Is american eagle underwear men profitable to sell on Amazon United States?

The niche generates $173K/yr across 80 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +24.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the american eagle underwear men niche?

19 brands and 93 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in american eagle underwear men?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 2.8%.

When does demand for american eagle underwear men peak?

Demand peaks in Oct; the busiest month runs 2.1× the quietest.

What does it cost to enter the american eagle underwear men niche?

Listings span $13.82–$53.15; the average listing price is $26.61 (sweet spot $15–$100). The average incumbent carries 27,914 reviews — the moat a new listing must climb.

american eagle underwear men

Worth a look

Shows a sweet-spot price point ($26.61 avg), but a deep review moat (27,914 avg reviews) keeps it on the watch list.

Avg price

Incredible$26.61

avg listing price — sweet spot $15–$100

Price range

Great$13.82–$53.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great23%

top-5 click share — an open shelf

Returns

Good2.8%

return rate — above 5% kills the launch gate

Growth

Good+24.5%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Market size

Okay$173K

$173K/yr · 556K searches

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Review moat

Bad27,913.55

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, american eagle underwear men is a $173K/yr Amazon United States market (556K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct. Verdict: Worth a look — 53/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

american eagle underwear men market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $213K–$266K; units × avg price
Conversion rate: 1.2%
Avg BSR: #36
Page quality: 0%
Prime: 100%
Sponsored: 89%
Out of stock: 1.7%
Avg brand age: 45 months
Avg seller age: 128 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

23%

Top 20: 56%

Open market

17%

Hanes35%
Nautica16%
BAMBOO COOL14%
Fruit of the Loom12%
Calvin Klein3%
CHAPS UNDERWEAR3%
Open — no brand owns it (13 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +24.5% search growth over the last 90 days.

Peak months: Oct · busiest ÷ quietest = 2.1×

Open Trend

Top american eagle underwear men search terms

woven boxers for men47K/yr +98.0%0.2% conv.
mens woven boxers40K/yr +106.1%0.2% conv.
woven boxers35K/yr +120.1%0.1% conv.
knit boxers for men48K/yr +5.2%1.3% conv.
mens knit boxers46K/yr +4.6%1.1% conv.
loose boxers for men29K/yr +8.6%1.6% conv.
mens boxer shorts cotton30K/yr +3.1%1.5% conv.
nautica boxers for men33K/yr +10.5%1.3% conv.
mens loose boxers27K/yr +3.6%1.2% conv.
mens boxers loose fit25K/yr +23.7%1.1% conv.

All search terms

Top american eagle underwear men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hanes Mens Boxers Cotton Knit Comfortable Boxer Underwear Moisture-wicking Cotton Boxers 5 count (pack of 1)

Hanes$19.564.6★75,297 rev

Hanes Men Hanes Mens Tagless Boxers with Exposed Waistband Assorted Multi-Packs and Colors

Hanes$24.384.6★117,223 rev

Hanes Mens Boxers Cotton Knit Comfortable Underwear Moisture-wicking 5-pack Boxer-shorts Assorted - 5 Pack Medium US

Hanes$19.514.6★75,297 rev

BAMBOO COOL Mens Boxer Shorts Underwear Soft Comfortable Breathable Classic Casual Loose Stretch Knit Short (3 Pack) Large

BAMBOO COOL$34.634.6★1,369 rev

Nautica Mens 4 Pack Classic Cotton Loose Knit Boxers

Nautica$23.594.7★2,913 rev

Newest

by launch date

CHAPS UNDERWEAR Mens Underwear Cotton Woven Boxers for Men Breathable Boxer Underwear

CHAPS UNDERWEAR$19.08108 rev

12mo ago

BAMBOO COOL Mens Boxers Durable Comfortable Boxer Shorts for Men Loose Ultra-Soft Mens Underwear (5 Pack) X-Large

BAMBOO COOL$45.09394 rev

1y ago

Fruit of the Loom Mens Tag Free Woven Boxer Shorts Relaxed Fit Moisture Wicking Assorted Gingham Stripe - Large

Fruit of the Loom$23.5239,055 rev

1y ago

BAMBOO COOL Mens Boxer Shorts Underwear Soft Comfortable Breathable Classic Casual Loose Stretch Knit Short (3 Pack) Large

BAMBOO COOL$34.631,369 rev

2y ago

BAMBOO COOL Mens Boxer Shorts Underwear Soft Comfortable Breathable Knit Boxers Short for Men (3 Pack) Large

BAMBOO COOL$33.961,369 rev

2y ago

What buyers say about american eagle underwear men

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall21%

“They are the most comfortable ones you can buy”

Size-Overall19%

“Fit like a glove”

Quality-Overall12%

“Good quality, arrived on time as promised”

Value For Money7%

“Great value”

Soft Feel5%

“Comfortable and soft”

Material Quality5%

“light material”

Breathability3%

“Comfortable and Breathable”

Advertised Vs Actual Product3%

“As advertised”

Color2%

“Love the colors”

Durability1%

“Durable: So far, they are holding up well to daily wear and tear”

What buyers complain about

Size-Overall19%

“Size down”

Quality-Overall11%

“Poor Quality”

Comfort-Overall7%

“the fabric is not very comfortable”

Material Quality7%

“Material is very itchy”

Stretchability/Expandability/Elasticity5%

“No stretch”

Thickness4%

“The thickness is about the same too”

Waist Fit3%

“A bit too tight around the waist”

Thigh Fit3%

“Very tight in the thigh”

Durability3%

“Won't last”

Value For Money3%

“this ridiculous pricing”

Top return reasons

Size-Overall46%

Waist Fit17%

Material Quality8%

Length6%

Thigh Fit5%

Advertised Vs Actual Product3%

Thin2%

Comfort-Overall2%

Quality-Overall1%

Value For Money1%

Common questions

Is american eagle underwear men profitable to sell on Amazon United States?: The niche generates $173K/yr across 80 tracked products. 4 of 8 products launched in the last 360 days are still selling. 90-day search growth is +24.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the american eagle underwear men niche?: 19 brands and 93 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in american eagle underwear men?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 2.8%.
When does demand for american eagle underwear men peak?: Demand peaks in Oct; the busiest month runs 2.1× the quietest.
What does it cost to enter the american eagle underwear men niche?: Listings span $13.82–$53.15; the average listing price is $26.61 (sweet spot $15–$100). The average incumbent carries 27,914 reviews — the moat a new listing must climb.