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Ami

Fail

Buyers convert on only 0.3% of searches, so Ami is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$70K/yr655K searches / yr
90-day growth
+17.2%search demand this quarter
Competition
83%top-5 click share · 7 brands · 24 sellers

Flapen Score

Ami against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Ami is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ami market on Amazon at a glance

Shoppers on Amazon United States searched for Ami 655K times last year and spent an estimated $70K. The top 5 brands take 94% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 655K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $70K a year.

Searches, last 12 months
655K
Growth, 90 days vs prior 90
+17.2%
Conversion, latest week
0.3%
Market size, estimated
$70Ka year
Top search term
ami609K searches a year

02 · Price

A sale here is worth $38.10.

Listings sell for $38.10 on average, from $13.40 to $75.19. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $38.10 that is $0 to $4K a year per listing.

Average price
$38.10inside the $15 to $100 sweet spot
Price range
$13.40–$75.19
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #1,292 within Sleep & Lounge. It carries 4,313 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
91%
Out of stock, average day
13.0%
Average rank
#1,292in Sleep & Lounge
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
4,313per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Ami products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

24

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

3%

  • Brand 153%
  • Brand 215%
  • Brand 312%
  • Brand 410%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Ami search demand

Weekly searches over the year. Pick a range.

23K18KSpike '26Mar '26Mar '26Apr '26Apr '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Ami search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ami609K/yr
  • ami glow greens24K/yr
  • ami fitness glow greens11K/yr
  • ami fitness11K/yr

Reviews and returns

What reviews say buyers love and hate about Ami

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
32%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Taste bad”
A buyer, on “Taste-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Ami questions

Answered from the same tracked data.