american eagle underwear
Worth a lookShows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.8%) keeps it on the watch list.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$46.70avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$10.66–$90.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,665.97avg incumbent reviews — the moat a new listing must climb
Market size
Okay$136K$136K/yr · 369K searches
Growth
Bad-2.6%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, american eagle underwear is a $136K/yr Amazon United States market (369K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
american eagle underwear market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $117K–$140K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #1,877
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 86%
- Out of stock
- 22.2%
- Avg brand age
- 41 months
- Avg seller age
- 142 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
17 rising
Sellers
32
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
17%
Top 20: 42%
Open market
4%
- MeUndies57%
- BAMBOO COOL23%
- Stance12%
- SAXX Underwear Co.2%
- Warriors & Scholars1%
- Bonds1%
- Open — no brand owns it (11 brands, 4%)
Demand
Weekly Amazon search volume, last 37 weeks — -2.6% search growth over the last 90 days.Top american eagle underwear search terms
- meundies109K/yr
- meundies men46K/yr
- stance underwear for men47K/yr
- me undies men44K/yr
- me undies36K/yr
- meundies women8K/yr
- meundies womens underwear9K/yr
- stance underwear10K/yr
- stance boxer briefs6K/yr
- stance boxers6K/yr
Top american eagle underwear products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MeUndies Mens Boxers 3-Pack Breathable Tencel UltraModal Fabric
MeUndies$61.804.3★71 rev
MeUndies Mens Boxer Briefs with Fly 6 Inseam with Breathable and Comfortable Tencel Micro Modal Fabric 3 Pack Black
MeUndies$67.414.4★94 rev
Stance Boxer Brief Underwear 3-Pack for Men Black XX-Large
Stance$49.204.6★20 rev
MeUndies Mens Boxers 3-Pack Breathable Tencel UltraModal Fabric
MeUndies$73.964.3★71 rev
BAMBOO COOL Mens Ultra Breathable Underwear No Riding Up Boxer Briefs with ComfortFlexible Waistband Multipack
BAMBOO COOL$31.574.5★16,388 rev
Newest
by launch dateStance Boxer Brief Underwear 3-Pack for Men Black XX-Large
Stance$49.2020 rev
Stance Boxer Brief for Men 3-Pack Multicolor Large
Stance$48.9320 rev
MeUndies FeelFree Womens Hipster Underwear 3-Pack UltraModal
MeUndies$53.2349 rev
MeUndies Mens Boxer Briefs with Fly 6 Inseam UltraModal 3-Pack
MeUndies$73.9994 rev
MeUndies FeelFree Womens Hipster Underwear 3-Pack UltraModal Black
MeUndies$53.4849 rev
Trending
90-day click momentumMeUndies Mens Boxers 3-Pack Breathable Tencel UltraModal Fabric
MeUndies$61.804.3★
MeUndies Mens Boxers 3-Pack Breathable Tencel UltraModal Fabric
MeUndies$73.964.3★
MeUndies Mens Boxers Breathable and Comfortable Tencel UltraModal Fabric 3 Pack Black
MeUndies$68.854.3★
MeUndies Mens Boxer Briefs with Fly 6 Inseam UltraModal 3-Pack
MeUndies$73.994.4★
MeUndies Mens Boxer Briefs with Fly 6 Inseam with Breathable and Comfortable Tencel Micro Modal Fabric 3 Pack
MeUndies$67.974.4★
What buyers say about american eagle underwear
What buyers praise and complain about, mined from review topics.What buyers love
“Very comfortable to wear”
“Fit as well as expected”
“Excellent product”
“These are silky soft”
“Awesome breathability”
“Comfortable material”
“They are affordable”
“As described”
“Love the colors”
“Durable and great”
What buyers complain about
“runs a bit big”
“they are falling apart”
“The bamboo material felt like nylon”
“Low quality”
“Super uncomfortable”
“overpriced”
“False advertisement”
“Elastic isn't good”
“came with holes already in them”
“They have wider waist bands”
Top return reasons
Common questions
- Is american eagle underwear profitable to sell on Amazon United States?
- The niche generates $136K/yr across 134 tracked products. 5 of 24 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (51/100).
- How competitive is the american eagle underwear niche?
- 17 brands and 32 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in american eagle underwear?
- Top complaints mined from reviews: Size-Overall, Durability, Material Quality. The return rate is 1.1%.
- What does it cost to enter the american eagle underwear niche?
- Listings span $10.66–$90.45; the average listing price is $46.70 (sweet spot $15–$100). The average incumbent carries 2,666 reviews — the moat a new listing must climb.