anime keychains
Skip itPrices mostly outside the sweet spot ($7.71–$15.22) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Good578.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.13avg listing price — sweet spot $15–$100
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Competition
Bad78%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$58K$58K/yr · 718K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$7.71–$15.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, anime keychains is a $58K/yr Amazon United States market (718K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Aug–Dec. Verdict: Skip it — 30/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
anime keychains market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $73K–$97K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #3,155
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 33%
- Out of stock
- 4.5%
- Avg brand age
- 33 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
64
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
78%
Top 20: 100%
Open market
5%
- Great Eastern Entertainment39%
- HYTAIBB37%
- Funko8%
- Disney6%
- BONICI2%
- Boolavard2%
- Open — no brand owns it (3 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.2% search growth over the last 90 days.Peak months: Aug, Dec · busiest ÷ quietest = 1.6×
Top anime keychains search terms
- anime keychains297K/yr
- anime keychain178K/yr
- keychain anime54K/yr
- kingdom hearts keychain40K/yr
- anime key chain26K/yr
- keyblade keychain18K/yr
- anime bag charm15K/yr
- keychains anime15K/yr
- key chain anime13K/yr
- llaveros de anime11K/yr
Top anime keychains products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HYTAIBB Keychains Gifts for woman (3) (3)
HYTAIBB$15.124.7★157 rev
Great Eastern Entertainment One Piece Luffy Zoro & Sanji Metal Keychain
Great Eastern Entertainment$12.774.7★946 rev
Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
Funko$13.514.7★208 rev
Great Eastern Entertainment Death Note L SD PVC Keychain
Great Eastern Entertainment$12.534.8★348 rev
Great Eastern Entertainment Naruto Itachi PVC Keychain
Great Eastern Entertainment$12.574.8★1,684 rev
Newest
by launch date
Safe Zone Playpen Cute Keychain Kitty Cat Otter Decor Gifts for Animal & Anime Lovers Y2K Heart Bow Pendant Women Girls Kawaii Bag Charm (Anime)
Safe Zone Playpen$10.04153 rev
Funko POP! Keychain: Demon Slayer - Tengen Uzui Novelty Keyring - Collectable Mini Figure - Stocking Filler - Gift Idea - Official Merchandise - Anime Fans - Backpack Decor
Funko$13.51208 rev
Finex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime
Finex$14.32142 rev
Studio Ghibli - Ponyo - Jellyfish - Benelic Key Chain
スタジオジブリ$13.49287 rev
HYTAIBB Keychains Gifts for woman (3) (3)
HYTAIBB$15.12157 rev
Trending
90-day click momentumFinex 4 Pcs Set Manga Priates Keychain for Backback Daypack Automotive Car Key Tote Bag - Japanese Style Anime
Finex$14.324.7★
Kingdom Hearts Oblivion Pewter Key Ring
Disney$9.554.8★
HYTAIBB Keychains Gifts for woman (3) (3)
HYTAIBB$15.124.7★
Disney Silver Master Key with Gem Beads Pewter Key Ring
Disney$8.714.8★
Studio Ghibli - Ponyo - Jellyfish - Benelic Key Chain
スタジオジブリ$13.494.8★
What buyers say about anime keychains
What buyers praise and complain about, mined from review topics.What buyers love
“As described”
“Nice detail”
“Perfect Size”
“Very durable”
“Its very soft”
“it is affordable”
“Super Cute Keychain”
“Held up to an excited toddler”
“It may just work out”
“Perfect little gift for Totoro fans”
What buyers complain about
“Broke almost immediately”
“it was bigger than I thought it would be”
“Not as pictured”
“Very Poorly Made”
“Thought the gold part would be thicker”
“the material is cheap”
“Too flimsy”
Top return reasons
Common questions
- Is anime keychains profitable to sell on Amazon United States?
- The niche generates $58K/yr across 15 tracked products. 90-day search growth is +3.2%. Flapen's verdict: Skip it (30/100).
- How competitive is the anime keychains niche?
- 9 brands and 64 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in anime keychains?
- Top complaints mined from reviews: Durability, Size-Overall, Advertised Vs Actual Product. The return rate is 1.0%.
- When does demand for anime keychains peak?
- Demand peaks in Aug–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the anime keychains niche?
- Listings span $7.71–$15.22; the average listing price is $12.13 (sweet spot $15–$100). The average incumbent carries 579 reviews — the moat a new listing must climb.