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among us costume

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Market size 20Growth 56Conversion 7Competition 75Returns 8Price range 93Avg price 95Brand share 47Review moat 75Quality gap 58

Avg price

Incredible$35.06

avg listing price — sweet spot $15–$100

Price range

Great$13.86–$68.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good40%

top-5 click share — leaders hold, buyers still browse

Review moat

Great496.51

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+30.4%

90-day search growth — must beat 0% to launch

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Market size

Bad$78K

$78K/yr · 386K searches

Returns

Bad9.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, among us costume is a $78K/yr Amazon United States market (386K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 48/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

among us costume market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$140K–$175K
units × avg price
Conversion rate
0.6%
Avg BSR
#2,690
Page quality
0%
Prime
94%
Sponsored
74%
Out of stock
22.3%
Avg brand age
36 months
Avg seller age
159 days

Competition & brand share

The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

35

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

40%

Top 20: 86%

Open market

13%

  • MXoSUM24%
  • POTOTA18%
  • YuMe14%
  • seewavom11%
  • Disguise11%
  • Esacpe10%
  • Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.4% search growth over the last 90 days.
80K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 52.1×

Top among us costume search terms

  • among us costume137K/yr
  • among us inflatable costume26K/yr
  • among us costume kids118K/yr
  • among us costumes8K/yr
  • inflatable among us costume11K/yr
  • amongus costume6K/yr
  • among us blow up costume4K/yr
  • among us costume adult13K/yr
  • among us halloween costume7K/yr
  • kids among us costume6K/yr
All search terms

Top among us costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$2K6%$5K9%$7K12%$9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about among us costume

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience25%

“It is a fun costume for young kids that looks great”

Size-Overall18%

“It fits well”

Quality-Overall17%

“I am very satisfied with the quality of the costume”

Ease Of Use9%

“Was easy to put on and off”

Value For Money7%

“it was just a last minute purchase so for the price it was definitely worth it for a one night out type of thing”

Stretchability/Expandability/Elasticity5%

“The elastic band is short and flexible enough for kids and adults”

Zipper Quality3%

“the zipper worked smoothly”

Gifting Purpose3%

“We gave this as a birthday gift”

Advertised Vs Actual Product3%

“Just as described and pictured”

Product Condition3%

“new exactly what it was”

What buyers complain about

Quality-Overall20%

“Poor Quality”

Inflation/Deflation20%

“that doesnt matter if you cant keep it inflated”

Durability15%

“dont expect durability”

Thin10%

“Very thin material”

Ease Of Use7%

“it was hard getting things for myself”

Strength5%

“The hat does not stay on firmly”

Top return reasons

Size-Overall51%
Length8%
Product Condition7%
Arm Fit7%
Advertised Vs Actual Product3%
Functionality-Overall3%
Breathability3%
Defective Material/Parts2%
Zipper Quality2%
Inflation/Deflation2%

Common questions

Is among us costume profitable to sell on Amazon United States?
The niche generates $78K/yr across 35 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Skip it (48/100).
How competitive is the among us costume niche?
12 brands and 35 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in among us costume?
Top complaints mined from reviews: Quality-Overall, Inflation/Deflation, Durability. The return rate is 9.9% — above our launch gate.
When does demand for among us costume peak?
Demand peaks in Sep–Oct; the busiest month runs 52.1× the quietest.
What does it cost to enter the among us costume niche?
Listings span $13.86–$68.28; the average listing price is $35.06 (sweet spot $15–$100). The average incumbent carries 497 reviews — the moat a new listing must climb.