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Airtag

Maybe

Shoppers spend an estimated $107.5M a year here. But the top 5 brands take 100% of clicks, so Airtag is a Maybe.

Flapen Score
55
55 / 100Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 45
Market size
$107.5M/yr27.2M searches / yr
90-day growth
-0.9%search demand this quarter
Competition
95%top-5 click share · 4 brands · 14 sellers

Flapen Score

Airtag against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Airtag is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average
See the method

Market

The Airtag market on Amazon at a glance

Shoppers on Amazon United States searched for Airtag 27.2M times last year and spent an estimated $107.5M. All 4 brands take every click. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

An estimated 11.7% of those searches ended in a purchase.

Shoppers searched for this 27.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107.5M a year.

Searches, last 12 months
27.2M
Growth, 90 days vs prior 90
-0.9%
Conversion, latest week
11.7%
Market size, estimated
$107.5Ma year
Top search term
airtag10.5M searches a year

02 · Price

A sale here is worth $33.91.

Listings sell for $33.91 on average, from $4.46 to $95.79. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 300,000 to 400,000 of them. At $33.91 that is $10.2M to $13.6M a year per listing.

Average price
$33.91inside the $15 to $100 sweet spot
Price range
$4.46–$95.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1,000,000 or moreAmazon's top range
Units per listing a year
300,000–400,000
Revenue per listing a year
$10.2M–$13.6M
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Keyrings & Keychains. It carries 5,312 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#9in Keyrings & Keychains
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
5,312per listing
Listings tracked
7

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
28 months

Products

Top Airtag products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

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The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

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Competition

Competition: brands, sellers & click share

The top 5 products take 95% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

95%

Top 20: 100%

Open market

0%

  • Brand 191%
  • Brand 24%
  • Brand 33%
  • Brand 43%
  • Open — no brand owns it (0%)

Demand

Airtag search demand

Weekly searches over the year. Pick a range.

700K500KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Airtag search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • airtag10.5M/yr
  • apple airtag4.1M/yr
  • air tag3.3M/yr
  • air tags-4 pack apple1.8M/yr
  • air tags-2 pack1.2M/yr
  • air tags1.2M/yr
  • airtags 4 pack1.1M/yr
  • airtags920K/yr
  • apple air tag684K/yr
  • apple tag484K/yr

Reviews and returns

What reviews say buyers love and hate about Airtag

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Functionality-Overall”
0.7%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

Keep looking

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FAQ

Common Airtag questions

Answered from the same tracked data.