Is aloha bags profitable to sell on Amazon United States?

The niche generates $118K/yr across 52 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +53.8%. Flapen's verdict: Skip it (49/100).

How competitive is the aloha bags niche?

13 brands and 19 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in aloha bags?

Top complaints mined from reviews: Water Resistance, Size-Overall, Strap/String Quality. The return rate is 4.0%.

When does demand for aloha bags peak?

Demand peaks in Jun–Jul–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the aloha bags niche?

Listings span $8.10–$77.43; the average listing price is $47.51 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.

aloha bags

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Avg price

Great$47.51

avg listing price — sweet spot $15–$100

Price range

Great$8.10–$77.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great33%

top-5 click share — an open shelf

Review moat

Great415.04

avg incumbent reviews — the moat a new listing must climb

Growth

Good+53.8%

90-day search growth — must beat 0% to launch

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Market size

Okay$118K

$118K/yr · 354K searches

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad94%

top-5 brand share — brand-locked demand

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, aloha bags is a $118K/yr Amazon United States market (354K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jun–Jul–Dec. Verdict: Skip it — 49/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

aloha bags market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $143K–$190K; units × avg price
Conversion rate: 0.7%
Avg BSR: #890
Page quality: 0%
Prime: 100%
Sponsored: 25%
Out of stock: 9.8%
Avg brand age: 32 months
Avg seller age: 168 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

13 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

33%

Top 20: 69%

Open market

ALOHA Collection82%
zcyxuuw7%
Maui Jim2%
Urban Totes1%
Isla + Kai1%
Dock & Bay1%
Open — no brand owns it (7 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +53.8% search growth over the last 90 days.

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top aloha bags search terms

aloha bags229K/yr +45.1%0.6% conv.
aloha bag52K/yr +62.2%0.6% conv.
aloha beach bag26K/yr +114.9%0.5% conv.
aloha pouch14K/yr +72.2%0.4% conv.
aloha bags waterproof19K/yr +26.4%0.9% conv.
aloha tote bag8K/yr +55.7%0.4% conv.
aloha tote6K/yr +69.4%0.4% conv.

All search terms

Top aloha bags products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ALOHA Collection Day Tripper Tote Bag - Coco Palms in Black

ALOHA Collection$71.994.4★539 rev

ALOHA Collection Day Tripper Tote Bag - Tropics in Starburst

ALOHA Collection$71.414.4★539 rev

ALOHA Collection Day Tripper Tote Bag - Monstera in Dawn

ALOHA Collection$71.654.4★539 rev

ALOHA Collection Zipper Tote Bag - Kalapana

ALOHA Collection$67.184.5★197 rev

ALOHA Collection Day Tripper Tote Bag - Olive

ALOHA Collection$77.434.4★539 rev

Newest

by launch date

ALOHA Collection Day Tripper Tote Bag - Olive

ALOHA Collection$77.43539 rev

6mo ago

ALOHA Collection Mini Pouch in Tide Lightweight Packable & Splash-Proof - Durable Washable & Reusable Makeup Pouch for Cosmetics. Keeps Essentials Organized. Easy to Clean. (6W x 3.75H inch)

ALOHA Collection$27.68203 rev

6mo ago

ALOHA Collection Reversible Sea Isle Tote (Blue Isle)

ALOHA Collection$55.04112 rev

11mo ago

Maui Jim Aloha Collection Beach Tote - Daytripper Bag

Maui Jim$43.944 rev

11mo ago

zcyxuuw Beach Bags Wet Bag for Swimsuit Palm leaves Personalized Tote Bag for Women Travel Birthday Gifts Aloha Bags Waterproof Beach Vacation Essentials Friends Travel Gifts

zcyxuuw$15.9385 rev

1y ago

What buyers say about aloha bags

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good Quality”

Size-Overall13%

“Its a good size”

Color11%

“And the color is so pretty”

Storage Capacity6%

“lots of room”

Water Resistance6%

“It is completely waterproof”

Weight Light6%

“Perfect lite weight bag”

Pockets/Compartments5%

“Love all the pockets”

Durability5%

“Durable”

Ease Of Use4%

“Handy thing to have”

Value For Money3%

“Great bag for the price”

What buyers complain about

Water Resistance16%

“NOT Water Resistant”

Size-Overall11%

“Smaller than in the photo”

Strap/String Quality8%

“The strap broke after a few uses”

Value For Money7%

“a bit pricy for a tote”

Leak-Proof5%

“Poor quality, leaks through”

Quality-Overall5%

“Cheaply made”

Material Quality4%

“the material feels a bit thin”

Durability4%

“Concern about the durability”

Portability2%

“barely stands on its own when adding/removing items”

Shoulder Fit1%

“Shoulder drop was too short”

Top return reasons

Size-Overall57%

Color8%

Material Quality7%

Value For Money6%

Advertised Vs Actual Product3%

Quality-Overall2%

Zipper Quality2%

Water Resistance2%

Strength1%

Thin1%

Common questions

Is aloha bags profitable to sell on Amazon United States?: The niche generates $118K/yr across 52 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is +53.8%. Flapen's verdict: Skip it (49/100).
How competitive is the aloha bags niche?: 13 brands and 19 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in aloha bags?: Top complaints mined from reviews: Water Resistance, Size-Overall, Strap/String Quality. The return rate is 4.0%.
When does demand for aloha bags peak?: Demand peaks in Jun–Jul–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the aloha bags niche?: Listings span $8.10–$77.43; the average listing price is $47.51 (sweet spot $15–$100). The average incumbent carries 415 reviews — the moat a new listing must climb.