american flag straw hat
Worth a lookShows a sweet-spot price point ($21.28 avg), but weak search conversion (1.1%) keeps it on the watch list.
Avg price
Great$21.28avg listing price — sweet spot $15–$100
Price range
Great$10.34–$43.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Growth
Good+39.8%90-day search growth — must beat 0% to launch
Returns
Good2.7%return rate — above 5% kills the launch gate
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Review moat
Okay1,555.97avg incumbent reviews — the moat a new listing must climb
Market size
Okay$176K$176K/yr · 765K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, american flag straw hat is a $176K/yr Amazon United States market (765K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
american flag straw hat market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- $170K–$213K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #1,953
- Page quality
- 0%
- Prime
- 65%
- Sponsored
- 68%
- Out of stock
- 0.8%
- Avg brand age
- 41 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
18 rising
Sellers
226
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
45%
Top 20: 85%
Open market
21%
- Bass Pro Shops32%
- AIRQUEEN24%
- Carhartt11%
- Flurblest5%
- Coddies4%
- Orley’s Dream3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +39.8% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 3.1×
Top american flag straw hat search terms
- bass pro shop hat461K/yr
- bass pro hat110K/yr
- bass hat23K/yr
- gorras bass pro shop20K/yr
- bass pro shops hat17K/yr
- bass pro shop hats for men14K/yr
- bass fishing hat12K/yr
- gorra bass pro shop para hombre14K/yr
- basspro hats8K/yr
- pro bass shop hat15K/yr
Top american flag straw hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Authentic Bass Original Fishing Hunting Pro Mesh Back Trucker Hat - Men & Women Outdoor Activity & Travel Ultimate Accessory (US Alpha One Size Black)
AIRQUEEN$19.904.5★112 rev
Bass Pro Shops Trucker Hat Olive 100% Polyester Mesh Back Cap with Logo Patch (White)
Bass Pro Shops$13.924.5★25 rev
Trucker Cap Mesh Back (as1 Alpha one_Size Standard Cardinal One Size Fits All)
Bass Pro Shops$13.804.6★264 rev
Bass Original Fishing Pro Trucker Hat Mesh Cap -Adjustable Snapback Hat for Men and Women-Great for Hunting Fishing Travel (Light Red) 1
Bass Pro Shops$12.944.6★157 rev
Carhartt Mens Canvas Cap Carhartt Brown One Size
Carhartt$19.974.8★11,184 rev
Newest
by launch date
GDIQ Bass Fishing Hat Gifts for Fisherman Angler Fish Lover Boating Camping Outdoor Embroidered Baseball Cap Adjustable Washed Black Dad Hat
GDIQ$18.7127 rev
Fishing Gifts for Men Fishing Gear Fishing Hat for Dad Mens Fathers Day Christmas Birthday Gifts American Flag Cap Hat Black
Flurblest$20.071 rev
Fishing Gifts for Men Fishing Gear Fishing Hat for Dad Mens Fathers Day Christmas Birthday Gifts American Flag Cap Hat Black
Flurblest$19.912 rev
HUK Mens Trucker Hat Anti-Glare Snapback Fishing Hat for Men KC Circle Patch - Moss One Size
HUK$24.14694 rev
Von Dutch Monogram Trucker Cap - Retro Snapback Cap for Men and Women - Adjustable Snap Fit Panel Mesh Rear Curved Bill Size One Size Camo
Von Dutch$43.94294 rev
Trending
90-day click momentumFishing Gifts for Men Fishing Gear Fishing Hat for Dad Mens Fathers Day Christmas Birthday Gifts American Flag Cap Hat Black
Flurblest$19.914.5★
Fishing Gifts for Men Fishing Gear Fishing Hat for Dad Mens Fathers Day Christmas Birthday Gifts American Flag Cap Hat Black
Flurblest$20.075.0★
Authentic Bass Original Fishing Hunting Pro Mesh Back Trucker Hat - Men & Women Outdoor Activity & Travel Ultimate Accessory (US Alpha One Size Dark Green)
AIRQUEEN$19.914.5★
HUK Mens Trucker Hat Anti-Glare Snapback Fishing Hat for Men KC Circle Patch - Moss One Size
HUK$24.144.7★
Pacific Headwear Snapback Trucker: Stylish Unisex Cap for All-Day Comfort Black OS
Pacific Headwear$10.344.5★
What buyers say about american flag straw hat
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality construction”
“Fits good”
“Pink beauty”
“It is comfortable”
“As advertised”
“price is fair”
“The shape is nice”
“Great quality and super fun”
“Great material”
“it has held up well”
What buyers complain about
“Super small”
“Ugly color”
“Low quality”
“this pacific cap did not last 2 weeks”
“Ill shaped”
“Horrible hat looks like garbage the material is like paper”
“Quite heavy though”
“Hard to clean”
“This is not a symmetrical hat, looks weird”
“The band is also very uncomfortable”
Top return reasons
Common questions
- Is american flag straw hat profitable to sell on Amazon United States?
- The niche generates $176K/yr across 31 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +39.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the american flag straw hat niche?
- 18 brands and 226 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in american flag straw hat?
- Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 2.7%.
- When does demand for american flag straw hat peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the american flag straw hat niche?
- Listings span $10.34–$43.94; the average listing price is $21.28 (sweet spot $15–$100). The average incumbent carries 1,556 reviews — the moat a new listing must climb.