- Flapen Score
- 35 / 100Ranks 14,546 of 16,930 Clothing, Shoes & Jewelry niches · −10 vs the category median of 4535
- Market size
- $104K/yr231K searches / yr
- 90-day growth
- +9.9%search demand this quarter
- Competition
- 86%top-5 click share · 7 brands · 55 sellers
Flapen Score
Alf against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Alf is stronger. Inside it, weaker.
Market
The Alf market on Amazon at a glance
Shoppers on Amazon United States searched for Alf 231K times last year and spent an estimated $104K. The top 5 brands take 96% of clicks. Demand peaks in Jul–Aug. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $104K a year.
- Searches, last 12 months
- 231K
- Growth, 90 days vs prior 90
- +9.9%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $104Ka year
- Peak month
- August2.7× the quietest month
- Top search term
- alf193K searches a year
02 · Price
A sale here is worth $44.67.
Listings sell for $44.67 on average, from $8.59 to $238.49. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $44.67 that is $0 to $4K a year per listing.
- Average price
- $44.67inside the $15 to $100 sweet spot
- Price range
- $8.59–$238.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$4K
- Returns
- 1.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
30% of listings pay for placement with sponsored ads. 40% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #50,856 within Skullies & Beanies. It carries 699 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 30%
- Prime listings
- 40%
- Out of stock, average day
- 5.3%
- Average rank
- #50,856in Skullies & Beanies
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 699per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 50 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 50 months
Products
Top Alf products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Alf Plush Slippers for Adults S/M Brown
- Price
- $21.07
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 2y ago

Alf Pom Pom Winter Hat | Cozy Winter Gear for Adults Standard
- Price
- $8.59
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 3y ago

Kidrobot ALF 8 Inch Phunny Plush
- Price
- $23.40
- Rating
- 4.8/5
- Reviews
- 191
- Age
- 3y ago

Better Than Pants Alf T-Shirt Brown
- Price
- $15.88
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 8y ago

NECA - Alf - 7 Scale Action Figure
- Price
- $38.15
- Rating
- 4.8/5
- Reviews
- 489
- Age
- 4y ago
Trending
estimated 90-day click momentum
Alf Plush Slippers for Adults S/M Brown
- Price
- $21.07
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 2y ago

Jared Swart Artwork & Apparel Alf T-Shirt I Want to Believe Black
- Price
- $23.35
- Rating
- 4.8/5
- Reviews
- 12
- Age
- 5y ago

Better Than Pants Alf T-Shirt Brown
- Price
- $15.88
- Rating
- 4.6/5
- Reviews
- 142
- Age
- 8y ago

Alf Pom Pom Winter Hat | Cozy Winter Gear for Adults Standard
- Price
- $8.59
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 3y ago

Kidrobot ALF 16 Inch HugMe Shake Action Vibrating Plush
- Price
- $38.68
- Rating
- 4.9/5
- Reviews
- 55
- Age
- 4y ago
Newest
by launch date
Alf Plush Slippers for Adults S/M Brown
- Price
- $21.07
- Rating
- 4.2/5
- Reviews
- 27
- Age
- 2y ago

Alf Pom Pom Winter Hat | Cozy Winter Gear for Adults Standard
- Price
- $8.59
- Rating
- 4.5/5
- Reviews
- 36
- Age
- 3y ago

Kidrobot ALF 8 Inch Phunny Plush
- Price
- $23.40
- Rating
- 4.8/5
- Reviews
- 191
- Age
- 3y ago

NECA Alf 6 Toony Classic Figure - Alf Saxophone
- Price
- $18.25
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 3y ago

NECA - Alf - 7 Scale Action Figure
- Price
- $38.15
- Rating
- 4.8/5
- Reviews
- 489
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
55
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
2%
- Fun Costumes59%
- Kidrobot21%
- NECA7%
- Better Than Pants6%
- Alien Productions4%
- Chia2%
- Open — no brand owns it (1 brand, 2%)
Demand
Alf search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.7×
Search terms
Top Alf search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- alf193K/yr
- alf doll13K/yr
- alf stuffed animal11K/yr
- alf plush7K/yr
- alf toy5K/yr
- alf puppet2K/yr
Reviews and returns
What reviews say buyers love and hate about Alf
We read the reviews and the return reasons for every product selling here.
“Cheaply made”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
13 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Alf questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









