Is All White Shoes profitable to sell on Amazon United States?

Flapen scores All White Shoes 48 out of 100 on Amazon United States, a Fail. Shoppers spend $260K a year across 295 tracked products. 15 of the 85 products launched in the last year cleared the first-year sales bar. Search demand grew +22.2% in the last 90 days.

How competitive is the All White Shoes niche on Amazon United States?

41 brands and 178 sellers compete in All White Shoes on Amazon United States. The top 5 All White Shoes products take 11% of clicks, and the top 5 brands take 86%.

What do buyers complain about in All White Shoes?

All White Shoes buyers on Amazon United States complain most about Size-Overall, Comfort-Overall, and Pain Relief-Overall. An estimated 10.0% of orders come back, which is high.

When does demand for All White Shoes peak?

Search demand for All White Shoes on Amazon United States peaks in Apr–May–Jun–Jul, and the busiest month runs 6.0× the quietest.

What does it cost to enter the All White Shoes niche?

All White Shoes sells for $55.29 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $16.26 to $144.46. The average product has 6,534 reviews, the count a new listing must catch up to.

All White Shoes

Fail

Buyers convert on only 0.2% of searches, so All White Shoes is a Fail.

Filters High Returns High Price

Flapen Score: 48
48 / 100Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size: $260K/yr2.1M searches / yr
90-day growth: +22.2%search demand this quarter
Competition: 11%top-5 click share · 41 brands · 178 sellers

Flapen Score

All White Shoes against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, All White Shoes is stronger. Inside it, weaker.

48Fail

This niche Category average

See the method

Market

The All White Shoes market on Amazon at a glance

Shoppers on Amazon United States searched for All White Shoes 2.1M times last year and spent an estimated $260K. The top 5 brands take 86% of clicks. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $260K a year.

Searches, last 12 months: 2.1M
Growth, 90 days vs prior 90: +22.2%
Conversion, latest week: 0.2%
Market size, estimated: $260Ka year
Peak month: June6.0× the quietest month
Top search term: skechers arch fit women499K searches a year

02 · Price

A sale here is worth $55.29.

Listings sell for $55.29 on average, from $16.26 to $144.46. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $55.29 that is $0 to $6K a year per listing.

Average price: $55.29inside the $15 to $100 sweet spot
Price range: $16.26–$144.46
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: $0–$6K
Returns: 10.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #393 within Athletic. It carries 6,534 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings: 79%
Prime listings: 93%
Out of stock, average day: 1.4%
Average rank: #393in Athletic
Average rating: 4.42 starsAmazon United States average 4.42 stars
Average reviews: 6,534per listing
Listings tracked: 295

04 · Newcomers

15 of last year's 85 launches cleared the first-year sales bar.

85 products launched here in the last 12 months. 15 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months: 85
Successful launches: 15Amazon's first-year sales bar
Average brand age: 41 months

Products

Top All White Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

41 rising

Sellers

178

Top-5 brand share

86%

Top 20: 96%

Top-5 click share

11%

Top 20: 26%

Open market

26%

Brand 162%
Brand 23%
Brand 33%
Brand 43%
Brand 52%
Brand 61%

Demand

All White Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 6.0×

Search terms

Top All White Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

skechers arch fit women499K/yr +29.3%0.1% conv.
skechers max cushioning women423K/yr -6.4%0.1% conv.
skechers arch fit211K/yr +16.8%0.1% conv.
skechers cozy fit slip in women105K/yr -0.1%0.1% conv.
white skechers for women85K/yr +18.4%0.2% conv.
skechers slip-ins womens for walking60K/yr +13.3%0.1% conv.
skechers running shoes for women40K/yr +267.4%0.1% conv.
black skechers for women126K/yr -20.6%0.1% conv.
skechers glide step slip in women98K/yr +3.9%0.1% conv.
white skechers slip ons for women37K/yr +130.5%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about All White Shoes

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Comfort-Overall”

23%of negative reviews mention “Size-Overall”

10.0%of orders come back

“Shoes run large”

A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

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FAQ

Common All White Shoes questions

Answered from the same tracked data.

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