alas
Skip itWeak search conversion (1.0%) — this niche doesn't clear our bar today.
Avg price
Great$18.22avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$7.96–$34.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good674.15avg incumbent reviews — the moat a new listing must climb
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$111K$111K/yr · 609K searches
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Returns
Bad7.9%return rate — above 5% kills the launch gate
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, alas is a $111K/yr Amazon United States market (609K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
alas market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $146K–$182K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #427
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 4.2%
- Avg brand age
- 44 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
31
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
23%
- Lauthen.S52%
- XIAXAIXU7%
- CRTEPST5%
- whitefeather5%
- Yieeonc4%
- Loieryk3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 6.3×
Top alas search terms
- alas188K/yr
- wings costume180K/yr
- costume wings59K/yr
- boneless wings25K/yr
- adult wings28K/yr
- wings for women7K/yr
- costume wings adult13K/yr
- wings adult24K/yr
- wings costume adult28K/yr
- wings for adults10K/yr
Top alas products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Lauthen.S Belly Dance Isis Wings with Sticks Women Angel Wings Halloween Costume Carnival Cape Outfit Black
Lauthen.S$19.864.6★107 rev
Lauthen.S Belly Dance Isis Wings with Sticks Women Gold Angel Wings Halloween Costume Carnival Cape Outfit
Lauthen.S$19.744.6★107 rev
Angel Wings and Halo Headband for Women Adults - White Chiffon Fairy Wings Elegant Costume Accessories for Halloween Christmas Party Cosplay
CRTEPST$34.884.2★64 rev
Kids Girls Feather Fairy Wings Princess Stage Show Halloween Costume Angel Wings with Crown and Wand Party Dress Up (Blue 65 * 35cm)
XIAXAIXU$17.773.8★107 rev
Yieeonc Angel Wings and Halo Adult White Feather Angel Wings Costume Women Halloween Cosplay Party Costumes
Yieeonc$15.934.2★415 rev
Newest
by launch date
Fairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green
XOVXOX$19.9638 rev
U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)
U-Goforst$15.42778 rev
MehelloFeather Angel Wings Black 1.8Ft Fairy Wings Costume Accessories for Photo Booth Props Womens Angel Cosplay Princess Stage Show
MehelloFeather$28.2468 rev
Angel Wings and Halo Headband for Women Adults - White Chiffon Fairy Wings Elegant Costume Accessories for Halloween Christmas Party Cosplay
CRTEPST$34.8864 rev
PullCrease Dragonfly Wings for Adults Halloween Fairy Dragonfly Wings Costume Large Cosplay Dress up Festive Party Favor(Gold Dazzling Color)
PullCrease$16.54158 rev
Trending
90-day click momentumFairy Wings for Adults Fairy Costume Set with Elf Ears and Fairy Flower Arm Wrap for Party Cosplay 27x29.5 Green
XOVXOX$19.964.5★
U-Goforst Fairy Wings for Adult Fairy Costume for Women Butterfly Wings for Women Halloween Costume Cosplay Dress Up (Blue)
U-Goforst$15.424.5★
Lauthen.S Belly Dance Isis Wings with Sticks Women Angel Wings Halloween Costume Carnival Cape Outfit Black
Lauthen.S$19.864.6★
Kids Girls Feather Fairy Wings Princess Stage Show Halloween Costume Angel Wings with Crown and Wand Party Dress Up (Purple 65 * 35cm)
XIAXAIXU$17.393.8★
RENEMEGO Pink Fairy Wings for Adult - Butterfly Wings for Women Mother Nature Costume Woodland Elf Wings with Pink Flowers Leaves and Vines for Renaissance Renfaire Fantasy Fairy Costume Cosplay
RENEMEGO$21.854.4★
What buyers say about alas
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and came in quickly”
“The right size”
“Worth the price”
“The color is bright”
“quick and easy”
“Made with good flowy material”
“As comfortable as could be expected”
“These worked out better than expected”
“They were durable enough for my 4 year old to run around with them on vacation”
“The details are beautiful”
What buyers complain about
“It will break immediately”
“Definitely poor quality wand”
“Not a size for all”
“The pictures are very deceiving”
“just wish the straps were a bit bigger”
“They were a different color than what I thought I was getting”
“Bit flimsy, color and glitter only on one side, will work for what I need”
“The material is cardboard”
“The issue for me was that they felt a bit thin”
“The elastic is a bit tight when I have them on”
Top return reasons
Common questions
- Is alas profitable to sell on Amazon United States?
- The niche generates $111K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the alas niche?
- 17 brands and 31 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in alas?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 7.9% — above our launch gate.
- When does demand for alas peak?
- Demand peaks in Oct–Nov; the busiest month runs 6.3× the quietest.
- What does it cost to enter the alas niche?
- Listings span $7.96–$34.88; the average listing price is $18.22 (sweet spot $15–$100). The average incumbent carries 674 reviews — the moat a new listing must climb.