Is amethyst earrings profitable to sell on Amazon United States?

The niche generates $26K/yr across 48 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -48.8%. Flapen's verdict: Skip it (48/100).

How competitive is the amethyst earrings niche?

31 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in amethyst earrings?

Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.1%.

When does demand for amethyst earrings peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the amethyst earrings niche?

Listings span $7.18–$79.99; the average listing price is $23.14 (sweet spot $15–$100). The average incumbent carries 742 reviews — the moat a new listing must climb.

amethyst earrings

Skip it

Soft demand (-48.8% this quarter) — this niche doesn't clear our bar today.

Avg price

Incredible$23.14

avg listing price — sweet spot $15–$100

Price range

Great$7.18–$79.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Returns

Good2.1%

return rate — above 5% kills the launch gate

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Review moat

Good742.06

avg incumbent reviews — the moat a new listing must climb

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$26K

$26K/yr · 61K searches

Growth

Bad-48.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, amethyst earrings is a $26K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

amethyst earrings market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $23K–$29K; units × avg price
Conversion rate: 1.8%
Avg BSR: #1,516
Page quality: 0%
Prime: 98%
Sponsored: 85%
Out of stock: 4.0%
Avg brand age: 46 months
Avg seller age: 196 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

31 falling

Sellers

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

44%

Top 20: 78%

Open market

33%

DECADENCE24%
Poxtex21%
Bestyle10%
ChicSilver5%
JEWELRIESHOP4%
PUNKYOUTH4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.8% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top amethyst earrings search terms

amethyst stud earrings15K/yr -24.7%1.5% conv.
amethyst earrings gold8K/yr -40.3%0.6% conv.
sterling silver amethyst earrings6K/yr -28.9%0.4% conv.
february birthstone earrings15K/yr -81.5%0.6% conv.
amethyst hoop earrings7K/yr -44.5%0.3% conv.
amethyst earring5K/yr -38.9%0.5% conv.
amethyst stud earrings for women5K/yr -5.9%1.8% conv.

All search terms

Top amethyst earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Gold Purple Earrings for Women Deep Purple February Birthstone Earrings Jewelry Gifts Jacket Stud Huggie Hoop Stack for Multiple Piercing

Poxtex$12.974.2★29 rev

Silver Purple Earrings for Women Deep Purple Created Amethyst February Birthstone Earrings Jewelry Gifts Jacket Stud Huggie Hoop Stack for Multiple Piercing

Poxtex$13.223.8★20 rev

Genuine 14K Solid White Gold 6mm Round Natural Purple Amethyst February Birthstone Stud Earrings

DECADENCE$78.714.4★284 rev

Bestyle 925 Sterling Silver Huggie Hoop Earrings Small Birthstone Earrings for Women Heart Birthstone Small Silver Hoops | Classic Silver February Amethyst Birthstone Earrings for Women

Bestyle$21.454.1★491 rev

14K Solid White Gold 4mm Round Natural Purple Amethyst February Birthstone Prong Set Stud Earrings For Women

DECADENCE$60.294.2★247 rev

Newest

by launch date

Elaximn Large Hypoallergenic Purple Crystal Dangle Earrings for Women

Elaximn$15.16390 rev

6mo ago

PUNKYOUTH Punk Goth Crystal Spike Hoop Earrings 925 Silver Post 18G (1 mm) Statement Dangle Accessory Opalite or Amethyst Stone Drop Witchy Halloween Alternative Concert Gift for Women Men

PUNKYOUTH$25.1110 rev

8mo ago

PUNKYOUTH Punk Goth Crystal Spike Hoop Earrings 925 Silver Post 18G (1 mm) Statement Dangle Accessory Opalite or Amethyst Stone Drop Witchy Halloween Alternative Concert Gift for Women Men

PUNKYOUTH$28.2310 rev

8mo ago

Justbeingcute Amethyst Earrings Stud 14K Gold Plated Purple Stud Earrings 5mm February Birthstone Earrings 0.5ct Deep Purple Round Gemstone Sterling Silver Birthday/Mothers Day Jewelry Gift

Just Being Cute$23.5117 rev

1y ago

BLISI Amethyst Stud EarringsTitanium 4mm Natural Purple Gemstone Hypoallergenic Healing Crystal for Sensitive Ears 20G Dainty Womens Jewelry Ideal Gifts for Mom

BLISI$13.03367 rev

1y ago

What buyers say about amethyst earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Nice quality earrings”

Color14%

“The color is very pretty”

Value For Money10%

“Definitely worth the purchase”

Size-Overall10%

“Snug”

Comfort-Overall7%

“they are very comfortable”

Ease Of Use6%

“Easy to put on”

Shape/Style5%

“Stylish”

Metal Authenticity4%

“Real silver”

Advertised Vs Actual Product3%

“True to picture”

Design-Overall2%

“Great design”

What buyers complain about

Size-Overall43%

“Doesnt fit in nose”

Durability9%

“One earring broke within 1 week of wearing it, very disappointing”

Quality-Overall8%

“quality control is poor”

Value For Money5%

“Thus, Im always looking for stuff that just looks expensive”

Allergies4%

“My daughters ears always gets infected”

Color3%

“Color is extremely pale and appears brown”

Metal Authenticity3%

“Not sterling silver”

Brightness/Shine/Glow3%

“They're not worth the money it's like putting metal in your ears no shine no nothing can't even see the stone so very disappointed if I was you I wouldn't buy this item not work the money inside the earring wish I can get a refund”

Precious Gemstone2%

“was very disappointed to see a stone fell out of the 3-stone pair”

Advertised Vs Actual Product2%

“The picture is totally inaccurate from what you receive”

Top return reasons

Size-Overall52%

Advertised Vs Actual Product11%

Quality-Overall8%

Metal Authenticity6%

Color5%

Defective Material/Parts4%

Shape/Style3%

Ease Of Use1%

Wrong Dimensions1%

Functionality-Overall1%

Common questions

Is amethyst earrings profitable to sell on Amazon United States?: The niche generates $26K/yr across 48 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -48.8%. Flapen's verdict: Skip it (48/100).
How competitive is the amethyst earrings niche?: 31 brands and 33 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 63% of demand.
What do buyers complain about in amethyst earrings?: Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 2.1%.
When does demand for amethyst earrings peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the amethyst earrings niche?: Listings span $7.18–$79.99; the average listing price is $23.14 (sweet spot $15–$100). The average incumbent carries 742 reviews — the moat a new listing must climb.