Amazon Todays Deals
FailShoppers spend an estimated $20K a year here, so Amazon Todays Deals is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $20K/yr506K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 26%top-5 click share · 48 brands · 117 sellers
Flapen Score
Amazon Todays Deals against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Amazon Todays Deals is stronger. Inside it, weaker.
Market
The Amazon Todays Deals market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Todays Deals 506K times last year and spent an estimated $20K. The top 5 brands take 39% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.
- Searches, last 12 months
- 506K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $20Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- flash sale134K searches a year
02 · Price
A sale here is worth $8.74.
Listings sell for $8.74 on average, from $0.58 to $25.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $8.74 that is $0 to $874 a year per listing.
- Average price
- $8.74under the $15 to $100 sweet spot
- Price range
- $0.58–$25.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$874
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #687 within Earrings. It carries 11,459 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 80%
- Out of stock, average day
- 0.4%
- Average rank
- #687in Earrings
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 11,459per listing
- Listings tracked
- 64
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Amazon Todays Deals products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Clearance Items Lightning-Deals of Today Prime Clearance Memorial Bridesmaid Birthday Wedding Anniversary Graduation Gifts for Women Her Daily Deals of The Day Prime Today Only
- Price
- $3.70
- Rating
- 3.8/5
- Reviews
- 355
- Age
- 1y ago

3/4 Length Sleeve Womens Tops V Neck Striped Shirt Womens Clothing Work Blouses Loose Fit Dressy Business Casual Outfits Plus Size Fall Fashion Deals XXL
- Price
- $9.21
- Rating
- 4.4/5
- Reviews
- 1,242
- Age
- 9mo ago

ClearanceSales Today Deals Prime Big Spring Sale Valentines Day Gifts 925 Sterling Silver Diamond Stud Earrings for Women Deal of+The Day Prime Today Wedding Gifts for Birthday Anniversary for Her
- Price
- $3.21
- Rating
- 3.9/5
- Reviews
- 109
- Age
- 1y ago

Loucey No Show Socks Invisible Socks Men Women Cushioned Low Cut Ankle Sock for Running Gym Hiking 9 Pairs(mix colors Medium)
- Price
- $6.25
- Rating
- 4.5/5
- Reviews
- 1,834
- Age
- 2y ago

MISSWHO Cotton High Waisted Womens Underwear Tummy Control Postpartum Panties Full Coverage C Section Ladies Briefs 5 Pack Large
- Price
- $8.99
- Rating
- 4.4/5
- Reviews
- 4,361
- Age
- 4y ago
Trending
estimated 90-day click momentum
Loucey No Show Socks Invisible Socks Men Women Cushioned Low Cut Ankle Sock for Running Gym Hiking 9 Pairs(mix colors Medium)
- Price
- $6.25
- Rating
- 4.5/5
- Reviews
- 1,834
- Age
- 2y ago

Zeagoo Dressy Tops for Women Length Sleeve Shirts Dressy Casual Button Down Tshirts Casual Pullover V Neck Shirt Floral Print XXL
- Price
- $8.22
- Rating
- 4.4/5
- Reviews
- 795
- Age
- 12mo ago

Zeagoo Boho Tops for Women Business Casual Blouses Dressy Long Sleeve Shirts V Neck Tshirts Basic Work Clothes
- Price
- $11.87
- Rating
- 4.3/5
- Reviews
- 5,428
- Age
- 1y ago

Womens Clothes Womens Clothing 3/4 Length Sleeve Womens Tops Fashion Shirts for Women Boho Tops Business Casual Outfits V Neck Blouses Dressy Casual Basic Tees Beach Vacation Fall Mocha Purple 2026
- Price
- $9.09
- Rating
- 4.4/5
- Reviews
- 3,067
- Age
- 7mo ago

UNDER THE SEA Cotton Underwear Women High Waisted Full Coverage Soft Ladies Briefs Clearance Haul Lingerie Clothing Panties
- Price
- $9.59
- Rating
- 4.3/5
- Reviews
- 892
- Age
- 10mo ago
Newest
by launch date
Womens Clothes Womens Clothing 3/4 Length Sleeve Womens Tops Fashion Shirts for Women Boho Tops Business Casual Outfits V Neck Blouses Dressy Casual Basic Tees Beach Vacation Fall Mocha Purple 2026
- Price
- $9.09
- Rating
- 4.4/5
- Reviews
- 3,067
- Age
- 7mo ago

3/4 Length Sleeve Womens Tops V Neck Striped Shirt Womens Clothing Work Blouses Loose Fit Dressy Business Casual Outfits Plus Size Fall Fashion Deals XXL
- Price
- $9.21
- Rating
- 4.4/5
- Reviews
- 1,242
- Age
- 9mo ago

UNDER THE SEA Cotton Underwear Women High Waisted Full Coverage Soft Ladies Briefs Clearance Haul Lingerie Clothing Panties
- Price
- $9.59
- Rating
- 4.3/5
- Reviews
- 892
- Age
- 10mo ago

Long Sleeve Shirts for Women Crew Neck Women Long Sleeve Tops Casual Fall Tops Trendy Cute T Shirts Outfits Clothes (US Alpha Medium Regular Regular Roese red)
- Price
- $5.98
- Rating
- 4.4/5
- Reviews
- 1,734
- Age
- 11mo ago

Zeagoo Dressy Tops for Women Length Sleeve Shirts Dressy Casual Button Down Tshirts Casual Pullover V Neck Shirt Floral Print XXL
- Price
- $8.22
- Rating
- 4.4/5
- Reviews
- 795
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 26% of clicks, no more. An open shelf where new products get seen.
Brands
48 falling
Sellers
117
Est. top-5 brand share
39%
Top 20: 74%
Est. top-5 click share
26%
Top 20: 59%
Open market
58%
- Lolvmvchi15%
- Godalithic12%
- XIEERDUO5%
- Zeagoo5%
- Loucey3%
- MISSWHO3%
Demand
Amazon Todays Deals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Amazon Todays Deals search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- flash sale134K/yr
- today show deals72K/yr
- flash sales today77K/yr
- ofertas relampago de hoy en liquidacin prime63K/yr
- especiales del dia de hoy amazon35K/yr
- prime deals clearance23K/yr
- promo code19K/yr
- 50 percent off deals13K/yr
- special deals10K/yr
- amazon todays deals12K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Todays Deals
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Todays Deals questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









