Top Anniversary Necklace for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wife necklace19K/yr
  • jewelry for wife15K/yr
  • anniversary jewelry for wife6K/yr

Reviews and returns

What reviews say buyers love and hate about Anniversary Necklace for Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
3.6%of orders come back
“So small”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Anniversary Necklace for Women questions

Answered from the same tracked data.