Alpha Phi Alpha Paraphernalia
FailDemand is soft, at -43.0% this quarter, so Alpha Phi Alpha Paraphernalia is a Fail.
- Flapen Score
- 35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 4535
- Market size
- $42K/yr247K searches / yr
- 90-day growth
- -43.0%search demand this quarter
- Competition
- 53%top-5 click share · 29 brands · 31 sellers
Flapen Score
Alpha Phi Alpha Paraphernalia against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Alpha Phi Alpha Paraphernalia is stronger. Inside it, weaker.
Market
The Alpha Phi Alpha Paraphernalia market on Amazon at a glance
Shoppers on Amazon United States searched for Alpha Phi Alpha Paraphernalia 247K times last year and spent an estimated $42K. The top 5 brands take 53% of clicks. Demand peaks in Mar–Apr–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 247K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -43.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $42K a year.
- Searches, last 12 months
- 247K
- Growth, 90 days vs prior 90
- -43.0%
- Conversion, latest week
- 0.9%
- Market size, estimated
- $42Ka year
- Peak month
- December4.2× the quietest month
- Top search term
- alpha phi alpha fraternity gifts82K searches a year
02 · Price
A sale here is worth $19.17.
Listings sell for $19.17 on average, from $8.94 to $37.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.17 that is $0 to $2K a year per listing.
- Average price
- $19.17inside the $15 to $100 sweet spot
- Price range
- $8.94–$37.07
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 5.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #24,538 within Ties, Cummerbunds & Pocket Squares. It carries 1,886 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 10.4%
- Average rank
- #24,538in Ties, Cummerbunds & Pocket Squares
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 1,886per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Alpha Phi Alpha Paraphernalia products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
29 falling
Sellers
31
Top-5 brand share
53%
Top 20: 90%
Top-5 click share
53%
Top 20: 87%
Open market
40%
- Brand 117%
- Brand 212%
- Brand 310%
- Brand 48%
- Brand 56%
- Brand 66%
Demand
Alpha Phi Alpha Paraphernalia search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, Nov, Dec · busiest ÷ quietest = 4.2×
Search terms
Top Alpha Phi Alpha Paraphernalia search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- alpha phi alpha fraternity gifts82K/yr
- alpha phi alpha83K/yr
- alpha phi alpha paraphernalia25K/yr
- alpha phi alpha fraternity12K/yr
- alpha phi alpha gifts5K/yr
- alpha phi alpha fraternity apparel39K/yr
Reviews and returns
What reviews say buyers love and hate about Alpha Phi Alpha Paraphernalia
We read the reviews and the return reasons for every product selling here.
“Broke easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alpha Phi Alpha Paraphernalia questions
Answered from the same tracked data.