ally pin
Worth a lookShows a thin review moat (59 avg reviews), but a small market ($8K/yr) keeps it on the watch list.
Review moat
Incredible59.46avg incumbent reviews — the moat a new listing must climb
Growth
Incredible+166.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.41avg listing price — sweet spot $15–$100
Price range
Bad$4.87–$16.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$8K$8K/yr · 27K searches
According to Flapen's Amazon United States niche tracking, ally pin is a $8K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Feb–Jun. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ally pin market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $13K–$17K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #41,391
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 70%
- Out of stock
- 4.6%
- Avg brand age
- 26 months
- Avg seller age
- 197 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
31 falling
Sellers
35
Top-5 brand share
48%
Top 20: 90%
Top-5 click share
51%
Top 20: 84%
Open market
46%
- TungminJ13%
- POYAMUSE12%
- mintolex8%
- Arturbo8%
- ALMHH7%
- Hokum and Snark6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +166.7% search growth over the last 90 days.Peak months: Feb, Jun · busiest ÷ quietest = 8.2×
Top ally pin search terms
- ally pin18K/yr
- pride ally pin6K/yr
- lgbtq ally pin3K/yr
Top ally pin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
6 Pride Pins Pride Ally Flag Button Rainbow Pins for Ties Suit Lapels Jackets Shirts Hats Scarves Sweaters Bags
TungminJ$9.314.7★181 rev
Rainbow Pride Flag Ally Enamel Brooch Pin for LGBT Equality Supporter Lapel Pins for Clothes Backpacks Hats-ally
POYAMUSE$5.184.7★142 rev
Mintolex 6PCS LGBTQ+ Pride Pins Set Progress Pride Ally Pin Badges Flag Button Rainbow Enamel Brooch Youre Safe with Me Can Be Yourself Free Mom Hugs LGBT Gay Lesbian Trans Accessories 6pcs
mintolex$9.254.8★169 rev
ALMHH You are Safe with Me Pin Pride Jewelry Ally Enamel Pins Lgbtq Pin Nurse Doctor Medical Students Pins Rainbow Brooch Pin for Backpacks Clothing Hat Lanyard Scarf Funny Badge Gift
ALMHH$5.224.4★244 rev
Arturbo Straight Ally Pride Flag LGBTQ Pins Rainbow Enamel Lapel Pin Metal Brooches Funny Badges for Christmas New Year Gifts Decoration
Arturbo$7.914.7★228 rev
Newest
by launch date
8 Pack Pride Ally LGBTQ Enamel Pin Buttons Rainbow Pins for Ties Lapels Jackets Shirts Hats Bags
MASU&FHWE$8.273 rev
CDTRYLXKJ Pride Pins Rainbow LGBTQ Pins Bulk LGBT Enamel Brooch Pin for Clothes Bags Hats Accessories Lesbian Bisexual Gay Pride Ally Pin Rainbow Accessories-cat
CDTRYLXKJ$6.5722 rev
Id Rather Be Excluded For Who I Include Than Included For Who I Exclude Pin Brooch LGBT Pride Enamel Pin Pride Month Gift For Gay Transgender Lesbian Bisexual LGBTQ Support Brooches Queer Affirmation Accessories
THE ARTISAN'S WHISPER$5.076 rev
Youre Safe To Be You Around Me Pin Brooch LGBT Ally Enamel Pin Pride Month Gift For Gay Lesbian Transgender Bestie Supportive Friend LGBTQ Pride Brooches Rainbow Flag Lapel Badge Queer Rights Accessories
THE ARTISAN'S WHISPER$4.998 rev
Straight But Not Narrow LGBTQ Ally Enamel Pin Inclusive Support Metal Badge Brooch
Velleora$7.499 rev
Trending
90-day click momentum
Tondiamo 24 Pcs Gay Pride Enamel Pins Bulk Rainbow Lgbt Lapel Pins Metal Pride Brooches for Clothing Bags Jacket Hats Backpack Decoration(I Am an Ally)
Tondiamo$13.155.0★
8 Pack Pride Ally LGBTQ Enamel Pin Buttons Rainbow Pins for Ties Lapels Jackets Shirts Hats Bags
MASU&FHWE$8.273.9★
Arturbo I AM An Ally Pride Flag LGBTQ Pins Rainbow Enamel Metal Funny Lapel Pins Badge Brooch for Gifts Decoration
Arturbo$6.224.7★
Pride Pins 6PCS LGBTQ Pins Set You Are Safe with Me Ally Pin Rainbow Flag Goose Cat Enamel Pin Badge Gay Lesbian Trans Accessories Gift for Pride Month
OUMAIGA$9.985.0★
ALMHH You are Safe with Me Pin Pride Jewelry Ally Enamel Pins Lgbtq Pin Nurse Doctor Medical Students Pins Rainbow Brooch Pin for Backpacks Clothing Hat Lanyard Scarf Funny Badge Gift
ALMHH$5.224.4★
What buyers say about ally pin
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and bright colors”
“Very vivid colors”
“It is exactly what is said it was”
“Great size”
“just easy enough that it doesnt take a huge effort to pull off the back part”
“sturdy”
“great selection & priced well”
“I like the variety and styles”
“seem really durable”
“Pins are secure”
What buyers complain about
“That's on me for not liking at the product dimensions”
“Mechanical latch is horrible”
“I like to collect fun and amusing pins, and sometimes when you order online, the pins don't really match up to an expected level of quality”
“the back immediately broke”
“Only thing I don't like is that the backs are not very strong”
“the backs don't always stay attached on some”
“NOT ONE IN 30 WORKED”
“It's borderline too heavy”
“The backing is so thin the pins stabbed straight through them in transit”
Top return reasons
Common questions
- Is ally pin profitable to sell on Amazon United States?
- The niche generates $8K/yr across 37 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +166.7%. Flapen's verdict: Worth a look (55/100).
- How competitive is the ally pin niche?
- 31 brands and 35 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in ally pin?
- Top complaints mined from reviews: Size-Overall, Locking Mechanism, Quality-Overall. The return rate is 0.8%.
- When does demand for ally pin peak?
- Demand peaks in Feb–Jun; the busiest month runs 8.2× the quietest.
- What does it cost to enter the ally pin niche?
- Listings span $4.87–$16.85; the average listing price is $8.41 (sweet spot $15–$100). The average incumbent carries 59 reviews — the moat a new listing must climb.