Amazon Todays Deals
FailShoppers spend an estimated $20K a year here, so Amazon Todays Deals is a Fail.
- Flapen Score
- 44 / 100Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 4544
- Market size
- $20K/yr506K searches / yr
- 90-day growth
- -2.2%search demand this quarter
- Competition
- 26%top-5 click share · 48 brands · 117 sellers
Flapen Score
Amazon Todays Deals against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Amazon Todays Deals is stronger. Inside it, weaker.
Market
The Amazon Todays Deals market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Todays Deals 506K times last year and spent an estimated $20K. The top 5 brands take 39% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 506K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.
- Searches, last 12 months
- 506K
- Growth, 90 days vs prior 90
- -2.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $20Ka year
- Peak month
- December3.5× the quietest month
- Top search term
- flash sale134K searches a year
02 · Price
A sale here is worth $8.74.
Listings sell for $8.74 on average, from $0.58 to $25.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $8.74 that is $0 to $874 a year per listing.
- Average price
- $8.74under the $15 to $100 sweet spot
- Price range
- $0.58–$25.50
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$874
- Returns
- 4.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #687 within Earrings. It carries 11,459 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 80%
- Out of stock, average day
- 0.4%
- Average rank
- #687in Earrings
- Average rating
- 4.24 starsAmazon United States average 4.42 stars
- Average reviews
- 11,459per listing
- Listings tracked
- 64
04 · Newcomers
6 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Amazon Todays Deals products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 26% of clicks. An open shelf where new products get seen.
Brands
48 falling
Sellers
117
Top-5 brand share
39%
Top 20: 74%
Top-5 click share
26%
Top 20: 59%
Open market
58%
- Brand 115%
- Brand 212%
- Brand 35%
- Brand 45%
- Brand 53%
- Brand 63%
Demand
Amazon Todays Deals search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×
Search terms
Top Amazon Todays Deals search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flash sale134K/yr
- today show deals72K/yr
- flash sales today77K/yr
- ofertas relampago de hoy en liquidacin prime63K/yr
- especiales del dia de hoy amazon35K/yr
- prime deals clearance23K/yr
- promo code19K/yr
- 50 percent off deals13K/yr
- special deals10K/yr
- amazon todays deals12K/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Todays Deals
We read the reviews and the return reasons for every product selling here.
“Too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Todays Deals questions
Answered from the same tracked data.









