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Amazon Collection

Fail

Prices span $2.91–$2772.46, mostly outside the sweet spot, so Amazon Collection is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$61K/yr142K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
38%top-5 click share · 12 brands · 31 sellers

Flapen Score

Amazon Collection against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Amazon Collection is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Collection market on Amazon at a glance

Shoppers on Amazon United States searched for Amazon Collection 142K times last year and spent an estimated $61K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months
142K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
0.4%
Market size, estimated
$61Ka year
Peak month
December2.1× the quietest month
Top search term
amazon essentials jewelry47K searches a year

02 · Price

A sale here is worth $118.92.

Listings sell for $118.92 on average, from $2.91 to $2772.46. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $118.92 that is $0 to $12K a year per listing.

Average price
$118.92above the $15 to $100 sweet spot
Price range
$2.91–$2772.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$12K
Returns
3.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,049 within Bracelets. It carries 2,578 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
97%
Out of stock, average day
5.2%
Average rank
#1,049in Bracelets
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
2,578per listing
Listings tracked
37

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Amazon Collection products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

31

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

38%

Top 20: 77%

Open market

10%

  • Brand 149%
  • Brand 220%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (6 brands, 10%)

Demand

Amazon Collection search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Amazon Collection search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon essentials jewelry47K/yr
  • amazon jewelry28K/yr
  • amazon jewelry for women24K/yr
  • amazon essentials jewelry for women14K/yr
  • amazon collection jewelry12K/yr
  • amazon earrings9K/yr
  • amazon collection5K/yr
  • amazon collection rings2K/yr
  • amazon collection earrings1K/yr
  • amazon collection rings for women198/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Collection

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
3.2%of orders come back
“falls apart”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Amazon Collection questions

Answered from the same tracked data.