Amazon Essentials Womens Underwear

Shoppers searched for this 368K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -0.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $95K a year.

Searches, last 12 months

368K

Growth, 90 days vs prior 90

-0.7%

Conversion, latest week

1.3%

Market size, estimated

$95Ka year

Peak month

July2.6× the quietest month

Top search term

fruit of the loom womens underwear bikinis41K searches a year

Listings sell for $19.70 on average, from $8.39 to $53.04. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.70 that is $0 to $2K a year per listing.

Average price

$19.70inside the $15 to $100 sweet spot

Price range

$8.39–$53.04

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.8%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #90 within Lingerie. It carries 25,983 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

97%

Out of stock, average day

1.9%

Average rank

#90in Lingerie

Average rating

4.45 starsAmazon United States average 4.42 stars

Average reviews

25,983per listing

Listings tracked

191

9 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

7Amazon's first-year sales bar

Average brand age

43 months