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Alo Socks

Maybe

Shoppers spend an estimated $10.4M a year here. But buyers convert on only 0.2% of searches, so Alo Socks is a Maybe.

Flapen Score
55
55 / 100
Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$10.4M/yr122.1M searches / yr
90-day growth
+0.1%search demand this quarter
Competition
11%top-5 click share · 62 brands · 551 sellers

Flapen Score

Alo Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Alo Socks is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alo Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Alo Socks 122.1M times last year and spent an estimated $10.4M. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 122.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $10.4M a year.

Searches, last 12 months
122.1M
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
0.2%
Market size, estimated
$10.4Ma year
Peak month
December2.3× the quietest month
Top search term
mens shoes14.5M searches a year

02 · Price

A sale here is worth $49.92.

Listings sell for $49.92 on average, from $7.82 to $165.14. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 1,000 to 1,250 of them. At $49.92 that is $50K to $62K a year per listing.

Average price
$49.92inside the $15 to $100 sweet spot
Price range
$7.82–$165.14
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
200K–250K
Units per listing a year
1,000–1,250
Revenue per listing a year
$50K–$62K
Returns
6.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #186 within Shoes. It carries 7,420 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#186in Shoes
Average rating
4.44 starsAmazon United States average 4.42 stars
Average reviews
7,420per listing
Listings tracked
310

04 · Newcomers

86 of last year's 109 launches cleared the first-year sales bar.

109 products launched here in the last 12 months. 86 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
109
Successful launches
86Amazon's first-year sales bar
Average brand age
36 months

Products

Top Alo Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

62 rising

Sellers

551

Top-5 brand share

69%

Top 20: 88%

Top-5 click share

11%

Top 20: 22%

Open market

40%

  • Brand 127%
  • Brand 215%
  • Brand 38%
  • Brand 45%
  • Brand 52%
  • Brand 62%

Demand

Alo Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5.0M3.0MPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Alo Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mens shoes14.5M/yr
  • nike shoes men11.5M/yr
  • adidas11.8M/yr
  • adidas shoes men8.6M/yr
  • adidas shoes for women9.5M/yr
  • nike10.1M/yr
  • shoes for men6.8M/yr
  • mens running shoes5.2M/yr
  • running shoes for men5.0M/yr
  • mens sneakers4.6M/yr

Reviews and returns

What reviews say buyers love and hate about Alo Socks

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Comfort-Overall”
24%of negative reviews mention “Size-Overall”
6.9%of orders come back
“Way too narrow”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Alo Socks questions

Answered from the same tracked data.