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Airtag Wallet

Maybe

Shoppers spend an estimated $2.3M a year here. But demand is soft, at -10.0% this quarter, so Airtag Wallet is a Maybe.

Flapen Score
55
55 / 100Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$2.3M/yr2.3M searches / yr
90-day growth
-10.0%search demand this quarter
Competition
52%top-5 click share · 16 brands · 22 sellers

Flapen Score

Airtag Wallet against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Airtag Wallet is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Airtag Wallet market on Amazon at a glance

Shoppers on Amazon United States searched for Airtag Wallet 2.3M times last year and spent an estimated $2.3M. The top 5 brands take 67% of clicks. Demand peaks in Dec. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.3M a year.

Searches, last 12 months
2.3M
Growth, 90 days vs prior 90
-10.0%
Conversion, latest week
3.6%
Market size, estimated
$2.3Ma year
Peak month
December3.0× the quietest month
Top search term
airtag wallet567K searches a year

02 · Price

A sale here is worth $27.67.

Listings sell for $27.67 on average, from $9.11 to $39.87. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $27.67 that is $55K to $69K a year per listing.

Average price
$27.67inside the $15 to $100 sweet spot
Price range
$9.11–$39.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
$55K–$69K
Returns
3.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #124 within Wallets, Card Cases & Money Organizers. It carries 2,629 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#124in Wallets, Card Cases & Money Organizers
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
2,629per listing
Listings tracked
22

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Airtag Wallet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 falling

Sellers

22

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

52%

Top 20: 98%

Open market

28%

  • Brand 128%
  • Brand 210%
  • Brand 310%
  • Brand 410%
  • Brand 58%
  • Brand 65%

Demand

Airtag Wallet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Airtag Wallet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airtag wallet567K/yr
  • wallet with airtag holder320K/yr
  • air tag wallet272K/yr
  • wallet airtag208K/yr
  • airtag wallet men233K/yr
  • wallet for men airtag114K/yr
  • wallet with airtag132K/yr
  • mens wallet with airtag57K/yr
  • mens wallet with airtag holder94K/yr
  • apple airtag wallet57K/yr

Reviews and returns

What reviews say buyers love and hate about Airtag Wallet

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
3.9%of orders come back
“Too small”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

Keep looking

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FAQ

Common Airtag Wallet questions

Answered from the same tracked data.