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Amelia Earhart Costume

Fail

An estimated 9.6% of orders come back, so Amelia Earhart Costume is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$72K/yr109K searches / yr
90-day growth
-17.4%search demand this quarter
Competition
48%top-5 click share · 16 brands · 35 sellers

Flapen Score

Amelia Earhart Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Amelia Earhart Costume is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amelia Earhart Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Amelia Earhart Costume 109K times last year and spent an estimated $72K. The top 5 brands take 68% of clicks. Demand peaks in Feb–Mar–Apr–May–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-17.4%
Conversion, latest week
2.5%
Market size, estimated
$72Ka year
Peak month
May17.9× the quietest month
Top search term
amelia earhart costume for girls37K searches a year

02 · Price

A sale here is worth $26.14.

Listings sell for $26.14 on average, from $9.44 to $55.67. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.14 that is $0 to $3K a year per listing.

Average price
$26.14inside the $15 to $100 sweet spot
Price range
$9.44–$55.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
9.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #1,414 within Girls. It carries 227 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
82%
Out of stock, average day
1.4%
Average rank
#1,414in Girls
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
227per listing
Listings tracked
28

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Amelia Earhart Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$7K$11K$14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

35

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 89%

Open market

25%

  • ReliBeauty24%
  • California Costumes16%
  • Fun Costumes12%
  • Pistha9%
  • TOGROP7%
  • Morph6%

Demand

Amelia Earhart Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr, May, Oct · busiest ÷ quietest = 17.9×

Search terms

Top Amelia Earhart Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • amelia earhart costume for girls37K/yr
  • amelia earhart costume47K/yr
  • bessie coleman costume8K/yr
  • amelia earhart costume kids8K/yr
  • aviator costume kids6K/yr
  • kids aviator costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Amelia Earhart Costume

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
9.6%of orders come back
“This didn't completely fit my 2 yr old, though”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Amelia Earhart Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data