Is alice in wonderland earrings profitable to sell on Amazon United States?

The niche generates $19K/yr across 37 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.0%. Flapen's verdict: Skip it (38/100).

How competitive is the alice in wonderland earrings niche?

29 brands and 45 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 56% of demand.

What do buyers complain about in alice in wonderland earrings?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 5.8% — above our launch gate.

What does it cost to enter the alice in wonderland earrings niche?

Listings span $5.02–$19.70; the average listing price is $10.31 (sweet spot $15–$100). The average incumbent carries 901 reviews — the moat a new listing must climb.

alice in wonderland earrings

Skip it

A small market ($19K/yr) — this niche doesn't clear our bar today.

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Review moat

Good901.19

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay$10.31

avg listing price — sweet spot $15–$100

Price range

Okay$5.02–$19.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Growth

Bad-19.0%

90-day search growth — must beat 0% to launch

Market size

Bad$19K

$19K/yr · 95K searches

Signals Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, alice in wonderland earrings is a $19K/yr Amazon United States market (95K searches/yr). The top 5 brands hold 56% of demand. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

alice in wonderland earrings market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $21K–$26K; units × avg price
Conversion rate: 1.9%
Avg BSR: #13,422
Page quality: 0%
Prime: 97%
Sponsored: 62%
Out of stock: 6.0%
Avg brand age: 43 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 falling

Sellers

Top-5 brand share

56%

Top 20: 89%

Top-5 click share

45%

Top 20: 79%

Open market

41%

Frodete26%
Purple Myrtle10%
Disney9%
Harry and Henry7%
AVGUE3%
UGOVIANE3%

Demand

Weekly Amazon search volume, last 31 weeks — -19.0% search growth over the last 90 days.

Open Trend

Top alice in wonderland earrings search terms

alice in wonderland earrings44K/yr -22.0%2.1% conv.
alice in wonderland necklace22K/yr -13.6%0.6% conv.
alice in wonderland costume accessories20K/yr -15.8%0.5% conv.
alice in wonderland hair accessories5K/yr -13.4%0.2% conv.
alice in wonderland accessories costume4K/yr -70.1%0.0% conv.

All search terms

Top alice in wonderland earrings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Queen of Hearts Asymmetric Rabbit Hat Poker Dangle Earrings Red Heart Costume Accessories for Women Rave Outfit Dress Corset Skirt Jewelry

Frodete$8.654.3★40 rev

Disney Womens Alice in Wonderland 5 Pack No Show Socks

Disney$9.224.8★2,118 rev

Harry and Henry Queen of Hearts Costume Women Black Choker Necklace Queen of Hearts Crown Earrings Necklace Set Cosplay Accessories Halloween Jewelry

Harry and Henry$8.144.2★15 rev

Queen of Hearts Asymmetric Rabbit Hat Poker Dangle Earrings Red Heart Costume Accessories for Women Rave Outfit Dress Corset Skirt Jewelry

Frodete$5.914.3★40 rev

Fun Pair of Drink Me Glitter Drop and Dangle Earrings for Alice in Wonderland Costumes Mad Hatter Costumes and More. Fun Pair of Drink Me Mini Bottle Fan Inspired Earrings for Queen of Hearts Costumes and More.

Purple Myrtle$8.784.7★62 rev

Newest

by launch date

Clofiak 1Pair Queen of Hearts Earrings Asymmetric Red Heart Queen Poker Earring Poker Clock Dangle Earrings Red Tassel Earrings Costume Accessories for Women

Clofiak$5.0216 rev

10mo ago

Cute Alice in Wonderland Mismatch Style EarringsAlice in Wonderland Earrings for Women White Rabbit Earrings Pearl Tassel Drop Dangle Earrings Mad Hatter Tea Party Jewelry Cosplay Accessories (style B)

UGOVIANE$8.954 rev

10mo ago

AVGUE Necklace for Alice Wonderland Costume - Drink Me Necklace Merch Costume Jewelry Accessories for Alice Cosplay - Women Men Halloween Party Decoration Birthday Gift Stuff (0501)

AVGUE$13.6616 rev

11mo ago

AVGUE Earrings for Alice Wonderland Costume - Enamel Earrings Merch Costume Jewelry Accessories for Alice Cosplay - Women Men Halloween Party Decoration Birthday Gift Stuff (1002)

AVGUE$9.808 rev

1y ago

Vintage Tea Cup and Kettle Dangle Earrings Cute Teapot Teacup Post Earrings Jewelry for Women

Yocoyee$5.6533 rev

1y ago

What buyers say about alice in wonderland earrings

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Good quality used for a game show”

Size-Overall11%

“Fit great”

Advertised Vs Actual Product10%

“As described”

Color9%

“I absolutely LOVE the color”

Value For Money7%

“Value for price”

Gifting Purpose5%

“Was a gift they laughed and smiled”

Comfort-Overall3%

“They were comfortable”

Soft Feel3%

“Shes petite and gentle natured”

Brightness/Shine/Glow2%

“The picture makes it look shiny”

Chain/Key Quality2%

“Love this necklace for my queen of hearts bound”

What buyers complain about

Size-Overall20%

“Were super long”

Quality-Overall13%

“not made the best”

Durability10%

“Broke easily”

Chain/Key Quality9%

“chain to easy to break”

Product Condition7%

“Came used”

Arm Fit6%

“Have big arms”

Value For Money6%

“Looks expensive”

Weight Heavy4%

“kinda heavy”

Advertised Vs Actual Product4%

“Not quite as described”

Shape/Style2%

“my issues were that the finger tip shapes all looked like they were stitched differently”

Top return reasons

Size-Overall35%

Length12%

Color8%

Arm Fit5%

Material Quality5%

Quality-Overall4%

Advertised Vs Actual Product3%

Brightness/Shine/Glow3%

Product Condition3%