amethyst ring
Worth a lookShows a sweet-spot price point ($38.48 avg), but weak search conversion (0.4%) keeps it on the watch list.
Avg price
Incredible$38.48avg listing price — sweet spot $15–$100
Competition
Great21%top-5 click share — an open shelf
Brand share
Great45%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good691.48avg incumbent reviews — the moat a new listing must climb
Returns
Okay4.3%return rate — above 5% kills the launch gate
Price range
Okay$5.73–$257.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$112K$112K/yr · 664K searches
Growth
Bad-24.9%90-day search growth — must beat 0% to launch
Conversion
Bad0.4%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, amethyst ring is a $112K/yr Amazon United States market (664K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
amethyst ring market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $77K–$96K
- units × avg price
- Conversion rate
- 0.4%
- Avg BSR
- #3,156
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 71%
- Out of stock
- 4.8%
- Avg brand age
- 42 months
- Avg seller age
- 193 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
61 falling
Sellers
64
Top-5 brand share
45%
Top 20: 79%
Top-5 click share
21%
Top 20: 51%
Open market
52%
- Yaresul16%
- NUNCAD11%
- Jeulia9%
- Wasee4%
- JewelryPalace4%
- WHITESTONE JEWELRY CO.3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.9% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 1.9×
Top amethyst ring search terms
- amethyst ring282K/yr
- amethyst rings for women89K/yr
- purple ring66K/yr
- purple rings for women47K/yr
- purple rings29K/yr
- green amethyst ring27K/yr
- amethyst rings22K/yr
- sterling silver amethyst ring17K/yr
- purple stone ring14K/yr
- purple engagement ring11K/yr
Top amethyst ring products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yaresul 1.25Carat Created Purple Amethyst Ring for Women 925 Sterling Silver Amethyst Engagement Ring Purple Heart Ring for Women Promise Ring for Her Size 7
Yaresul$23.134.6★1,125 rev
NUNCAD Womens Tungsten Rings 4mm Black Wedding Band Inlaid with Amethyst Center Polished Domed Comfort Fit Size 5-9
NUNCAD$24.694.7★118 rev
Yaresul Womens Purple Ring Amethyst Ring 925 Sterling Silver White Gold Amethyst Engagement Ring February Birthstone Rings Prong Setting Cubic Zirconia Size 8
Yaresul$23.294.4★829 rev
Jeulia 4.3 Carat Personalized Sterling Silver Butterfly Rings for Women Purple Amethyst Birthstone Bridal Rings Set Round Cut Wedding Engagement Promise
Jeulia$102.624.6★1,287 rev
NUNCAD Womens Tungsten Rings 4mm Black Wedding Band Inlaid with Amethyst Center Polished Domed Comfort Fit Size 5-9
NUNCAD$24.754.7★118 rev
Newest
by launch date
WHITESTONE JEWELRY CO. Purple Amethyst Ring Size 8 for Women & Men February Birthstone Band 6mm Stackable Gemstone Ring Made from High-Grade Natural Stones | Maya Stone Ring Collection
WHITESTONE JEWELRY CO.$24.139 rev
Natural Amethyst Ring - Energy Crystal Ring for Women and Men Healing Stone Jewelry Gift
Generic$23.4713 rev
JEAN RACHEL JEWELRY 925 Sterling Silver Octagon Amethyst CZ Ring
JEAN RACHEL JEWELRY$95.73485 rev
Fionna Jewelry Womens Ring 18K Gold Vermeil on 925 Sterling Silver with Oval Gemstone and Comfort Fit Band durable elegant and perfect for everyday wear Amethyst
Fionna Jewelry$48.9336 rev
NUNCAD Womens Tungsten Rings 4mm Black Wedding Band Inlaid with Amethyst Center Polished Domed Comfort Fit Size 5-9
NUNCAD$24.69118 rev
Trending
90-day click momentumWHITESTONE JEWELRY CO. Purple Amethyst Ring Size 8 for Women & Men February Birthstone Band 6mm Stackable Gemstone Ring Made from High-Grade Natural Stones | Maya Stone Ring Collection
WHITESTONE JEWELRY CO.$24.132.5★
JEAN RACHEL JEWELRY 925 Sterling Silver Octagon Amethyst CZ Ring
JEAN RACHEL JEWELRY$95.734.8★
Natural Amethyst Ring - Energy Crystal Ring for Women and Men Healing Stone Jewelry Gift
Generic$23.474.5★
Natural Amethyst Ring for Women 6x8mm Baguette Cut (9)
Sophia Rose Jewellery$45.224.7★
Fionna Jewelry Womens Ring 18K Gold Vermeil on 925 Sterling Silver with Oval Gemstone and Comfort Fit Band durable elegant and perfect for everyday wear Amethyst
Fionna Jewelry$48.934.4★
What buyers say about amethyst ring
What buyers praise and complain about, mined from review topics.What buyers love
“Fits my small fingers”
“The craftsmanship looks nice for the price”
“The color is amazing”
“Worth The Price”
“It is comfortable”
“Stunning Sparkly Amethyst Ring”
“Beautiful color and design”
“eye-catching—it really stands out while still feeling elegant”
“As described”
“The ring is lightweight”
What buyers complain about
“its to big”
“Was a little more pink then I thought it would be”
“Not well made”
“Broke in 2 days”
“Not as advertised”
“Ring changed to copper after 2 months of being worn”
“My only problem with it is that its adjustable”
“The stones are much smaller and overall, looks very cheap”
“looked very expensive”
“It feels like plastic, with resin, and seems to have amethyst or at least appears to be,”
Top return reasons
Common questions
- Is amethyst ring profitable to sell on Amazon United States?
- The niche generates $112K/yr across 112 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is -24.9%. Flapen's verdict: Worth a look (51/100).
- How competitive is the amethyst ring niche?
- 61 brands and 64 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 45% of demand.
- What do buyers complain about in amethyst ring?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 4.3%.
- When does demand for amethyst ring peak?
- Demand peaks in Feb–Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the amethyst ring niche?
- Listings span $5.73–$257.86; the average listing price is $38.48 (sweet spot $15–$100). The average incumbent carries 691 reviews — the moat a new listing must climb.