anime pins
Worth a lookShows low returns (0.8%), but a small market ($42K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great305.08avg incumbent reviews — the moat a new listing must climb
Competition
Great31%top-5 click share — an open shelf
Price range
Great$6.94–$39.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.11avg listing price — sweet spot $15–$100
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$42K$42K/yr · 383K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, anime pins is a $42K/yr Amazon United States market (383K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Aug–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
anime pins market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $52K–$66K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #4,510
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 5.9%
- Avg brand age
- 31 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
43
Top-5 brand share
41%
Top 20: 88%
Top-5 click share
31%
Top 20: 75%
Open market
53%
- VNYIGDJS10%
- SONGCHANGJEWELRY10%
- KOZUKI8%
- Armear7%
- Babymiu7%
- YURAOER6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +14.9% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 2.0×
Top anime pins search terms
- anime pins222K/yr
- anime pin35K/yr
- anime enamel pins34K/yr
- anime pins for backpacks24K/yr
- pins anime19K/yr
- enamel pins anime18K/yr
- pins for backpacks anime14K/yr
- anime button pins12K/yr
- anime buttons5K/yr
Top anime pins products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VNYIGDJS Anime JJK Pins 8PC - Anime Satoru Yuji Megumi Nanami Kento Geto Suguru Cosplay Figure Merch Pins for Backpacks
VNYIGDJS$15.054.7★383 rev
Babymiu Anime Button Pin18 Pack 1.5 Inch
Babymiu$13.644.5★21 rev
YURAOER Anime Slayer Keychain Pin Set - Cartoon Figures 9 Hashiras Mini Katana Sword Key Chains Enamel Pin Jewelry Men Women (9 Hashiras Pins)
YURAOER$16.654.6★206 rev
Armear Wings of Liberty Wings of Freedom Survey Corps Pin - Metallic
Armear$7.294.7★549 rev
Gojo & Geto Anime Enamel Pin - Cute Chibi Style JJK Brooch for Fans and Collectors - Perfect for Cosplay Bags Jackets and Gifts
SONGCHANGJEWELRY$9.884.8★22 rev
Newest
by launch date
27Pcs anime Shoe Decoration Charms for Croc Clog Sandals Shoe Accessories Charms for Adults
Aslike$12.9152 rev
Cute Enamel Pins Set Brooch Cartoon Animal Various Novel Designs Brooch Pins for Backpacks Badges Hats Bags Lapel Pins Accessory for Women Girls Gift
Xacdop$13.1211 rev
Cute Cartoon Enamel Pins Set - Premium Alloy Lapel Pins for Backpacks Hats Clothing & Collars -Gift for Birthdays Parties & Pin Collectors
BOHANLONG$12.933 rev
MemeChic 6Pcs Kawaii Enamel Pin Set Cute Soot Sprite Calcifer Cat Anime Lapel Pins Cartoon Funny Pin Bulk Set Brooch Button Aesthetic Badges for Backpacks Jackets Gifts for Kids Girls Boys Festival Present (6pcs)
MemeChic$13.7628 rev
Igris Solo Leveling Only I Level Up Arise Sung Jinwoo South Korean Web Novel Comic Webtoon Anime Manga 1.8 Enamel Pin Badge
Pinstant$15.042 rev
Trending
90-day click momentum27Pcs anime Shoe Decoration Charms for Croc Clog Sandals Shoe Accessories Charms for Adults
Aslike$12.914.4★
Cute Cartoon Enamel Pins Set - Premium Alloy Lapel Pins for Backpacks Hats Clothing & Collars -Gift for Birthdays Parties & Pin Collectors
BOHANLONG$12.934.6★
Cute Enamel Pins Set Brooch Cartoon Animal Various Novel Designs Brooch Pins for Backpacks Badges Hats Bags Lapel Pins Accessory for Women Girls Gift
Xacdop$13.124.5★
Igris Solo Leveling Only I Level Up Arise Sung Jinwoo South Korean Web Novel Comic Webtoon Anime Manga 1.8 Enamel Pin Badge
Pinstant$15.044.5★
MemeChic 6Pcs Kawaii Enamel Pin Set Cute Soot Sprite Calcifer Cat Anime Lapel Pins Cartoon Funny Pin Bulk Set Brooch Button Aesthetic Badges for Backpacks Jackets Gifts for Kids Girls Boys Festival Present (6pcs)
MemeChic$13.764.9★
What buyers say about anime pins
What buyers praise and complain about, mined from review topics.What buyers love
“Good Quality”
“Exactly as pictured”
“Well worth the money”
“Size is nice for any option”
“Easy to use”
“The designs look clean”
“such a fun little gadget”
“its such a thoughtful gift”
“it didn't weigh too much either”
“Huge variety of vibrant anime stickers that stick well and last”
What buyers complain about
“a tight squeeze for small ones”
“And the app does not connect right away”
“Cheap”
“Wrong description,”
“are very expensive”
“They break easily”
“The colors aren't good”
“Stickiness sucks”
“also TONS of room for improvement”
“The problem is after I charged it for the first time the backlight was brighter at the bottom of the screen near the charging port”
Top return reasons
Common questions
- Is anime pins profitable to sell on Amazon United States?
- The niche generates $42K/yr across 48 tracked products. 3 of 14 products launched in the last 360 days are still selling. 90-day search growth is +14.9%. Flapen's verdict: Worth a look (54/100).
- How competitive is the anime pins niche?
- 34 brands and 43 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in anime pins?
- Top complaints mined from reviews: Size-Overall, Connectivity-Overall, Quality-Overall. The return rate is 0.8%.
- When does demand for anime pins peak?
- Demand peaks in Aug–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the anime pins niche?
- Listings span $6.94–$39.31; the average listing price is $13.11 (sweet spot $15–$100). The average incumbent carries 305 reviews — the moat a new listing must climb.