Is angel and devil costumes profitable to sell on Amazon United States?

The niche generates $0/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (24/100).

How competitive is the angel and devil costumes niche?

6 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.

When does demand for angel and devil costumes peak?

Demand peaks in Sep–Oct; the busiest month runs 117.2× the quietest.

What does it cost to enter the angel and devil costumes niche?

Listings span $7.03–$37.93; the average listing price is $20.65 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.

angel and devil costumes

Skip it

A small market ($0/yr) — this niche doesn't clear our bar today.

Review moat

Great134.83

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$20.65

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Good$7.03–$37.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-22.9%

90-day search growth — must beat 0% to launch

Returns

Bad9.1%

return rate — above 5% kills the launch gate

Market size

Bad$0

$0/yr · 38K searches

Conversion

Bad0.0%

search→purchase rate — share of searches ending in a sale

Competition

Bad100%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, angel and devil costumes is a $0/yr Amazon United States market (38K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 24/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

angel and devil costumes market data

Units sold / yr: 250–500; avg 0–100/product
Revenue / yr: $5K–$10K; units × avg price
Conversion rate: 0.0%
Avg BSR: #3,185
Page quality: 0%
Prime: 67%
Sponsored: 17%
Out of stock: 30.0%
Avg brand age: 45 months
Avg seller age: 199 days

Competition & brand share

The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

elope74%
Spooktacular Creations8%
Fun Costumes5%
D-Fokes5%
Cheerin4%
Maiteenly4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -22.9% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 117.2×

Open Trend

Top angel and devil costumes search terms

half angel half devil costume9K/yr -2.0%0.0% conv.
angel devil costume12K/yr -33.3%1.0% conv.
devil and angel costume4K/yr +4.6%1.5% conv.
angel and devil costumes for girls182/yr >1,000%0.0% conv.
angel and devil costumes804/yr -5.6%0.0% conv.
half angel half devil costume for girls4K/yr -46.9%0.0% conv.
devil angel costume for girls3K/yr -70.8%0.0% conv.
half devil half angel costume for girls3K/yr -95.9%0.0% conv.
angel devil costume for girls427/yr -72.7%0.0% conv.
angel and devil costumes duo92/yr -87.5%0.0% conv.

All search terms

Top angel and devil costumes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

elope Half Angel and Half Devil Kit - Velour Headband with Wings - Red

elope$9.904.0★24 rev

Spooktacular Creations Devil Costume for Kids Child Angel and Devil Costume with Wings and Headband Girls Heavenly Deluxe Tween Dress for Halloween Role Play L

Spooktacular Creations$25.983.9★124 rev

Kids Angelic Devil Costume | Girls Angel Costumes Small

Fun Costumes$37.935.0★6 rev

D-Fokes Angel Halo and Devil Horns Headband White Feather Halo Glitter Red Devil Horns Lightweight Comfortable Halloween Costume Accessories for Women Men Adults Cosplay Birthday Party

D-Fokes$7.034.0★10 rev

Cheerin Angel Halo and Devil Horns Headband - White and Red - Costume Accessories

Cheerin$9.684.4★640 rev

Newest

by launch date

D-Fokes Angel Halo and Devil Horns Headband White Feather Halo Glitter Red Devil Horns Lightweight Comfortable Halloween Costume Accessories for Women Men Adults Cosplay Birthday Party

D-Fokes$7.0310 rev

12mo ago

Maiteenly 3 Set Angel and Devil Halloween Costumes Set Black Dark and White Wings with Headband Wand Devil Wings with Wand Horn Headband for Halloween Dress up Outfit

Maiteenly$33.375 rev

1y ago

Kids Angelic Devil Costume | Girls Angel Costumes Small

Fun Costumes$37.936 rev

1y ago

Spooktacular Creations Devil Costume for Kids Child Angel and Devil Costume with Wings and Headband Girls Heavenly Deluxe Tween Dress for Halloween Role Play L

Spooktacular Creations$25.98124 rev

3y ago

elope Half Angel and Half Devil Kit - Velour Headband with Wings - Red

elope$9.9024 rev

4y ago

What buyers say about angel and devil costumes

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money67%

“Great price”

Fun/Entertainment Experience33%

“Just For Fun”

Top return reasons

Size-Overall67%

Functionality-Overall8%

Advertised Vs Actual Product8%

Length8%

Value For Money8%

Common questions

Is angel and devil costumes profitable to sell on Amazon United States?: The niche generates $0/yr across 6 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.9%. Flapen's verdict: Skip it (24/100).
How competitive is the angel and devil costumes niche?: 6 brands and 6 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
When does demand for angel and devil costumes peak?: Demand peaks in Sep–Oct; the busiest month runs 117.2× the quietest.
What does it cost to enter the angel and devil costumes niche?: Listings span $7.03–$37.93; the average listing price is $20.65 (sweet spot $15–$100). The average incumbent carries 135 reviews — the moat a new listing must climb.