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Amish Hat

Fail

Shoppers spend an estimated $18K a year here, so Amish Hat is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$18K/yr64K searches / yr
90-day growth
+44.4%search demand this quarter
Competition
57%top-5 click share · 21 brands · 21 sellers

Flapen Score

Amish Hat against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Amish Hat is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amish Hat market on Amazon at a glance

Shoppers on Amazon United States searched for Amish Hat 64K times last year and spent an estimated $18K. The top 5 brands take 64% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.0% of those searches ended in a purchase.

Shoppers searched for this 64K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $18K a year.

Searches, last 12 months
64K
Growth, 90 days vs prior 90
+44.4%
Conversion, latest week
1.0%
Market size, estimated
$18Ka year
Top search term
amish hat36K searches a year

02 · Price

A sale here is worth $27.02.

Listings sell for $27.02 on average, from $13.08 to $94.76. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $27.02 that is $0 to $3K a year per listing.

Average price
$27.02inside the $15 to $100 sweet spot
Price range
$13.08–$94.76
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #462 within Sun Hats. It carries 1,883 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
81%
Out of stock, average day
7.5%
Average rank
#462in Sun Hats
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
1,883per listing
Listings tracked
27

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Amish Hat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$4K$5K$7K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

21

Est. top-5 brand share

64%

Top 20: 99%

Est. top-5 click share

57%

Top 20: 92%

Open market

31%

  • Generic26%
  • Maixora17%
  • Mealah9%
  • Gliquran6%
  • Nicky Bigs Novelties5%
  • Ascentix5%

Demand

Amish Hat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26NovDecJanFebMarAprMayJun

Peak months: Jun, Nov · busiest ÷ quietest = 2.0× · 8 of 12 months tracked

Search terms

Top Amish Hat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • amish hat36K/yr
  • amish hats for men18K/yr
  • amish straw hats for men6K/yr
  • amish straw hat4K/yr

Reviews and returns

What reviews say buyers love and hate about Amish Hat

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Size-Overall”
33%of negative reviews mention “Size-Overall”
4.6%of orders come back
“Some are too big”
A buyer, on “Size-Overall”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Amish Hat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data