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American Flag Purse

Maybe

Search demand grew +526.8% this quarter. But shoppers spend an estimated $71K a year here, so American Flag Purse is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 16,930 Clothing, Shoes & Jewelry niches · +12 vs the category median of 45
Market size
$71K/yr135K searches / yr
90-day growth
+526.8%search demand this quarter
Competition
41%top-5 click share · 23 brands · 35 sellers

Flapen Score

American Flag Purse against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, American Flag Purse is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Flag Purse market on Amazon at a glance

Shoppers on Amazon United States searched for American Flag Purse 135K times last year and spent an estimated $71K. The top 5 brands take 74% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 135K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved +526.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months
135K
Growth, 90 days vs prior 90
+526.8%
Conversion, latest week
1.5%
Market size, estimated
$71Ka year
Top search term
american flag purse29K searches a year

02 · Price

A sale here is worth $36.15.

Listings sell for $36.15 on average, from $7.96 to $110.17. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $36.15 that is $0 to $4K a year per listing.

Average price
$36.15inside the $15 to $100 sweet spot
Price range
$7.96–$110.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
5.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #3,723 within Shoulder Bags. It carries 281 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
72%
Out of stock, average day
12.3%
Average rank
#3,723in Shoulder Bags
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
281per listing
Listings tracked
47

04 · Newcomers

10 of last year's 17 launches cleared the first-year sales bar.

17 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
17
Successful launches
10Amazon's first-year sales bar
Average brand age
29 months

Products

Top American Flag Purse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

35

Top-5 brand share

74%

Top 20: 99%

Top-5 click share

41%

Top 20: 76%

Open market

23%

  • Brand 136%
  • Brand 219%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 63%

Search terms

Top American Flag Purse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • american flag purse29K/yr
  • patriotic purse16K/yr
  • red white and blue purse13K/yr
  • american flag purses for women13K/yr
  • flag purse12K/yr
  • patriotic purses for women11K/yr
  • 4th of july purse8K/yr
  • red white blue purse7K/yr
  • american flag bag9K/yr
  • usa purse7K/yr

Reviews and returns

What reviews say buyers love and hate about American Flag Purse

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
5.3%of orders come back
“The chocker is a little tight”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common American Flag Purse questions

Answered from the same tracked data.