amazon essentials womens underwear
Skip itA deep review moat (25,983 avg reviews) — this niche doesn't clear our bar today.
Competition
Incredible14%top-5 click share — an open shelf
Avg price
Great$19.70avg listing price — sweet spot $15–$100
Price range
Great$8.39–$53.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Bad-0.7%90-day search growth — must beat 0% to launch
Market size
Bad$95K$95K/yr · 368K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad25,983.09avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, amazon essentials womens underwear is a $95K/yr Amazon United States market (368K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
amazon essentials womens underwear market data
- Units sold / yr
- 5K–6K
- avg 0–100/product
- Revenue / yr
- $99K–$118K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 74%
- Out of stock
- 1.9%
- Avg brand age
- 43 months
- Avg seller age
- 155 days
Competition & brand share
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
82
Top-5 brand share
83%
Top 20: 97%
Top-5 click share
14%
Top 20: 37%
Open market
14%
- Fruit of the Loom55%
- Hanes13%
- BAMBOO COOL6%
- Molasus6%
- Jockey3%
- INNERSY2%
- Open — no brand owns it (26 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 2.6×
Top amazon essentials womens underwear search terms
- fruit of the loom womens underwear bikinis41K/yr
- hanes high cut underwear for women30K/yr
- fruit of the loom womens briefs32K/yr
- french cut cotton underwear for women46K/yr
- womens fruit of the loom briefs17K/yr
- hanes hi cut underwear for women17K/yr
- fruit of the loom womens underwear hi-cuts24K/yr
- fruit of the loom womens underwear bikini17K/yr
- fruit of the loom womens17K/yr
- fruit of the loom womens bikini underwear15K/yr
Top amazon essentials womens underwear products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Fruit Of The Loom Womens Breathable Underwear Moisture Wicking Keeps You Cool & Comfortable Available Plus Size Bikini Style Micro Mesh - Bikini - 6 Pack - Colors May Vary 6 US
Fruit of the Loom$14.884.6★60,164 rev
Fruit of the Loom Womens Eversoft Cotton Underwear Multipacks Tag Free & Breathable Available in Plus Size - Bikini - Assorted Colors May Vary 6
Fruit of the Loom$19.754.4★33,129 rev
Hanes Originals Womens Underwear Hi-Leg Pack Stretch-Cotton Hi-Leg Panties Basic Assorted Colors 6-Pack
Hanes$10.714.6★7,776 rev
Fruit of the Loom Womens Underwear Breathable Panties (Regular & Plus Size) Low Rise Brief - Micro Mesh - 6 Pack 7
Fruit of the Loom$14.954.6★60,164 rev
Fruit of the Loom womens Breathable Underwear Regular Brief - Cotton Mesh - 6 Pack Assorted Colors 8 US
Fruit of the Loom$14.534.6★60,164 rev
Newest
by launch date
Vevmon Cotton Underwear for Women High Waisted Full Coverage Briefs Soft Ladies Panties 5 Pack (US Alpha Medium Regular Regular A-5 Pack 5 Colors)
Vevmon$14.764,297 rev
BAMBOO COOL Womens Briefs Underwear High Cut Leg Seamless Panties Soft and Breathable multicolor 5 Pack
BAMBOO COOL$32.371,416 rev
Cuweni Womens Underwear Seamless High Waisted Briefs Silky Stretch No Show Breathable Full Coverage Ladies Panties 6 Pack (US Alpha Large Regular Regular 6 color packs)
Cuweni$17.583,826 rev
Fruit of the Loom Womens Eversoft Cotton Underwear Multipacks Tag Free & Breathable Available in Plus Size - Bikini - Assorted Body Tones 7
Fruit of the Loom$23.0833,129 rev
Fruit of the Loom Womens Eversoft Cotton Underwear Multipacks Tag Free & Breathable Available in Plus Size Bikini-Assorted Body Tones 6
Fruit of the Loom$23.7133,129 rev
Trending
90-day click momentum
BAMBOO COOL Womens Underwear High Waisted Brief Ladies Seamless Panties Moisture Wicking Stretchy Full Coverage
BAMBOO COOL$33.124.4★
BAMBOO COOL Womens Briefs Underwear High Cut Leg Seamless Panties Soft and Breathable multicolor 5 Pack
BAMBOO COOL$32.374.4★
Cuweni Womens Underwear Seamless High Waisted Briefs Silky Stretch No Show Breathable Full Coverage Ladies Panties 6 Pack (US Alpha Large Regular Regular 6 color packs)
Cuweni$17.584.0★
Fruit of the Loom Womens Heathered Bikini Underwear (Pack of 6) 6 Multi
Fruit of the Loom$18.314.4★
Fruit Of The Loom Womens Breathable Underwear Moisture Wicking Keeps You Cool & Comfortable Available Plus Size Bikini Style Cooling Stripes - Bikini - 6 Pack - Colors May Vary 7 US
Fruit of the Loom$14.014.6★
What buyers say about amazon essentials womens underwear
What buyers praise and complain about, mined from review topics.What buyers love
“comfortable for me”
“Fit as expected”
“Excellent product”
“Soft cotton”
“Great value”
“lightweight material”
“Cute colors”
“Love these breathable soft”
“Stretch well”
“exactly as pictured”
What buyers complain about
“Too short”
“Poor Quality”
“Not much stretch”
“Cheap material”
“uncomfortable fabric”
“Fell apart”
“Holes in seams”
“dull colors”
“Description incorrect”
“The material is not too thick”
Top return reasons
Common questions
- Is amazon essentials womens underwear profitable to sell on Amazon United States?
- The niche generates $95K/yr across 191 tracked products. 7 of 9 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Skip it (47/100).
- How competitive is the amazon essentials womens underwear niche?
- 32 brands and 82 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in amazon essentials womens underwear?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Stretchability/Expandability/Elasticity. The return rate is 2.8%.
- When does demand for amazon essentials womens underwear peak?
- Demand peaks in Jul; the busiest month runs 2.6× the quietest.
- What does it cost to enter the amazon essentials womens underwear niche?
- Listings span $8.39–$53.04; the average listing price is $19.70 (sweet spot $15–$100). The average incumbent carries 25,983 reviews — the moat a new listing must climb.