Is anchor necklace profitable to sell on Amazon United States?

The niche generates $67K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (43/100).

How competitive is the anchor necklace niche?

14 brands and 16 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in anchor necklace?

Top complaints mined from reviews: Color, Size-Overall, Strength. The return rate is 4.2%.

When does demand for anchor necklace peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the anchor necklace niche?

Listings span $8.93–$62.39; the average listing price is $29.30 (sweet spot $15–$100). The average incumbent carries 1,862 reviews — the moat a new listing must climb.

anchor necklace

Skip it

A small market ($67K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$29.30

avg listing price — sweet spot $15–$100

Price range

Great$8.93–$62.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,862.36

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+15.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Market size

Bad$67K

$67K/yr · 154K searches

According to Flapen's Amazon United States niche tracking, anchor necklace is a $67K/yr Amazon United States market (154K searches/yr). The top 5 brands hold 73% of demand. Verdict: Skip it — 43/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

anchor necklace market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $88K–$117K; units × avg price
Conversion rate: 1.5%
Avg BSR: #5,718
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 5.5%
Avg brand age: 45 months
Avg seller age: 190 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

21%

ELBLUVF33%
Eusense16%
CRWENG8%
MEVECCO8%
Alexandreasjewels8%
LUUK LIFESTYLE6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top anchor necklace search terms

anchor necklace45K/yr +7.8%0.7% conv.
anchor necklace for women33K/yr +25.0%1.0% conv.
anchor necklace for men17K/yr +9.7%0.7% conv.
anchor pendant11K/yr +8.3%0.2% conv.
anchor jewelry for women10K/yr +15.7%0.7% conv.
gold anchor necklace9K/yr +36.7%1.1% conv.
anchor jewelry8K/yr +44.6%0.1% conv.
anchor pendant for men7K/yr +3.4%0.3% conv.
gold anchor pendant5K/yr +10.1%0.3% conv.
mens anchor necklaces5K/yr +3.7%0.5% conv.

All search terms

Top anchor necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ELBLUVF Stainless Steel Sideways Anchor Necklace For Women (18)

ELBLUVF$10.824.4★89 rev

Eusense Anchor Necklace for Women Men 925 Sterling Silver Jewelry Rotatable Compass Pendant Gifts Her Him Female Male Birthday Anniversary Lover Wedding Travel Nautical Wife Husband Graduation

Eusense$53.654.2★248 rev

Sterling Silver Anchor Necklace for Women Inspirational Necklace Motivational Necklace (18 inches)

Alexandreasjewels$30.254.6★34 rev

MEVECCO Gold Dainty Anchor Pendant Necklace 14K Gold Plated Minimalist Necklace for Women

MEVECCO$12.614.4★285 rev

CRWENG Anchor Necklace for Women 925 Sterling Silver Anchor Rose Pendant Necklace for Women Nautical Ocean Beach Jewelry Gifts for Lover

CRWENG$44.754.8★20 rev

Newest

by launch date

Zealmer Anchor Compass Necklace for Women Graduation Gift for Her Nautical Necklace with Compass Pendant Set Sail Inspirational Jewelry for New Beginnings

Zealmer$19.731,183 rev

3mo ago

Eusense Compass Anchor Necklace for Women Men 925 Sterling Silver Anchor Jewelry Gold-Plated Rotatable Compass Pendant Gifts Her Him Birthday Anniversary Lover Travel Nautical Wife Husband Graduation

Eusense$59.97248 rev

10mo ago

CRWENG Anchor Necklace for Women 925 Sterling Silver Anchor Rose Pendant Blue Opal Necklace for Women Nautical Ocean Beach Jewelry Gifts for Lover

CRWENG$47.354 rev

1y ago

CRWENG Gold Anchor Necklace for Women 925 Sterling Silver Anchor Rose Pendant Necklace for Women Nautical Ocean Beach Jewelry Gifts for Lover

CRWENG$46.341 rev

1y ago

CRWENG Anchor Necklace for Women 925 Sterling Silver Anchor Rose Pendant Necklace for Women Nautical Ocean Beach Jewelry Gifts for Lover

CRWENG$44.7520 rev

2y ago

What buyers say about anchor necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Chain/Key Quality37%

“No issues with the chain nor feel”

Color20%

“It is a simple statement piece and nice color”

Quality-Overall8%

“it is well made”

Design-Overall5%

“beautiful and is stylish”

Size-Overall5%

“The size and appearance are absolutely perfect”

Gifting Purpose3%

“Gift for a person who loves anchors”

Value For Money3%

“worth the money”

Advertised Vs Actual Product3%

“Much better than expected”

Durability3%

“and the polished gold-plated stainless steel gives it real weight and durability”

Ease Of Use2%

“They are also easy to clap”

What buyers complain about

Color33%

“The color of the gold is off”

Size-Overall33%

“Smaller than expected”

Strength17%

“Rope is very flimsy”

Top return reasons

Size-Overall51%

Metal Authenticity9%

Quality-Overall9%

Color7%

Advertised Vs Actual Product7%

Chain/Key Quality5%

Value For Money2%

Material Quality2%

Brightness/Shine/Glow2%

Instructions/User Manual/Troubleshooting1%

Common questions

Is anchor necklace profitable to sell on Amazon United States?: The niche generates $67K/yr across 22 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +15.3%. Flapen's verdict: Skip it (43/100).
How competitive is the anchor necklace niche?: 14 brands and 16 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in anchor necklace?: Top complaints mined from reviews: Color, Size-Overall, Strength. The return rate is 4.2%.
When does demand for anchor necklace peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the anchor necklace niche?: Listings span $8.93–$62.39; the average listing price is $29.30 (sweet spot $15–$100). The average incumbent carries 1,862 reviews — the moat a new listing must climb.