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Alex Evenings Tops

Fail

An estimated 25.9% of orders come back, so Alex Evenings Tops is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$21K/yr287K searches / yr
90-day growth
-2.3%search demand this quarter
Competition
13%top-5 click share · 35 brands · 72 sellers

Flapen Score

Alex Evenings Tops against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Alex Evenings Tops is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alex Evenings Tops market on Amazon at a glance

Shoppers on Amazon United States searched for Alex Evenings Tops 287K times last year and spent an estimated $21K. The top 5 brands take 87% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 287K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
287K
Growth, 90 days vs prior 90
-2.3%
Conversion, latest week
0.1%
Market size, estimated
$21Ka year
Top search term
alex evenings tops88K searches a year

02 · Price

A sale here is worth $90.39.

Listings sell for $90.39 on average, from $14.19 to $901.15. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $90.39 that is $0 to $9K a year per listing.

Average price
$90.39inside the $15 to $100 sweet spot
Price range
$14.19–$901.15
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
25.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #27,447 within Dresses. It carries 773 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
96%
Out of stock, average day
4.3%
Average rank
#27,447in Dresses
Average rating
4.18 starsAmazon United States average 4.42 stars
Average reviews
773per listing
Listings tracked
215

04 · Newcomers

2 of last year's 51 launches cleared the first-year sales bar.

51 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
51
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top Alex Evenings Tops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

35 rising

Sellers

72

Top-5 brand share

87%

Top 20: 96%

Top-5 click share

13%

Top 20: 37%

Open market

13%

  • Brand 170%
  • Brand 25%
  • Brand 34%
  • Brand 44%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (29 brands, 13%)

Search terms

Top Alex Evenings Tops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • alex evenings tops88K/yr
  • alex evenings plus size13K/yr
  • alex evenings petite17K/yr
  • discontinued alex evenings dresses20K/yr
  • alex evenings dresses for women14K/yr
  • alex evenings plus size dresses23K/yr
  • ignite evenings dresses11K/yr
  • alex evenings dresses outlet11K/yr
  • alex evenings gowns9K/yr
  • alex evenings dress9K/yr

Reviews and returns

What reviews say buyers love and hate about Alex Evenings Tops

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Size-Overall”
23%of negative reviews mention “Size-Overall”
25.9%of orders come back
“Fit weird”
A buyer, on “Size-Overall”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Alex Evenings Tops questions

Answered from the same tracked data.