anna costume for girls
Skip itSoft demand (-27.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$22.10avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Price range
Great$8.86–$35.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,965.21avg incumbent reviews — the moat a new listing must climb
Market size
Okay$132K$132K/yr · 521K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, anna costume for girls is a $132K/yr Amazon United States market (521K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 41/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
anna costume for girls market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $111K–$133K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #449
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 14.0%
- Avg brand age
- 38 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
43
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
32%
Top 20: 68%
Open market
22%
- Disney47%
- AHLPO9%
- Party Chili7%
- Avady6%
- iTVTi5%
- Funna4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.6% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 5.3×
Top anna costume for girls search terms
- anna dress97K/yr
- anna costume for girls161K/yr
- anna frozen dress27K/yr
- anna costume47K/yr
- anna dress frozen24K/yr
- princess anna dress17K/yr
- ana dresses girls frozen18K/yr
- frozen anna dress16K/yr
- ana dress12K/yr
- anna princess dress10K/yr
Top anna costume for girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disney Girls Frozen Fantasy Gown Nightgown HAPPY ANNA 2 4T
Disney$20.994.8★5,077 rev
Disney Girls Frozen 2 Fantasy Gown Nightgown FANTASY ANNA 2 4T
Disney$19.084.8★5,077 rev
AHLPO Princess Dress Up for Girls Halloween Cosplay Princess Costume Luxury Green Fancy Dress Christmas Birthday Party Outfit
AHLPO$15.164.5★246 rev
Funna Princess Costume for Toddler Girls Fancy Dress Party with Accessories Blue 4T
Funna$24.144.7★1,443 rev
Jurebecia Girls Nightgowns Princess Nightdress Flutter Sleeves Pajamas Sleepwear Kids Night Gown Nightie Dress 4t Blue Black
Jurebecia$8.864.7★1,454 rev
Newest
by launch date
Disney Frozen Elsa Anna Little Girl Dresses Ruffle Short Sleeve Tutu Summer Birthday Party Clothes Sparkle Tulle Skirt Glitter Multi-Layer Mesh Gift Special Occasion Outfit Ball Gown Prom Blue 4-5T
Disney$24.59934 rev
Disney Frozen Anna Dress for Girls Sparkle Tulle Ruffle Toddler Summer Clothes Casual Skirt Birthday Dress up Sundress Short Sleeve Outfit Character Cartoon Print Tutu One-Piece Set Purple 3T
Disney$22.73194 rev
iTVTi Princess Green Dress for Girls Halloween Carnival Christmas Costume with Accessories 4-5 Years(Tag 120)
iTVTi$28.2237 rev
iTVTi Princess Green Dress for Girls Halloween Carnival Christmas Costume with Accessories 3-4 Years(Tag 110)
iTVTi$28.4137 rev
Disney Frozen Anna Toddler Girl Romper With Tulle Skirt Overlay Purple Character Print Ruffle Sleeve Tie Waist Bow Birthday Summer Jumpsuit 4-5T
Disney$23.76871 rev
Trending
90-day click momentumAmzBarley Girls Nightgowns Princess Pajamas Nightdress Toddler Kids Princess Nightgown Sleepwear Nightie Dress Flutter Short Sleeve Nightwear Blue04 Size 3T(2-3Years)
AmzBarley$8.894.7★
Disney Frozen Elsa Anna Little Girl Dresses Ruffle Short Sleeve Tutu Summer Birthday Party Clothes Sparkle Tulle Skirt Glitter Multi-Layer Mesh Gift Special Occasion Outfit Ball Gown Prom Blue 4-5T
Disney$24.594.6★
Disney Frozen Anna Toddler Girl Romper With Tulle Skirt Overlay Purple Character Print Ruffle Sleeve Tie Waist Bow Birthday Summer Jumpsuit 4-5T
Disney$23.764.6★
Disney Frozen Anna Dress for Girls Sparkle Tulle Ruffle Toddler Summer Clothes Casual Skirt Birthday Dress up Sundress Short Sleeve Outfit Character Cartoon Print Tutu One-Piece Set Purple 3T
Disney$22.734.4★
Disney Frozen Anna Dress for Girls Sparkle Tulle Ruffle Toddler Summer Clothes Casual Skirt Birthday Dress up Sundress Short Sleeve Outfit Character Cartoon Print Tutu One-Piece Set Purple 3-4T
Disney$23.294.4★
What buyers say about anna costume for girls
What buyers praise and complain about, mined from review topics.What buyers love
“Sizing is accurate”
“Fantastic quality”
“Worth Every Penny”
“comfortable”
“So far its durable as well”
“comes with all the extras that are featured just as described”
“The velvet material feels nice”
“Gorgeous colors”
“Great dress super pretty sparkles shed tho”
“Soft Material”
What buyers complain about
“Ran very small”
“Ripped immediately”
“I can't balance the cost against the quality”
“the seams are busted”
“a little flimsy”
“glitters fall off”
“Not very flattering”
“we couldnt put it back together”
“It is a mess”
“strings lose and just very not good quality”
Top return reasons
Common questions
- Is anna costume for girls profitable to sell on Amazon United States?
- The niche generates $132K/yr across 56 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the anna costume for girls niche?
- 19 brands and 43 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in anna costume for girls?
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 4.9%.
- When does demand for anna costume for girls peak?
- Demand peaks in Sep–Oct; the busiest month runs 5.3× the quietest.
- What does it cost to enter the anna costume for girls niche?
- Listings span $8.86–$35.19; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 1,965 reviews — the moat a new listing must climb.