Is amazon todays deals profitable to sell on Amazon United States?

The niche generates $20K/yr across 64 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is -2.2%. Flapen's verdict: Skip it (44/100).

How competitive is the amazon todays deals niche?

48 brands and 117 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in amazon todays deals?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Sharpness. The return rate is 4.0%.

When does demand for amazon todays deals peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.

What does it cost to enter the amazon todays deals niche?

Listings span $0.58–$25.50; the average listing price is $8.74 (sweet spot $15–$100). The average incumbent carries 11,459 reviews — the moat a new listing must climb.

amazon todays deals

Skip it

A small market ($20K/yr) — this niche doesn't clear our bar today.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Competition

Great26%

top-5 click share — an open shelf

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Okay$0.58–$25.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Growth

Bad-2.2%

90-day search growth — must beat 0% to launch

Avg price

Bad$8.74

avg listing price — sweet spot $15–$100

Review moat

Bad11,459.09

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Market size

Bad$20K

$20K/yr · 506K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, amazon todays deals is a $20K/yr Amazon United States market (506K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

amazon todays deals market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $26K–$35K; units × avg price
Conversion rate: 0.4%
Avg BSR: #687
Page quality: 0%
Prime: 80%
Sponsored: 69%
Out of stock: 0.4%
Avg brand age: 46 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.

Brands

48 falling

Sellers

117

Top-5 brand share

39%

Top 20: 74%

Top-5 click share

26%

Top 20: 59%

Open market

58%

Lolvmvchi15%
Godalithic12%
XIEERDUO5%
Zeagoo5%
Loucey3%
MISSWHO3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.2% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Open Trend

Top amazon todays deals search terms

flash sale134K/yr -36.1%0.2% conv.
today show deals72K/yr +32.5%0.1% conv.
flash sales today77K/yr -21.8%0.2% conv.
ofertas relampago de hoy en liquidacin prime63K/yr -5.9%0.1% conv.
especiales del dia de hoy amazon35K/yr +41.5%0.1% conv.
prime deals clearance23K/yr +413.9%0.2% conv.
promo code19K/yr +17.4%0.0% conv.
50 percent off deals13K/yr +32.7%0.0% conv.
special deals10K/yr +43.0%0.3% conv.
amazon todays deals12K/yr -32.4%0.2% conv.

All search terms

Top amazon todays deals products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Clearance Items Lightning-Deals of Today Prime Clearance Memorial Bridesmaid Birthday Wedding Anniversary Graduation Gifts for Women Her Daily Deals of The Day Prime Today Only

Godalithic$3.703.8★355 rev

3/4 Length Sleeve Womens Tops V Neck Striped Shirt Womens Clothing Work Blouses Loose Fit Dressy Business Casual Outfits Plus Size Fall Fashion Deals XXL

XIEERDUO$9.214.4★1,242 rev

ClearanceSales Today Deals Prime Big Spring Sale Valentines Day Gifts 925 Sterling Silver Diamond Stud Earrings for Women Deal of+The Day Prime Today Wedding Gifts for Birthday Anniversary for Her

Lolvmvchi$3.213.9★109 rev

Loucey No Show Socks Invisible Socks Men Women Cushioned Low Cut Ankle Sock for Running Gym Hiking 9 Pairs(mix colors Medium)

Loucey$6.254.5★1,834 rev

MISSWHO Cotton High Waisted Womens Underwear Tummy Control Postpartum Panties Full Coverage C Section Ladies Briefs 5 Pack Large

MISSWHO$8.994.4★4,361 rev

Newest

by launch date

Womens Clothes Womens Clothing 3/4 Length Sleeve Womens Tops Fashion Shirts for Women Boho Tops Business Casual Outfits V Neck Blouses Dressy Casual Basic Tees Beach Vacation Fall Mocha Purple 2026

WIHOLL$9.093,067 rev

7mo ago

3/4 Length Sleeve Womens Tops V Neck Striped Shirt Womens Clothing Work Blouses Loose Fit Dressy Business Casual Outfits Plus Size Fall Fashion Deals XXL

XIEERDUO$9.211,242 rev

9mo ago

UNDER THE SEA Cotton Underwear Women High Waisted Full Coverage Soft Ladies Briefs Clearance Haul Lingerie Clothing Panties

UNDER THE SEA$9.59892 rev

10mo ago

Long Sleeve Shirts for Women Crew Neck Women Long Sleeve Tops Casual Fall Tops Trendy Cute T Shirts Outfits Clothes (US Alpha Medium Regular Regular Roese red)

Gihgoew$5.981,734 rev

11mo ago

Zeagoo Dressy Tops for Women Length Sleeve Shirts Dressy Casual Button Down Tshirts Casual Pullover V Neck Shirt Floral Print XXL

Zeagoo$8.22795 rev

12mo ago

What buyers say about amazon todays deals

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall18%

“Comfortable to wear”

Size-Overall16%

“Awesome fit”

Value For Money9%

“Good value for money”

Quality-Overall8%

“Amazing quality”

Color5%

“Amazing colors”

Soft Feel5%

“feels so smooth”

Sharpness4%

“Nice and sharp”

Material Quality2%

“Good material”

Shape/Style2%

“Cute style”

Advertised Vs Actual Product2%

“Gets the job done”

What buyers complain about

Size-Overall22%

“Too short”

Quality-Overall11%

“Crappy quality”

Sharpness5%

“doesnt stay sharp”

Advertised Vs Actual Product4%

“DECEPTIVE ADVERTISING”

Material Quality4%

“Didnt like the material”

Thickness4%

“Not very thick”

Durability3%

“broke after first use”

Value For Money2%

“Looks more expensive than it was”

Strength2%

“Not sturdy”

Comfort-Overall2%

“Not comfortable”

Top return reasons

Size-Overall47%

Chest Fit8%

Length6%

Material Quality5%

Advertised Vs Actual Product3%

Waist Fit3%

Thin3%

Color3%