angel pin
Worth a lookShows low returns (1.2%), but a small market ($57K/yr) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great233.28avg incumbent reviews — the moat a new listing must climb
Competition
Great35%top-5 click share — an open shelf
Price range
Great$5.60–$49.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Avg price
Good$13.84avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Market size
Bad$57K$57K/yr · 125K searches
According to Flapen's Amazon United States niche tracking, angel pin is a $57K/yr Amazon United States market (125K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
angel pin market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $69K–$83K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #25,313
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 84%
- Out of stock
- 10.4%
- Avg brand age
- 46 months
- Avg seller age
- 175 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
76
Top-5 brand share
58%
Top 20: 91%
Top-5 click share
35%
Top 20: 76%
Open market
39%
- Ganz36%
- Cathedral Art9%
- Geosar5%
- DD-life4%
- H. J. Sherman3%
- RP Remarkable Power3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -3.7% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.4×
Top angel pin search terms
- angel pin31K/yr
- guardian angel pin23K/yr
- angel pins21K/yr
- angel pins for women20K/yr
- angel brooch11K/yr
- angel pins bulk8K/yr
- angel wings pin6K/yr
- guardian angel pins6K/yr
Top angel pin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ganz Pin - Guardian Angel This guardian angel watches over you each day with loving care and gently guides your way.
Ganz$5.924.8★1,002 rev
Ganz Pin - Angel of Protection Angels sent from above; Please protect the one I love. Multicolor One Size
Ganz$5.924.8★412 rev
Cathedral Art Guardian Angel Inspirational Lapel Pin
Cathedral Art$5.604.5★123 rev
Ganz Pin - Angel of Remembrance Stars Are Openings In Heaven Where Our Loved Ones Shines Down.
Ganz$6.254.8★457 rev
Ganz Pin - Angel of Healing
Ganz$5.684.7★425 rev
Newest
by launch date
Cute Plush Angel Wings Brooch Y2K Kawaii Pins for Ita Bag Backpack Purse Doll Decor Wing Badge Accessories
Thalireth$9.912 rev
Supervitae 24 Pcs/ 12 Sets Guardian Angel Pin Religious Bookmark Gift Bulk Include 12 Christian Psalm 91: 11 Bookmarks 12 Guardian Angel Pin for Adult Church Party Favors
Supervitae$13.45151 rev
Ralukiia Something Blue Guardian Angel Charm Memorial Gift for Bride Wedding Remembrance Mom or Dad in Heaven Pin Easily Attaches to Bridal Bouquet Garter or Dress
Ralukiia$12.7399 rev
Quelay 30 Sets Silver Angel Pins on Card Bulk Christmas Religious Angel Pins Gifts Christian Enamel Lapel Pin with Card for Man Women Church Religious Gifts
Quelay$13.4473 rev
Landical 50 Pcs Angel Pin for Women Religious Christian Lapel Pin Metal Badge Inspiration Lapel Pins Set for Appreciation Religious Gifts
Landical$17.7028 rev
Trending
90-day click momentumCute Plush Angel Wings Brooch Y2K Kawaii Pins for Ita Bag Backpack Purse Doll Decor Wing Badge Accessories
Thalireth$9.915.0★
RP Remarkable Power 200 Pack Silver Alloy Angel Charms Pendants Beads for DIY Craft Jewelry Making
RP Remarkable Power$15.614.5★
lapel pin Silver-Toned White Enamel Guardian Angel with Guardian Angel Message 1 Inch
lapel pin$8.594.8★
Cathedral Art Guardian Angel Inspirational Lapel Pin
Cathedral Art$5.604.5★
Ralukiia Something Blue Guardian Angel Charm Memorial Gift for Bride Wedding Remembrance Mom or Dad in Heaven Pin Easily Attaches to Bridal Bouquet Garter or Dress
Ralukiia$12.734.7★
What buyers say about angel pin
What buyers praise and complain about, mined from review topics.What buyers love
“Awesome appreciation gift”
“I immediately appreciated the craftsmanship”
“Great price”
“are as described”
“Very colorful assortment”
“Just the right size for a baby”
“They did not fall apart”
“The design is beautiful”
“Very sturdy”
“Beautiful brooch”
What buyers complain about
“The pin is pretty small”
“Looks so cheap”
“The pin itself feels a bit delicate”
“Broke the first day my son wore it”
“misleading color”
“But I was charged for 2 after I didnt return the one I never received”
“I was afraid for the cost it may look cheaper”
“Fasten back broke”
“That said, it is heavier than expected, so I wouldn't recommend it for delicate fabrics since it may pull or tug”
“My one complaint is that at least one of the clasps for the pin does not hold”
Top return reasons
Common questions
- Is angel pin profitable to sell on Amazon United States?
- The niche generates $57K/yr across 50 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -3.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the angel pin niche?
- 35 brands and 76 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in angel pin?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Strength. The return rate is 1.2%.
- When does demand for angel pin peak?
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the angel pin niche?
- Listings span $5.60–$49.49; the average listing price is $13.84 (sweet spot $15–$100). The average incumbent carries 233 reviews — the moat a new listing must climb.