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Amazon Basics Carry on Luggage

Fail

The top 5 brands take 96% of clicks, so Amazon Basics Carry on Luggage is a Fail.

Flapen Score
29
29 / 100
Ranks 16,025 of 16,930 Clothing, Shoes & Jewelry niches · −16 vs the category median of 45
Market size
$123K/yr101K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
62%top-5 click share · 8 brands · 18 sellers

Flapen Score

Amazon Basics Carry on Luggage against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Amazon Basics Carry on Luggage is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Amazon Basics Carry on Luggage market on Amazon at a glance

Shoppers on Amazon United States searched for Amazon Basics Carry on Luggage 101K times last year and spent an estimated $123K. The top 5 brands take 96% of clicks. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 101K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $123K a year.

Searches, last 12 months
101K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
1.5%
Market size, estimated
$123Ka year
Peak month
July1.4× the quietest month
Top search term
amazon basics carry on luggage43K searches a year

02 · Price

A sale here is worth $79.27.

Listings sell for $79.27 on average, from $38.23 to $258.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $79.27 that is $8K to $20K a year per listing.

Average price
$79.27inside the $15 to $100 sweet spot
Price range
$38.23–$258.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$8K–$20K
Returns
6.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #525 within Luggage. It carries 11,627 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#525in Luggage
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
11,627per listing
Listings tracked
26

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Amazon Basics Carry on Luggage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

18

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

62%

Top 20: 93%

Open market

2%

  • Brand 185%
  • Brand 25%
  • Brand 33%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 2%)

Demand

Amazon Basics Carry on Luggage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Amazon Basics Carry on Luggage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • amazon basics carry on luggage43K/yr
  • amazon basics carry on12K/yr
  • amazon basic carry on luggage12K/yr
  • carry on luggage amazon basics8K/yr
  • amazon basic suitcase9K/yr
  • suitcase amazon basics7K/yr
  • amazon basics 21-inch hardside spinner4K/yr
  • amazon basics hardside spinner luggage2K/yr
  • amazon basics suitcases with wheels4K/yr

Reviews and returns

What reviews say buyers love and hate about Amazon Basics Carry on Luggage

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
13%of negative reviews mention “Handle Quality”
6.2%of orders come back
“Handle broke”
A buyer, on “Handle Quality”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Amazon Basics Carry on Luggage questions

Answered from the same tracked data.