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Alan Hangover Costume

Fail

Demand is soft, at -7.8% this quarter, so Alan Hangover Costume is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$125K/yr207K searches / yr
90-day growth
-7.8%search demand this quarter
Competition
44%top-5 click share · 14 brands · 13 sellers

Flapen Score

Alan Hangover Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Alan Hangover Costume is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Alan Hangover Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Alan Hangover Costume 207K times last year and spent an estimated $125K. The top 5 brands take 76% of clicks. Demand peaks in Oct–Nov. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
-7.8%
Conversion, latest week
2.0%
Market size, estimated
$125Ka year
Peak month
October63.4× the quietest month
Top search term
hangover costume43K searches a year

02 · Price

A sale here is worth $30.71.

Listings sell for $30.71 on average, from $7.71 to $68.27. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $30.71 that is $3K to $8K a year per listing.

Average price
$30.71inside the $15 to $100 sweet spot
Price range
$7.71–$68.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$3K–$8K
Returns
6.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 38.2% of listings are out of stock. The average listing ranks #28,938 within Accessories. It carries 306 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
50%
Out of stock, average day
38.2%
Average rank
#28,938in Accessories
Average rating
4.27 starsAmazon United States average 4.42 stars
Average reviews
306per listing
Listings tracked
32

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Alan Hangover Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 rising

Sellers

13

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

44%

Top 20: 89%

Open market

16%

  • Brand 127%
  • Brand 221%
  • Brand 314%
  • Brand 48%
  • Brand 57%
  • Brand 67%
  • Open — no brand owns it (8 brands, 16%)

Demand

Alan Hangover Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 63.4×

Search terms

Top Alan Hangover Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hangover costume43K/yr
  • alan hangover costume49K/yr
  • the hangover costume24K/yr
  • alan from hangover costume11K/yr
  • hangover alan costume5K/yr
  • alan hangover3K/yr
  • hangover costume alan with baby13K/yr
  • allen costume3K/yr
  • alan costume hangover7K/yr
  • alan from the hangover costume3K/yr

Reviews and returns

What reviews say buyers love and hate about Alan Hangover Costume

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
43%of negative reviews mention “Size-Overall”
6.0%of orders come back
“Too small”
A buyer, on “Size-Overall”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Alan Hangover Costume questions

Answered from the same tracked data.