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American Flag Dress

Maybe

Search demand grew >1,000% this quarter. But an estimated 12.2% of orders come back, so American Flag Dress is a Maybe.

Flapen Score
60
60 / 100
Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 45
Market size
$42K/yr414K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
22%top-5 click share · 57 brands · 80 sellers

Flapen Score

American Flag Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, American Flag Dress is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The American Flag Dress market on Amazon at a glance

Shoppers on Amazon United States searched for American Flag Dress 414K times last year and spent an estimated $42K. The top 5 brands take 38% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 414K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.

Searches, last 12 months
414K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
0.4%
Market size, estimated
$42Ka year
Peak month
June101.0× the quietest month
Top search term
american flag dress155K searches a year

02 · Price

A sale here is worth $24.86.

Listings sell for $24.86 on average, from $12.55 to $41.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $24.86 that is $0 to $2K a year per listing.

Average price
$24.86inside the $15 to $100 sweet spot
Price range
$12.55–$41.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
12.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #9,667 within Dresses. It carries 4,160 reviews at 3.98 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
14.2%
Average rank
#9,667in Dresses
Average rating
3.98 starsAmazon United States average 4.42 stars
Average reviews
4,160per listing
Listings tracked
112

04 · Newcomers

16 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 16 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
16Amazon's first-year sales bar
Average brand age
32 months

Products

Top American Flag Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

57 rising

Sellers

80

Top-5 brand share

38%

Top 20: 75%

Top-5 click share

22%

Top 20: 44%

Open market

56%

  • Brand 111%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

American Flag Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 101.0×

Search terms

Top American Flag Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • american flag dress155K/yr
  • usa dress57K/yr
  • flag dress44K/yr
  • plus size 4th of july dress31K/yr
  • 4th july dress women22K/yr
  • july 4th dress20K/yr
  • america dress19K/yr
  • american dress for women19K/yr
  • american dress18K/yr
  • memorial day dresses for women14K/yr

Reviews and returns

What reviews say buyers love and hate about American Flag Dress

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
12.2%of orders come back
“Dress runs a little small”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common American Flag Dress questions

Answered from the same tracked data.