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Anime Pajamas

Fail

Buyers convert on only 0.5% of searches, so Anime Pajamas is a Fail.

Flapen Score
42
42 / 100
Ranks 10,652 of 16,930 Clothing, Shoes & Jewelry niches · −3 vs the category median of 45
Market size
$32K/yr228K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
17%top-5 click share · 35 brands · 37 sellers

Flapen Score

Anime Pajamas against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Anime Pajamas is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anime Pajamas market on Amazon at a glance

Shoppers on Amazon United States searched for Anime Pajamas 228K times last year and spent an estimated $32K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 228K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $32K a year.

Searches, last 12 months
228K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
0.5%
Market size, estimated
$32Ka year
Peak month
December7.3× the quietest month
Top search term
anime pajamas66K searches a year

02 · Price

A sale here is worth $26.19.

Listings sell for $26.19 on average, from $11.11 to $39.68. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $26.19 that is $0 to $3K a year per listing.

Average price
$26.19inside the $15 to $100 sweet spot
Price range
$11.11–$39.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #16,911 within Sleep & Lounge. It carries 455 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
89%
Out of stock, average day
9.6%
Average rank
#16,911in Sleep & Lounge
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
455per listing
Listings tracked
138

04 · Newcomers

6 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Anime Pajamas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

Brands

35 falling

Sellers

37

Top-5 brand share

77%

Top 20: 96%

Top-5 click share

17%

Top 20: 45%

Open market

20%

  • Brand 144%
  • Brand 216%
  • Brand 39%
  • Brand 46%
  • Brand 53%
  • Brand 63%

Demand

Anime Pajamas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '25Holiday '25MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 7.3×

Search terms

Top Anime Pajamas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anime pajamas66K/yr
  • naruto pajamas26K/yr
  • anime pajama pants22K/yr
  • anime pjs19K/yr
  • anime pajamas for men19K/yr
  • anime pajamas women14K/yr
  • naruto pants9K/yr
  • anime pj pants9K/yr
  • anime pjs for women7K/yr
  • naruto pjs7K/yr

Reviews and returns

What reviews say buyers love and hate about Anime Pajamas

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Comfort-Overall”
31%of negative reviews mention “Size-Overall”
5.6%of orders come back
“runs huge”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Anime Pajamas questions

Answered from the same tracked data.