Airtag
MaybeShoppers spend an estimated $107.5M a year here. But the top 5 brands take 100% of clicks, so Airtag is a Maybe.
- Flapen Score
- 55 / 100Top 14% of 16,930 Clothing, Shoes & Jewelry niches · +10 vs the category median of 4555
- Market size
- $107.5M/yr27.2M searches / yr
- 90-day growth
- -0.9%search demand this quarter
- Competition
- 95%top-5 click share · 4 brands · 14 sellers
Flapen Score
Airtag against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Airtag is stronger. Inside it, weaker.
Market
The Airtag market on Amazon at a glance
Shoppers on Amazon United States searched for Airtag 27.2M times last year and spent an estimated $107.5M. All 4 brands take every click. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 11.7% of those searches ended in a purchase.
Shoppers searched for this 27.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.7% of those searches ended in a purchase. Searches in the last 90 days moved -0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107.5M a year.
- Searches, last 12 months
- 27.2M
- Growth, 90 days vs prior 90
- -0.9%
- Conversion, latest week
- 11.7%
- Market size, estimated
- $107.5Ma year
- Top search term
- airtag10.5M searches a year
02 · Price
A sale here is worth $33.91.
Listings sell for $33.91 on average, from $4.46 to $95.79. Amazon reports units sold in ranges, and this niche reaches the top one: 1,000,000 units or more a year. The average listing sells 300,000 to 400,000 of them. At $33.91 that is $10.2M to $13.6M a year per listing.
- Average price
- $33.91inside the $15 to $100 sweet spot
- Price range
- $4.46–$95.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1,000,000 or moreAmazon's top range
- Units per listing a year
- 300,000–400,000
- Revenue per listing a year
- $10.2M–$13.6M
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #9 within Keyrings & Keychains. It carries 5,312 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #9in Keyrings & Keychains
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 5,312per listing
- Listings tracked
- 7
04 · Newcomers
5 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Airtag products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Apple AirTag (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
- Price
- $28.14
- Rating
- 4.6/5
- Reviews
- 5,987
- Age
- 5mo ago

Apple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*
- Price
- $95.79
- Rating
- 4.6/5
- Reviews
- 5,987
- Age
- 5mo ago

Apple AirTag FineWoven Key Ring - Black
- Price
- $33.66
- Rating
- 4.0/5
- Reviews
- 1,049
- Age
- 10mo ago

Apple AirTag FineWoven Key Ring - Navy
- Price
- $32.97
- Rating
- 4.0/5
- Reviews
- 1,049
- Age
- 10mo ago
![2 Pack Tracker Tags [Apple MFi Certified] Pair with Apple Find My (iOS Only) Bluetooth Air Smart Tags Key Finder Item Locator Waterproof Finder Worldwide Tracking for Pets Wallet Backpack Dogs Luggage](https://m.media-amazon.com/images/I/31-rV5ELOOL.jpg)
2 Pack Tracker Tags [Apple MFi Certified] Pair with Apple Find My (iOS Only) Bluetooth Air Smart Tags Key Finder Item Locator Waterproof Finder Worldwide Tracking for Pets Wallet Backpack Dogs Luggage
- Price
- $21.26
- Rating
- 4.4/5
- Reviews
- 2,457
- Age
- 1y ago
Trending
estimated 90-day click momentum
Apple AirTag FineWoven Key Ring - Black
- Price
- $33.66
- Rating
- 4.0/5
- Reviews
- 1,049
- Age
- 10mo ago

Apple AirTag FineWoven Key Ring - Navy
- Price
- $32.97
- Rating
- 4.0/5
- Reviews
- 1,049
- Age
- 10mo ago
![UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack 2-Year Replaceable Battery Bluetooth Tracker Compatible with Apple Find My Item Finder Smart Tag for Keys Luggage - [Apple Find My Certified]](https://m.media-amazon.com/images/I/31Dooku8kuL.jpg)
UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack 2-Year Replaceable Battery Bluetooth Tracker Compatible with Apple Find My Item Finder Smart Tag for Keys Luggage - [Apple Find My Certified]
- Price
- $21.10
- Rating
- 4.5/5
- Reviews
- 3,078
- Age
- 10mo ago

Apple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*
- Price
- $95.79
- Rating
- 4.6/5
- Reviews
- 5,987
- Age
- 5mo ago

Apple AirTag (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
- Price
- $28.14
- Rating
- 4.6/5
- Reviews
- 5,987
- Age
- 5mo ago
Newest
by launch date
Apple AirTag (2nd Generation): Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range
- Price
- $28.14
- Rating
- 4.6/5
- Reviews
- 5,987
- Age
- 5mo ago

Apple AirTag (2nd Generation) - 4 Pack: Tracker for Keychain Wallet and More; Locator with Sound; Simple One-Tap Setup with iPhone or iPad; Key Finder with up to 1.5X Precision Finding Range*
- Price
- $95.79
- Rating
- 4.6/5
- Reviews
- 5,987
- Age
- 5mo ago

Apple AirTag FineWoven Key Ring - Black
- Price
- $33.66
- Rating
- 4.0/5
- Reviews
- 1,049
- Age
- 10mo ago

Apple AirTag FineWoven Key Ring - Navy
- Price
- $32.97
- Rating
- 4.0/5
- Reviews
- 1,049
- Age
- 10mo ago
![UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack 2-Year Replaceable Battery Bluetooth Tracker Compatible with Apple Find My Item Finder Smart Tag for Keys Luggage - [Apple Find My Certified]](https://m.media-amazon.com/images/I/31Dooku8kuL.jpg)
UGREEN FineTrack Air Tracker Tags (iOS Only) 4 Pack 2-Year Replaceable Battery Bluetooth Tracker Compatible with Apple Find My Item Finder Smart Tag for Keys Luggage - [Apple Find My Certified]
- Price
- $21.10
- Rating
- 4.5/5
- Reviews
- 3,078
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 95% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
14
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
95%
Top 20: 100%
Open market
0%
- Apple91%
- CYBERDOT4%
- UGREEN3%
- MOLOSLEEVE3%
- Open — no brand owns it (0%)
Demand
Airtag search demand
Weekly searches over the year. Pick a range.
Search terms
Top Airtag search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- airtag10.5M/yr
- apple airtag4.1M/yr
- air tag3.3M/yr
- air tags-4 pack apple1.8M/yr
- air tags-2 pack1.2M/yr
- air tags1.2M/yr
- airtags 4 pack1.1M/yr
- airtags920K/yr
- apple air tag684K/yr
- apple tag484K/yr
Reviews and returns
What reviews say buyers love and hate about Airtag
We read the reviews and the return reasons for every product selling here.
“Did not work”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Airtag questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









