alice in wonderland costume girls
Skip itHigh returns (15.1%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.49avg listing price — sweet spot $15–$100
Price range
Great$12.75–$48.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Review moat
Good613.04avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$19K$19K/yr · 105K searches
Returns
Bad15.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, alice in wonderland costume girls is a $19K/yr Amazon United States market (105K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 42/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
alice in wonderland costume girls market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $21K–$28K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #2,630
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 18.8%
- Avg brand age
- 47 months
- Avg seller age
- 190 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
45
Top-5 brand share
48%
Top 20: 91%
Top-5 click share
35%
Top 20: 67%
Open market
45%
- Irtysh13%
- ReliBeauty12%
- Belle Poque10%
- qnprt8%
- Aoiviss7%
- ALIREVERIE6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -22.7% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 49.2×
Top alice in wonderland costume girls search terms
- alice in wonderland costume kids41K/yr
- alice dress11K/yr
- alice in wonderland costume girls34K/yr
- alice and wonderland dress4K/yr
- kids alice in wonderland costume6K/yr
- girls alice in wonderland costume7K/yr
- alice in wonderland dress for girls925/yr
Top alice in wonderland costume girls products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Irtysh Girl Blue Dress White Apron Halloween Cosplay Costume With Bow Hair Band Stockings Set(120)
Irtysh$23.984.7★469 rev
qnprt Halloween Costumes for Kids 2025 Princess Costume Girls Bulue Dress 9
qnprt$17.224.8★120 rev
Belle Poque Light Blue Vintage 1950s Cocktail Party Wedding Guest Dress 2026 Spring Summer Square Neck Midi Dress S
Belle Poque$37.494.2★580 rev
Milreason 1950s Dresses for Women Vintage Goth Swing Cocktail Dress with Pockets and Chiffon Shawl Light Blue Vintage Dress for Women
Milreason$37.314.4★1,040 rev
Girls Blue White Halloween Dress Aliec with Puff Sleeves Lace Hem Matching Headband and White Socks 3-Piece Set 10 Years
BesserBay$18.574.5★21 rev
Newest
by launch dateqnprt Halloween Costumes for Kids 2025 Princess Costume Girls Bulue Dress 9
qnprt$17.22120 rev
ALIREVERIE Women Halloween Alice Adult Princess Dresses Maid Apron Ruffle Cosplay Costume with Headband XS Blue
ALIREVERIE$44.6717 rev
Girls Blue White Halloween Dress Aliec with Puff Sleeves Lace Hem Matching Headband and White Socks 3-Piece Set 10 Years
BesserBay$18.5721 rev
Scarlet Darkness Women Goth Steampunk Pirate Corset Midi Dress Green Black Stripe XXL
Scarlet Darkness$40.80292 rev
Aoiviss Girls Blue Dress Princess Fancy Dress Up for Halloween Cosplay with White Apron Bow HairBand Bag Socks Set
Aoiviss$24.6963 rev
Trending
90-day click momentumALIREVERIE Women Halloween Alice Adult Princess Dresses Maid Apron Ruffle Cosplay Costume with Headband XS Blue
ALIREVERIE$44.674.9★
Aoiviss Girls Blue Dress Princess Fancy Dress Up for Halloween Cosplay with White Apron Bow HairBand Bag Socks Set
Aoiviss$24.744.4★
Milreason 1950s Dresses for Women Vintage Goth Swing Cocktail Dress with Pockets and Chiffon Shawl Light Blue Vintage Dress for Women
Milreason$37.314.4★
Belle Poque Light Blue Midi Dress for Women 2026 Summer Retro Sleeveless Flowy Sundresses Retro Tea Party Dresses Medium
Belle Poque$35.974.4★
Disney Alice in Wonderland Little Kids Boy or Girl Costume Allover Print Jersey Zip-Up Jumpsuit Cheshire Cat Pink 7-8
Disney$27.184.4★
What buyers say about alice in wonderland costume girls
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as advertised”
“Actually nice quality for a costume apron”
“It's the perfect color and great quality”
“WAY better than I thought I was gonna get”
“This was a surprisingly lovely costume for the price”
“It very classy”
“Comfortable”
“so easy to style up or down”
“Washed it afterwards and it held up”
“will definitely last long then your kid will be that size”
What buyers complain about
“I didnt like the fit for me”
“this looks like it was used”
“size up if you are not an hourglass shape”
“know the material quality is poor, very thing and not durable”
“the zipper broke pretty quickly”
“The apron did wrinkle a bit”
“might be a bit fragile”
“The waistband was unevenly sewn”
“Not worth the money”
“Just a tad bit tight getting in to it from the bust”
Top return reasons
Common questions
- Is alice in wonderland costume girls profitable to sell on Amazon United States?
- The niche generates $19K/yr across 50 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the alice in wonderland costume girls niche?
- 29 brands and 45 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in alice in wonderland costume girls?
- Top complaints mined from reviews: Size-Overall, Product Condition, Shape/Style. The return rate is 15.1% — above our launch gate.
- When does demand for alice in wonderland costume girls peak?
- Demand peaks in Sep–Oct; the busiest month runs 49.2× the quietest.
- What does it cost to enter the alice in wonderland costume girls niche?
- Listings span $12.75–$48.25; the average listing price is $28.49 (sweet spot $15–$100). The average incumbent carries 613 reviews — the moat a new listing must climb.