Anime
MaybeThe top 5 brands take only 41% of clicks. But buyers convert on only 0.1% of searches, so Anime is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 4554
- Market size
- $126K/yr10.2M searches / yr
- 90-day growth
- +0.8%search demand this quarter
- Competition
- 30%top-5 click share · 45 brands · 154 sellers
Flapen Score
Anime against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Anime is stronger. Inside it, weaker.
Market
The Anime market on Amazon at a glance
Shoppers on Amazon United States searched for Anime 10.2M times last year and spent an estimated $126K. The top 5 brands take 41% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
An estimated 0.1% of those searches ended in a purchase.
Shoppers searched for this 10.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $126K a year.
- Searches, last 12 months
- 10.2M
- Growth, 90 days vs prior 90
- +0.8%
- Conversion, latest week
- 0.1%
- Market size, estimated
- $126Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- anime8.4M searches a year
02 · Price
A sale here is worth $20.42.
Listings sell for $20.42 on average, from $7.53 to $59.22. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At $20.42 that is $10K to $15K a year per listing.
- Average price
- $20.42inside the $15 to $100 sweet spot
- Price range
- $7.53–$59.22
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $10K–$15K
- Returns
- 1.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #12,158 within Accessories. It carries 876 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 89%
- Out of stock, average day
- 1.5%
- Average rank
- #12,158in Accessories
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 876per listing
- Listings tracked
- 57
04 · Newcomers
7 of last year's 15 launches cleared the first-year sales bar.
15 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 15
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Anime products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Arme Large Anime Stickers Mixed Pack 600Pcs Mixed with Classic Anime Theme Sticker Pack Vinyl Waterproof Stickers for Bottles Laptops Skateboards&Notebooks for Adults&Kids&Teens
- Price
- $9.62
- Rating
- 4.4/5
- Reviews
- 6,743
- Age
- 3y ago

Great Eastern Entertainment One Piece Luffy Zoro & Sanji Metal Keychain
- Price
- $12.83
- Rating
- 4.7/5
- Reviews
- 946
- Age
- 13y ago

HAPPYPOP Anime Gifts for Teen Girls - Anime Lover Socks for Women Japanese Animation Cartoon Themed Merch
- Price
- $12.14
- Rating
- 4.8/5
- Reviews
- 263
- Age
- 2y ago

MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)
- Price
- $36.78
- Rating
- 3.9/5
- Reviews
- 130
- Age
- 10mo ago

Funko Pop! Animation: Jujutsu Kaisen - Satoru Gojo - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Model Figure for Collectors and Display
- Price
- $14.58
- Rating
- 4.8/5
- Reviews
- 4,377
- Age
- 3y ago
Trending
estimated 90-day click momentum
Odd Sox - Death Note Characters Mens Boxer Briefs - Medium - Anime Cartoon Novelty Underwear - Comfy Stretch Fit - Fun TV Show Graphic Merch Apparel
- Price
- $19.74
- Rating
- 4.4/5
- Reviews
- 37
- Age
- 1y ago

Kawaii Ita Bag Cat Pin Backpack Shoulder Crossbody Bag for Miku Anime Heart Clear Layer with Insert (Black)
- Price
- $35.20
- Rating
- 4.6/5
- Reviews
- 120
- Age
- 1y ago

Eat Sleep Anime Gaming Repeat Shirt for Men Eat Sleep Anime Shirts for Men Japanese Otaku for Anime Lovers Unisex Japanese Graphic Tshirt Women - Women (Black-M)
- Price
- $15.89
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 8mo ago

One Piece 5 Pack Crew Socks for Men Teens Funny Anime Breathable Socks for Work Sports Novelty Gifts for Men (8/12 UK Black)
- Price
- $24.25
- Rating
- 4.8/5
- Reviews
- 247
- Age
- 1y ago

CROWN Anime Shorts - Breathable Mesh Stretch Compression Gym Short with Pockets and Towel Holder (M-NRTO10TAILS)
- Price
- $39.79
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago
Newest
by launch date
Yaztops Anime Lover Gift Set Includes 20 Oz Tumbler Throw Pillow Cover Socks Demon Katana Sword I Paused My Anime To Be Here Gifts Set Demon Merch Gifts for Boys Girls
- Price
- $22.31
- Rating
- 4.8/5
- Reviews
- 75
- Age
- 6mo ago

VAMSII Anime Themed Gift Anime Inspired Crossbody Bag Animes Merch (Night DD MB)
- Price
- $14.94
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 6mo ago

Eat Sleep Anime Gaming Repeat Shirt for Men Eat Sleep Anime Shirts for Men Japanese Otaku for Anime Lovers Unisex Japanese Graphic Tshirt Women - Women (Black-M)
- Price
- $15.89
- Rating
- 4.7/5
- Reviews
- 26
- Age
- 8mo ago

Funko Pop! Bitty: Naruto Shippuden - Kakashi Sakura Sasuke and Chase Mini Figure - 0.9 Inch (2.2 Cm) - Anime Collectable - Gift Idea - Stackable Display Shelf Included
- Price
- $14.26
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 9mo ago

MLDVQJV 6Pcs Demon Anime Figures Set Slayer Characters for Anime Fans and Kids (Standing Pose)
- Price
- $36.78
- Rating
- 3.9/5
- Reviews
- 130
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.
Brands
45 falling
Sellers
154
Est. top-5 brand share
41%
Top 20: 76%
Est. top-5 click share
30%
Top 20: 65%
Open market
55%
- Funko11%
- Arme11%
- Great Eastern Entertainment7%
- Cosmic Ripple6%
- HAPPYPOP5%
- MLDVQJV4%
Demand
Anime search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.5×
Search terms
Top Anime search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- anime8.4M/yr
- anima783K/yr
- anime merch569K/yr
- anime stuff192K/yr
- anime accessories79K/yr
- anime gift46K/yr
- animes21K/yr
- anime merchandise43K/yr
- anime merch for men26K/yr
- cool anime stuff20K/yr
Reviews and returns
What reviews say buyers love and hate about Anime
We read the reviews and the return reasons for every product selling here.
“Really big”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anime questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









