Is american flag shorts profitable to sell on Amazon United States?

The niche generates $230K/yr across 254 tracked products. 28 of 78 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (64/100).

How competitive is the american flag shorts niche?

88 brands and 122 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in american flag shorts?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 6.7% — above our launch gate.

When does demand for american flag shorts peak?

Demand peaks in Jun–Jul; the busiest month runs 92.2× the quietest.

What does it cost to enter the american flag shorts niche?

Listings span $8.53–$50.49; the average listing price is $23.06 (sweet spot $15–$100). The average incumbent carries 4,101 reviews — the moat a new listing must climb.

american flag shorts

Worth a look

Shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible>1,000%

90-day search growth — must beat 0% to launch

Competition

Incredible11%

top-5 click share — an open shelf

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Incredible$23.06

avg listing price — sweet spot $15–$100

Price range

Great$8.53–$50.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$230K

$230K/yr · 1.1M searches

Review moat

Bad4,101.35

avg incumbent reviews — the moat a new listing must climb

Returns

Bad6.7%

return rate — above 5% kills the launch gate

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, american flag shorts is a $230K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 64/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

american flag shorts market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $184K–$231K; units × avg price
Conversion rate: 0.9%
Avg BSR: #6,223
Page quality: 0%
Prime: 98%
Sponsored: 93%
Out of stock: 7.4%
Avg brand age: 34 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

88 rising

Sellers

122

Top-5 brand share

39%

Top 20: 70%

Top-5 click share

11%

Top 20: 28%

Open market

59%

maamgic11%
FT FENTENG10%
Gleeease8%
Yufawow6%
KAILUA SURF4%
Amazon Essentials4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — >1,000% search growth over the last 90 days.

Peak months: Jun, Jul · busiest ÷ quietest = 92.2×

Open Trend

Top american flag shorts search terms

american flag swim trunks men139K/yr >1,000%0.9% conv.
american flag shorts141K/yr >1,000%0.4% conv.
american flag shorts women92K/yr >1,000%0.3% conv.
4th of july shorts78K/yr >1,000%0.2% conv.
mens american flag swim trunks78K/yr >1,000%1.0% conv.
mens 4th of july swim trunks55K/yr >1,000%0.7% conv.
american flag shorts men60K/yr >1,000%0.4% conv.
usa shorts69K/yr >1,000%0.3% conv.
american flag swim trunks44K/yr >1,000%0.8% conv.
usa swim trunks40K/yr >1,000%0.9% conv.

All search terms

Top american flag shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

maamgic 7 Inch Mens Swim Trunks with Compression Liner Board Shorts with Zippered Pocket Bathing Suit for Beach Vacation Beige and Red Eagle American Flag Large

maamgic$30.854.8★456 rev

FT FENTENG Mens Swim Trunks for Men Hawaii Quick Dry Beach Swimming Trunks Vintage Black American Flag Board Shorts Mens Swimwear Bathing Suit with Mesh Lining X-Large

FT FENTENG$19.974.5★6,410 rev

Gleeease Swim Trunks Men Bathing Suit Men 5 inch with Compression Liner Pockets Drawstring 2 in 1 Quick Dry Stretch Lined Funny Beach Swimming Pool American Flag Large

Gleeease$21.774.6★918 rev

KAILUA SURF Mens Swim Trunks - Long Quick Dry Boardshorts with Mesh Lining 9 Inch Inseam

KAILUA SURF$19.014.6★11,706 rev

FT FENTENG Mens Swim Trunks for Men Hawaii Quick Dry Beach Shorts for Men Swimming Trunks Vintage Black American Flag Mens Board Shorts Swimwear Bathing Suit with Mesh Lining Large

FT FENTENG$19.974.5★6,410 rev

Newest

by launch date

7 Inch 7in Men Swim Trunks mid-thigh Compression Liner Quick Dry Pocket Lined Inseam American Flag 4th July Red White Blue USA Patriotic Male Swimwear Swimsuit Boardshorts Bathing Suit Beach Short

Yufawow$19.98242 rev

4mo ago

Gleeease Mens Board Shorts Swim Shorts Men 9 Inch with Compression Liner Pockets Drawstring Quick Dry Stretch Lined 2-in-1 American Flag Beach Swimming Pool Surf Eagle-2 Medium

Gleeease$20.25235 rev

5mo ago

9 Inch 9in Men Swim Trunks Compression Liner Quick Dry Pocket Lined Inseam American Flag 4th July Red White Blue USA Patriotic Male Swimwear Swimsuit Swimtrunks Boardshorts Bathing Suit Beach Short

Yufawow$19.32299 rev

6mo ago

Kanu Surf mens Monaco (Regular & Extended Sizes) Swim Trunks Usa American Flag Medium US

Kanu Surf$14.858,380 rev

11mo ago

aoenbork American Flag Shorts Men Quick Dry 4th of July Mens Shorts Casual with Pockets and Adjustable Drawstring L

aoenbork$22.0140 rev

1y ago

What buyers say about american flag shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall33%

“Fit is accurate”

Comfort-Overall15%

“Extremely comfortable”

Quality-Overall11%

“Excellent product”

Value For Money4%

“they are affordable”

Advertised Vs Actual Product4%

“Looks like the picture”

Material Quality4%

“Thick material”

Stretchability/Expandability/Elasticity3%

“The material is stretchy at the top and is cute”

Color3%

“bright colors”

Pockets/Compartments2%

“Handy pockets”

Soft Feel1%

“Super soft and comfy after washing”

What buyers complain about

Size-Overall34%

“fits loosely”

Quality-Overall5%

“unfortunately it is not made well”

Material Quality5%

“Cheap material”

Color3%

“The color is completely off”

Durability3%

“Falling apart after only a few times wearing it”

Stitch/Finish/Polish3%

“the stitching is very uneven”

Value For Money2%

“Super cheap and not worth the money”

Strap/String Quality2%

“The buckle broke”

Pockets/Compartments2%

“Mesh pocket hole, otherwise great”

Transparency2%

“See through”

Top return reasons

Size-Overall56%

Length11%

Waist Fit11%

Hip Fit4%

Material Quality3%

Thigh Fit3%

Advertised Vs Actual Product2%

Color2%

Inseam Fit1%

Shape/Style1%

Common questions

Is american flag shorts profitable to sell on Amazon United States?: The niche generates $230K/yr across 254 tracked products. 28 of 78 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (64/100).
How competitive is the american flag shorts niche?: 88 brands and 122 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in american flag shorts?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 6.7% — above our launch gate.
When does demand for american flag shorts peak?: Demand peaks in Jun–Jul; the busiest month runs 92.2× the quietest.
What does it cost to enter the american flag shorts niche?: Listings span $8.53–$50.49; the average listing price is $23.06 (sweet spot $15–$100). The average incumbent carries 4,101 reviews — the moat a new listing must climb.