Is alien mask profitable to sell on Amazon United States?

The niche generates $103K/yr across 51 tracked products. 0 of 12 products launched in the last 360 days are still selling. 90-day search growth is +45.4%. Flapen's verdict: Worth a look (63/100).

How competitive is the alien mask niche?

38 brands and 75 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 37% of demand.

What do buyers complain about in alien mask?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 4.9%.

When does demand for alien mask peak?

Demand peaks in Sep–Oct; the busiest month runs 13.7× the quietest.

What does it cost to enter the alien mask niche?

Listings span $6.90–$58.52; the average listing price is $18.62 (sweet spot $15–$100). The average incumbent carries 172 reviews — the moat a new listing must climb.

alien mask

Worth a look

Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Brand share

Incredible37%

top-5 brand share — no brand owns this niche

Review moat

Great172.49

avg incumbent reviews — the moat a new listing must climb

Competition

Great30%

top-5 click share — an open shelf

Avg price

Great$18.62

avg listing price — sweet spot $15–$100

Price range

Great$6.90–$58.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+45.4%

90-day search growth — must beat 0% to launch

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Market size

Okay$103K

$103K/yr · 386K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon United States niche tracking, alien mask is a $103K/yr Amazon United States market (386K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 63/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

alien mask market data

Units sold / yr: 8K–10K; avg 100–250/product
Revenue / yr: $149K–$186K; units × avg price
Conversion rate: 1.4%
Avg BSR: #1,156
Page quality: 0%
Prime: 88%
Sponsored: 75%
Out of stock: 20.6%
Avg brand age: 41 months
Avg seller age: 172 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

38 flat

Sellers

Top-5 brand share

37%

Top 20: 85%

Top-5 click share

30%

Top 20: 73%

Open market

59%

AQKILO10%
PartyHop9%
Vmonke7%
Ghoulish Productions6%
Tanganan5%
Ramede4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.4% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 13.7×

Open Trend

Top alien mask search terms

alien mask241K/yr +47.6%1.8% conv.
alien masks for adults49K/yr +58.7%2.7% conv.
alien head15K/yr +63.2%0.7% conv.
realistic alien mask11K/yr +37.8%0.7% conv.
alien masks10K/yr +9.7%3.2% conv.
green alien mask8K/yr +67.8%1.7% conv.
alien mask kids9K/yr +16.8%2.8% conv.
alien face mask5K/yr +48.5%1.8% conv.
mascara de alien4K/yr +49.3%1.1% conv.
realistic alien costume6K/yr +23.8%0.5% conv.

All search terms

Top alien mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PartyHop Green Alien Head Mask Cool Latex Costume Mask for Party Halloween Dressing Up

PartyHop$14.934.1★533 rev

Vmonke Realistic Alien Face Masks Extraterrestrial Encounter Prank Masks Fun Halloween Cosplay

Vmonke$13.254.0★228 rev

AQKILO Area 51 Alien Mask for Adults Natural Latex Sci-Fi Horror Full Head Mask for Halloween Cosplay and Costume Parties

AQKILO$12.024.0★195 rev

Ghoulish Productions Area 51 Alien Latex Mask Realistic Grey Alien Mask for Adults Scary Halloween Costume Mask One Size

Ghoulish Productions$37.384.2★541 rev

SANZHIGUO Alien Mask Latex Full Head Masks Adult Halloween Cosplay Costume Party Prop

SANZHIGUO$13.964.0★144 rev

Newest

by launch date

Alien Mask Latex Full Head Halloween Mask Realistic UFO Horror Mask for Cosplay Costume Party Decoration Props(02 White)

Generic$27.000 rev

5mo ago

PARTYGEARS Alien Mask Realistic Alien Full Head Latex Mask for Halloween Cosplay Costume Party

PARTYGEARS$16.889 rev

7mo ago

LOTIKS Realistic Alien Mask Latex Full Head Big Eyes Masks Costume for Adult Teens Halloween Cosplay Party Props Scary Party Decoration Novelty Headwear Outfit

LOTIKS$17.2118 rev

10mo ago

Harseyleam Alien Mask Latex Horror UFO Full Head Dress Up Mask for Adults Halloween Headdress Party Props - Light Brown

Harseyleam$17.0912 rev

1y ago

BHNACIER 12 PCS Paper Green Alien Eye Masks Alien Masks Party Favors UFO Theme Costumes Party Supplies UFO Eyemask Cosplay Outer Space Saucer Man Aliens Birthday Partys Favors

BHNACIER$9.475 rev

1y ago

What buyers say about alien mask

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience17%

“Fun gift idea”

Quality-Overall13%

“Beautifully Made”

Value For Money11%

“Great value”

Size-Overall9%

“It fits most people”

Advertised Vs Actual Product7%

“Works great, just as advertised”

Gifting Purpose6%

“Fun gift”

Brightness/Shine/Glow5%

“the lighting is really bright for everyone to see”

Comfort-Overall3%

“Surprisingly Comfortable”

Design-Overall3%

“Great Mask Design”

Shape/Style3%

“These are definitely just for style”

What buyers complain about

Size-Overall17%

“Doesn't fit everyone”

Quality-Overall13%

“Very cheaply made not satisfied”

Smell9%

“Smell bad”

Durability7%

“it's broken already”

Comfort-Overall6%

“Not very comfortable”

Charging4%

“charging problem”

Heating3%

“Got a little hot”

Ease Of Use3%

“hard to see”

Color2%

“much darker than advertised”

Wrinkles2%

“Arrived with an awkward permanent crease across the face”

Top return reasons

Size-Overall47%

Advertised Vs Actual Product10%

Functionality-Overall5%

Quality-Overall5%

Comfort-Overall4%

Smell4%