American Eagle Underwear Men

Shoppers searched for this 556K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $173K a year.

Searches, last 12 months

556K

Growth, 90 days vs prior 90

+24.5%

Conversion, latest week

1.2%

Market size, estimated

$173Ka year

Peak month

October2.1× the quietest month

Top search term

woven boxers for men47K searches a year

Listings sell for $26.61 on average, from $13.82 to $53.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $26.61 that is $0 to $3K a year per listing.

Average price

$26.61inside the $15 to $100 sweet spot

Price range

$13.82–$53.15

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.8%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #36 within Underwear. It carries 27,914 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#36in Underwear

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

27,914per listing

Listings tracked

80

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

45 months