alice and olivia
Skip itHigh returns (15.3%) — this niche doesn't clear our bar today.
Review moat
Incredible48.63avg incumbent reviews — the moat a new listing must climb
Competition
Incredible19%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Market size
Okay$135K$135K/yr · 329K searches
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Avg price
Bad$340.79avg listing price — sweet spot $15–$100
Price range
Bad$16.32–$793.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Returns
Bad15.3%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, alice and olivia is a $135K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 39/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
alice and olivia market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $170K–$256K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #44,552
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 97%
- Out of stock
- 48.7%
- Avg brand age
- -61 months
- Avg seller age
- 166 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
14 falling
Sellers
13
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
19%
Top 20: 43%
Open market
3%
- alice + olivia91%
- ALC2%
- Cinq à Sept1%
- QVP PQ1%
- Generation Love1%
- Retrofete1%
- Open — no brand owns it (8 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top alice and olivia search terms
- alice and olivia200K/yr
- alice and olivia dress75K/yr
- alice olivia12K/yr
- alice and olivia tops9K/yr
- alice + olivia11K/yr
- alice and olivia clothing9K/yr
- alice and olivia dresses women7K/yr
- alice olivia dress6K/yr
Top alice and olivia products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
alice + olivia Womens Cora Short Sleeve Tiered Mini Shirt Dress Fresh Air Carolina Blue S
alice + olivia$424.523.5★3 rev
alice + olivia Womens Darcey Metallic Tank Black S
alice + olivia$135.030.0★0 rev
alice + olivia Womens Cora Tiered Mini Shirt Dress Twisting Vines Off White S
alice + olivia$458.890.0★0 rev
alice + olivia Womens Irene Mini Dress Solar Strength Black 0
alice + olivia$334.270.0★0 rev
alice + olivia Womens Wynell Fitted Mini Dress Pure Paradise 12
alice + olivia$292.970.0★0 rev
Newest
by launch date
alice + olivia Womens Wynell Fitted Mini Dress Summer Poppy 6
alice + olivia$294.840 rev
alice + olivia Womens Lucy Mini Shirt Dress Sunset Grove English Rose 6
alice + olivia$492.740 rev
alice + olivia Womens Lucy Mini Shirt Dress Sunset Grove English Rose 0
alice + olivia$494.490 rev
alice + olivia Womens Loryn Shirt Dress English Rose 6
alice + olivia$475.420 rev
alice + olivia Womens Julia Mini Dress Garden Gossip Off White 8
alice + olivia$265.150 rev
Trending
90-day click momentum
alice + olivia Womens Estrella Draped Flare Mini Dress Chili Pepper 2
alice + olivia$384.620.0★
alice + olivia Womens Julia Mini Dress Garden Gossip Off White 8
alice + olivia$265.150.0★
alice + olivia Womens Loryn Shirt Dress English Rose 6
alice + olivia$475.420.0★
alice + olivia Womens Lucy Halter Mini Shirt Dress Antique Scroll 14
alice + olivia$464.300.0★
alice + olivia Womens Wynell Fitted Mini Dress Pure Paradise 12
alice + olivia$292.970.0★
What buyers say about alice and olivia
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“Fits perfectly”
“I absolutely love its softness”
“I have bought every color”
“Nicely made and beautiful unique blouse”
“Love the style”
“air dried with no wrinkles though I steam most clothes”
“Perfect for spring/ summer color”
“and affordable”
“Big clasps on the back so easy to hook and unhook and just extremely comfortable at all times”
What buyers complain about
“Too expensive to return so I threw it away”
“But runs very very small”
“Felt cheap and itchy / scratchy”
“I didnt like the material”
“This bra is not comfortable at all”
“Stretches out of shape”
“This shirt I received was very wrinkly”
“Does not prevent show through”
“Padding really thin”
“that's not what the picture displays”
Top return reasons
Common questions
- Is alice and olivia profitable to sell on Amazon United States?
- The niche generates $135K/yr across 136 tracked products. 0 of 118 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (39/100).
- How competitive is the alice and olivia niche?
- 14 brands and 13 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in alice and olivia?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 15.3% — above our launch gate.
- When does demand for alice and olivia peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the alice and olivia niche?
- Listings span $16.32–$793.38; the average listing price is $340.79 (sweet spot $15–$100). The average incumbent carries 49 reviews — the moat a new listing must climb.