Amazon Collection
FailPrices span $2.91–$2772.46, mostly outside the sweet spot, so Amazon Collection is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $61K/yr142K searches / yr
- 90-day growth
- -5.6%search demand this quarter
- Competition
- 38%top-5 click share · 12 brands · 31 sellers
Flapen Score
Amazon Collection against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Amazon Collection is stronger. Inside it, weaker.
Market
The Amazon Collection market on Amazon at a glance
Shoppers on Amazon United States searched for Amazon Collection 142K times last year and spent an estimated $61K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 142K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.
- Searches, last 12 months
- 142K
- Growth, 90 days vs prior 90
- -5.6%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $61Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- amazon essentials jewelry47K searches a year
02 · Price
A sale here is worth $118.92.
Listings sell for $118.92 on average, from $2.91 to $2772.46. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $118.92 that is $0 to $12K a year per listing.
- Average price
- $118.92above the $15 to $100 sweet spot
- Price range
- $2.91–$2772.46
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$12K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #1,049 within Bracelets. It carries 2,578 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 97%
- Out of stock, average day
- 5.2%
- Average rank
- #1,049in Bracelets
- Average rating
- 4.33 starsAmazon United States average 4.42 stars
- Average reviews
- 2,578per listing
- Listings tracked
- 37
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Amazon Collection products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Gokeey Gold Cuff Bracelets for Women Trendy Waterproof 14K Gold Plated Chunky Gold Bangles Beaded Bracelet for Women Fashion Accessories Stackable Rope Forever Love Knot Infinity Paperclip Cuban Twist Bracelets Stack Set Bold Vintage Statement Jewelry
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 1,712
- Age
- 1y ago

Amazon Essentials Sterling Yellow Gold or Silver Thin 0.8mm Box Chain Necklace
- Price
- $18.10
- Rating
- 4.2/5
- Reviews
- 10,421
- Age
- 10y ago

Amazon Essentials Sterling Silver Platinum Plated Infinite Elements Cubic Zirconia Three Stone Ring Size 8
- Price
- $31.60
- Rating
- 4.4/5
- Reviews
- 2,254
- Age
- 11y ago

Swarovski Ariana Grande Heart All-Around Tennis Style Crystal Necklace in Rhodium Finish - Part of the Ariana Grande x Capsule Collection
- Price
- $245.02
- Rating
- 4.9/5
- Reviews
- 140
- Age
- 1y ago

Amazon Essentials 23K Gold Plated Sterling Silver Chain Link Band Ring Size 7 Yellow Gold
- Price
- $12.59
- Rating
- 4.0/5
- Reviews
- 663
- Age
- 3y ago
Trending
estimated 90-day click momentum
Amazon Essentials 23K Gold Plated Sterling Silver Stacking Ring Set of 3 Size 7 Yellow Gold
- Price
- $15.51
- Rating
- 4.3/5
- Reviews
- 412
- Age
- 3y ago

Swarovski Ariana Grande Heart All-Around Tennis Style Crystal Necklace in Rhodium Finish - Part of the Ariana Grande x Capsule Collection
- Price
- $245.02
- Rating
- 4.9/5
- Reviews
- 140
- Age
- 1y ago

Amazon Essentials Sterling Yellow Gold or Silver Thin 0.8mm Box Chain Necklace
- Price
- $17.34
- Rating
- 4.2/5
- Reviews
- 10,421
- Age
- 3y ago

Amazon Essentials 14K Gold Plated Chunky Rounded Hoop 15mm Yellow 14K Gold
- Price
- $11.64
- Rating
- 4.3/5
- Reviews
- 310
- Age
- 3y ago

PAVOI 14K Yellow Gold Plated Tennis Bracelets for Women - 3mm Cubic Zirconia Classic Gold Tennis Bracelets for Women and Men - Trendy CZ Jewelry Gifts - Size 6.5 Inches
- Price
- $19.02
- Rating
- 4.4/5
- Reviews
- 31,636
- Age
- 7y ago
Newest
by launch date
kate spade new york Kate Spade Earrings Metal Mini Heart Bracelet
- Price
- $35.85
- Rating
- 3.5/5
- Reviews
- 37
- Age
- 6mo ago

Gokeey Silver Cuff Bracelets for Women Dainty Silver Bangles Bracelets Set for Women Paperclip Link Chain Rope Beaded Tie Knot Bracelets Stack Chunky Jewelry
- Price
- $14.87
- Rating
- 4.4/5
- Reviews
- 353
- Age
- 1y ago

Gokeey Gold Cuff Bracelets for Women Trendy Waterproof 14K Gold Plated Chunky Gold Bangles Beaded Bracelet for Women Fashion Accessories Stackable Rope Forever Love Knot Infinity Paperclip Cuban Twist Bracelets Stack Set Bold Vintage Statement Jewelry
- Price
- $13.23
- Rating
- 4.5/5
- Reviews
- 1,712
- Age
- 1y ago

Swarovski Ariana Grande Heart All-Around Tennis Style Crystal Necklace in Rhodium Finish - Part of the Ariana Grande x Capsule Collection
- Price
- $245.02
- Rating
- 4.9/5
- Reviews
- 140
- Age
- 1y ago

Swarovski Ariana Grande Y Style Crystal and Pearl Necklace in Rhodium Finish - Part of the Ariana Grande x Capsule Collection
- Price
- $149.55
- Rating
- 4.6/5
- Reviews
- 50
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 38% of clicks, no more. An open shelf where new products get seen.
Brands
12 falling
Sellers
31
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
38%
Top 20: 77%
Open market
10%
- Amazon Essentials49%
- Gokeey20%
- Swarovski7%
- kate spade new york5%
- adoyi5%
- PAVOI4%
- Open — no brand owns it (6 brands, 10%)
Demand
Amazon Collection search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.1×
Search terms
Top Amazon Collection search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- amazon essentials jewelry47K/yr
- amazon jewelry28K/yr
- amazon jewelry for women24K/yr
- amazon essentials jewelry for women14K/yr
- amazon collection jewelry12K/yr
- amazon earrings9K/yr
- amazon collection5K/yr
- amazon collection rings2K/yr
- amazon collection earrings1K/yr
- amazon collection rings for women198/yr
Reviews and returns
What reviews say buyers love and hate about Amazon Collection
We read the reviews and the return reasons for every product selling here.
“falls apart”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Amazon Collection questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









