American Flag Straw Hat

Shoppers searched for this 765K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +39.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $176K a year.

Searches, last 12 months

765K

Growth, 90 days vs prior 90

+39.8%

Conversion, latest week

1.1%

Market size, estimated

$176Ka year

Peak month

December3.1× the quietest month

Top search term

bass pro shop hat461K searches a year

Listings sell for $21.28 on average, from $10.34 to $43.94. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $21.28 that is $5K to $11K a year per listing.

Average price

$21.28inside the $15 to $100 sweet spot

Price range

$10.34–$43.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$5K–$11K

Returns

2.7%of orders · Amazon United States median 2.1%

68% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #1,953 within Baseball Caps. It carries 1,556 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

65%

Out of stock, average day

0.8%

Average rank

#1,953in Baseball Caps

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

1,556per listing

Listings tracked

31

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months