amethyst necklace
Worth a lookShows a sweet-spot price point ($28.23 avg), but soft demand (-41.1% this quarter) keeps it on the watch list.
Avg price
Incredible$28.23avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Great$6.88–$108.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,338.62avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good3.0%return rate — above 5% kills the launch gate
Market size
Okay$249K$249K/yr · 609K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, amethyst necklace is a $249K/yr Amazon United States market (609K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
amethyst necklace market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $282K–$353K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #3,221
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.3%
- Avg brand age
- 42 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
29 falling
Sellers
37
Top-5 brand share
52%
Top 20: 90%
Top-5 click share
42%
Top 20: 79%
Open market
42%
- Vesitim15%
- Kendra Scott13%
- QINJIEJIE11%
- Top Plaza7%
- SAMYA6%
- LPBeads5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.1% search growth over the last 90 days.Peak months: Feb, Dec · busiest ÷ quietest = 2.9×
Top amethyst necklace search terms
- amethyst necklace240K/yr
- amethyst jewelry86K/yr
- amethyst necklace for women49K/yr
- amethyst pendant38K/yr
- amethyst jewelry for women47K/yr
- february birthstone necklace34K/yr
- amethyst crystal necklace19K/yr
- amethyst necklace for men14K/yr
- purple crystal necklace12K/yr
- amethyst stone necklace8K/yr
Top amethyst necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vesitim Butterfly Necklaces for Women Sterling Silver Infinity Heart Pendant Created Amethyst Jewelry Gift
Vesitim$69.224.6★161 rev
Kendra Scott Womens Emery Beaded Strand Necklace Gold Drk Purple Amethyst One Size
Kendra Scott$71.744.7★21 rev
QINJIEJIE Amethyst Necklace Healing Crystals Necklace Heart Love Real Crystal Reiki Energy for Women Mothers Day Gift Christmas February Birthday Gifts
QINJIEJIE$12.004.4★1,836 rev
SAMYA Amethyst Necklace for Women Genuine Amethyst Beaded Neckalce Amethyst Jewelry for Women with Gold-Plated Oval Clasp 18 Length
SAMYA$23.314.2★31 rev
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.884.5★1,591 rev
Newest
by launch dateSAMYA Amethyst Necklace for Women Genuine Amethyst Beaded Neckalce Amethyst Jewelry for Women with Gold-Plated Oval Clasp 18 Length
SAMYA$23.3131 rev
Elaximn Large Hypoallergenic Purple Crystal Dangle Earrings for Women
Elaximn$15.16390 rev
Kendra Scott Womens Emery Beaded Strand Necklace Gold Drk Purple Amethyst One Size
Kendra Scott$71.7421 rev
GTMJ Amethyst Necklace for Men Healing Crystal Stone Dog Tag Pendant with Stainless Steel Box Chains Everyday Wear Father Day Gifts
GTMJ$31.7550 rev
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.881,591 rev
Trending
90-day click momentumSAMYA Amethyst Necklace for Women Genuine Amethyst Beaded Neckalce Amethyst Jewelry for Women with Gold-Plated Oval Clasp 18 Length
SAMYA$23.314.2★
Elaximn Large Hypoallergenic Purple Crystal Dangle Earrings for Women
Elaximn$15.164.6★
LPBeads Handmade Natural Gemstone Stretch Elastic 4m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men
LPBeads$6.884.5★
LOCIBLO Birthstone Necklace for Women Sterling Silver Jewelry - Amethyst
LOCIBLO$60.064.6★
Natural Amethyst Beaded Choker Necklace | 8mm Handmade Gemstone Jewelry | Aquarius Zodiac Chakra Crystal | Energy Calm Protection Intuition Balance Healing Gift for Women & Men
ElisaJewelryArt$35.194.4★
What buyers say about amethyst necklace
What buyers praise and complain about, mined from review topics.What buyers love
“seems well made”
“Beautiful very unique color”
“Good gift idea”
“Great value”
“Beautiful Stone”
“Chain”
“the design is so beautiful”
“As described”
“Its fits her perfectly”
“It is comfortable and looks great”
What buyers complain about
“Really small”
“falls apart”
“Chain was broken”
“Looks cheap”
“Not as advertised”
“turned green”
“Looks pricey”
“The earrings are a bit heavy”
“Well 4 months into use it started to give me a rash around my neck”
“Bad leather”
Top return reasons
Common questions
- Is amethyst necklace profitable to sell on Amazon United States?
- The niche generates $249K/yr across 39 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -41.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the amethyst necklace niche?
- 29 brands and 37 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
- What do buyers complain about in amethyst necklace?
- Top complaints mined from reviews: Size-Overall, Durability, Chain/Key Quality. The return rate is 3.0%.
- When does demand for amethyst necklace peak?
- Demand peaks in Feb–Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the amethyst necklace niche?
- Listings span $6.88–$108.25; the average listing price is $28.23 (sweet spot $15–$100). The average incumbent carries 1,339 reviews — the moat a new listing must climb.