Alpaca Poncho

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -36.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months

268K

Growth, 90 days vs prior 90

-36.8%

Conversion, latest week

0.3%

Market size, estimated

$50Ka year

Peak month

December4.7× the quietest month

Top search term

wool poncho55K searches a year

Listings sell for $66.81 on average, from $10.93 to $185.01. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $66.81 that is $0 to $7K a year per listing.

Average price

$66.81inside the $15 to $100 sweet spot

Price range

$10.93–$185.01

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$7K

Returns

3.4%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #28,254 within Scarves & Wraps. It carries 1,124 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

99%

Out of stock, average day

6.7%

Average rank

#28,254in Scarves & Wraps

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

1,124per listing

Listings tracked

81

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

46 months