Is amethyst bracelet profitable to sell on Amazon United States?

The niche generates $249K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (54/100).

How competitive is the amethyst bracelet niche?

24 brands and 27 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.

What do buyers complain about in amethyst bracelet?

Top complaints mined from reviews: Durability, Size-Overall, Color. The return rate is 2.3%.

When does demand for amethyst bracelet peak?

Demand peaks in Feb–Dec; the busiest month runs 2.0× the quietest.

What does it cost to enter the amethyst bracelet niche?

Listings span $6.38–$122.29; the average listing price is $15.13 (sweet spot $15–$100). The average incumbent carries 578 reviews — the moat a new listing must climb.

amethyst bracelet

Worth a look

Shows a sweet-spot price point ($15.13 avg), but soft demand (-10.2% this quarter) keeps it on the watch list.

Avg price

Great$15.13

avg listing price — sweet spot $15–$100

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Review moat

Good577.97

avg incumbent reviews — the moat a new listing must climb

Price range

Good$6.38–$122.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.3%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$249K

$249K/yr · 462K searches

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-10.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, amethyst bracelet is a $249K/yr Amazon United States market (462K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Feb–Dec. Verdict: Worth a look — 54/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

amethyst bracelet market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: $227K–$303K; units × avg price
Conversion rate: 3.6%
Avg BSR: #1,603
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 1.5%
Avg brand age: 31 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 falling

Sellers

Top-5 brand share

61%

Top 20: 97%

Top-5 click share

48%

Top 20: 88%

Open market

33%

LPBeads21%
Vinswet15%
GolbalJew10%
MAIBAOTA7%
Rosolaratop7%
RIZILIA6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -10.2% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 2.0×

Open Trend

Top amethyst bracelet search terms

amethyst bracelet164K/yr -23.8%1.1% conv.
purple bracelet98K/yr +12.3%1.1% conv.
purple bracelets for women62K/yr +4.7%1.6% conv.
purple bracelets30K/yr +18.4%1.2% conv.
amethyst bracelet for women39K/yr -41.4%1.1% conv.
purple beaded bracelet15K/yr +27.8%2.0% conv.
amethyst bracelet for men13K/yr -9.3%0.4% conv.
amethyst crystal bracelet8K/yr -5.1%0.9% conv.
amatista bracelet5K/yr -1.0%1.0% conv.
amethyst bracelets8K/yr -28.4%1.1% conv.

All search terms

Top amethyst bracelet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LPBeads Handmade Natural Gemstone Stretch Elastic 8m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men

LPBeads$7.804.5★1,591 rev

Vinswet Healing Crystal Beaded Bracelets for Women Natural Amethyst Moonstone Gemstones Bracelet Anxiety Stress Relief Heart Charm Bracelet Handmade purple Jewelry Gifts for Women

Vinswet$9.574.6★660 rev

GolbalJew Crystal Stone Beaded Bracelets for Women Amethyst Beads

GolbalJew$7.004.4★77 rev

Rosolaratop Natural Amethyst Beaded Bracelet Purple Gemstone Round Polished Beads Stretch Style (8MM elasticity)

Rosolaratop$26.554.9★10 rev

MAIBAOTA Amethyst Bracelet for Women 8 mm Natural Gemstone Purple Bracelet Healing Crystal Bracelet Crystal Jewelry Gifts for Mom Mothers Day Gifts Round Gemstone Beaded Bracelets

MAIBAOTA$8.724.5★140 rev

Newest

by launch date

Eiodoni 5PCS Purple Bracelets for Women Stackable Bohemian Glass Crystal

Eiodoni$6.9316 rev

4mo ago

Rosolaratop Natural Amethyst Beaded Bracelet Purple Gemstone Round Polished Beads Stretch Style (8MM elasticity)

Rosolaratop$26.5510 rev

6mo ago

Caiyao Bohemian Multilayer Stackable Seed Beaded Bracelets Colorful Crystal Glass Beads Strand Bangle Bracelet BFF Wristbands Bracelet for Women Summer Beach Hawaii Jewelry Birthday Gifts (Purple 1)

Caiyao$6.38301 rev

9mo ago

LPBeads 4mm Purple Amethyst Tiny Beaded Bracelets For Women Energy Gem Charm Jewelry Adjustable Bracelet Gifts for Mom Daughter Wife Coworkers Friends Bestie

LPBeads$10.1612 rev

1y ago

GolbalJew Crystal Stone Beaded Bracelets for Women Amethyst Beads

GolbalJew$7.0077 rev

1y ago

What buyers say about amethyst bracelet

What buyers praise and complain about, mined from review topics.

What buyers love

Color22%

“Beautiful color”

Quality-Overall13%

“I appreciate the quality in these bracelets”

Gifting Purpose10%

“perfect for gifting”

Value For Money7%

“Great value and so comfortable to wear”

Precious Gemstone6%

“Definitely seem to be real and quality stones”

Size-Overall5%

“Easy fit”

Stretchability/Expandability/Elasticity4%

“The elastic on them feel strong”

Advertised Vs Actual Product4%

“As expected”

Ease Of Use3%

“it's open a lot pretty easy it loosen it's locking pressure fast”

Embellishment/Embroidery Quality3%

“Very pretty bracelet”

What buyers complain about

Durability22%

“It broke to pieces”

Size-Overall19%

“Not a good fit”

Color9%

“Color is wrong”

Quality-Overall9%

“Made really poor didnt last me more than two days, it broke”

Wrist Fit6%

“Not for 7 in wrist or larger”

Advertised Vs Actual Product4%

“Picture is misleading regarding size”

Functionality-Overall3%

“Does not work”

Material Quality3%

“Materials are not the best quality”

Fastener Quality3%

“Hard to clasp/unclasp”

Defective Material/Parts3%

“Broken item”

Top return reasons

Size-Overall26%

Wrist Fit19%

Color17%

Advertised Vs Actual Product10%

Quality-Overall5%

Stretchability/Expandability/Elasticity3%

Durability3%

Fastener Quality2%

Width2%

Functionality-Overall2%

Common questions

Is amethyst bracelet profitable to sell on Amazon United States?: The niche generates $249K/yr across 34 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Worth a look (54/100).
How competitive is the amethyst bracelet niche?: 24 brands and 27 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 61% of demand.
What do buyers complain about in amethyst bracelet?: Top complaints mined from reviews: Durability, Size-Overall, Color. The return rate is 2.3%.
When does demand for amethyst bracelet peak?: Demand peaks in Feb–Dec; the busiest month runs 2.0× the quietest.
What does it cost to enter the amethyst bracelet niche?: Listings span $6.38–$122.29; the average listing price is $15.13 (sweet spot $15–$100). The average incumbent carries 578 reviews — the moat a new listing must climb.