Alice and Olivia

Shoppers searched for this 329K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $135K a year.

Searches, last 12 months

329K

Growth, 90 days vs prior 90

+0.2%

Conversion, latest week

0.1%

Market size, estimated

$135Ka year

Peak month

December1.2× the quietest month

Top search term

alice and olivia200K searches a year

Listings sell for $340.79 on average, from $16.32 to $793.38. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $340.79 that is $0 to $34K a year per listing.

Average price

$340.79above the $15 to $100 sweet spot

Price range

$16.32–$793.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$34K

Returns

15.3%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 48.7% of listings are out of stock. The average listing ranks #44,552 within Dresses. It carries 49 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

99%

Out of stock, average day

48.7%

Average rank

#44,552in Dresses

Average rating

4.07 starsAmazon United States average 4.42 stars

Average reviews

49per listing

Listings tracked

136

118 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -61 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

118

Successful launches

0Amazon's first-year sales bar

Average brand age

-61 months