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Airtag Holder

Maybe

Shoppers spend an estimated $6.1M a year here. But demand is soft, at -12.9% this quarter, so Airtag Holder is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$6.1M/yr7.6M searches / yr
90-day growth
-12.9%search demand this quarter
Competition
54%top-5 click share · 23 brands · 38 sellers

Flapen Score

Airtag Holder against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Airtag Holder is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Airtag Holder market on Amazon at a glance

Shoppers on Amazon United States searched for Airtag Holder 7.6M times last year and spent an estimated $6.1M. The top 5 brands take 55% of clicks. Demand peaks in Dec. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 7.6M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.1M a year.

Searches, last 12 months
7.6M
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
6.2%
Market size, estimated
$6.1Ma year
Peak month
December2.2× the quietest month
Top search term
airtag holder2.6M searches a year

02 · Price

A sale here is worth $12.84.

Listings sell for $12.84 on average, from $4.00 to $33.85. Amazon reports units sold in ranges. This niche sold 500K to 600K a year. The average listing sells 15,000 to 20,000 of them. At $12.84 that is $193K to $257K a year per listing.

Average price
$12.84under the $15 to $100 sweet spot
Price range
$4.00–$33.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500K–600K
Units per listing a year
15,000–20,000
Revenue per listing a year
$193K–$257K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Keyrings & Keychains. It carries 6,307 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Keyrings & Keychains
Average rating
4.66 starsAmazon United States average 4.42 stars
Average reviews
6,307per listing
Listings tracked
27

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Airtag Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

23 falling

Sellers

38

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

54%

Top 20: 91%

Open market

39%

  • Brand 122%
  • Brand 210%
  • Brand 39%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Airtag Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300K200KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Airtag Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airtag holder2.6M/yr
  • airtag keychain1.3M/yr
  • air tag holder623K/yr
  • air tagholder580K/yr
  • airtag case386K/yr
  • apple airtag holder332K/yr
  • air tagholder keychain203K/yr
  • airtag keychain holder200K/yr
  • air tag case178K/yr
  • apple airtag keychain173K/yr

Reviews and returns

What reviews say buyers love and hate about Airtag Holder

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Durability”
1.6%of orders come back
“Broke within a week”
A buyer, on “Durability”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Airtag Holder questions

Answered from the same tracked data.