airsoft balaclava
Skip itSoft demand (-44.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$27.62avg listing price — sweet spot $15–$100
Competition
Great35%top-5 click share — an open shelf
Price range
Great$7.00–$44.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay2,383.16avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 188K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-44.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, airsoft balaclava is a $71K/yr Amazon United States market (188K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 38/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
airsoft balaclava market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- $138K–$166K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #143
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 48%
- Out of stock
- 4.3%
- Avg brand age
- 49 months
- Avg seller age
- 138 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
20 rising
Sellers
124
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
35%
Top 20: 68%
Open market
11%
- Under Armour63%
- NXT NXTRND17%
- Poekuao3%
- Roadbox3%
- Nike2%
- KUTFTBL2%
- Open — no brand owns it (14 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 74 weeks — -44.4% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×
Top airsoft balaclava search terms
- under armour turtleneck17K/yr
- under armour turtleneck compression shirt13K/yr
- under armour mask15K/yr
- under armour ski mask24K/yr
- under armour compression shirt men turtle neck7K/yr
- under armour balaclava22K/yr
- under armor turtle neck compression6K/yr
- under armour face mask12K/yr
- under armour turtle neck5K/yr
- turtle neck under armour5K/yr
Top airsoft balaclava products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Under Armour Unisex Storm Sport Balaclava Black (001)/Pitch Gray One Size Fits Most
Under Armour$23.744.7★1,417 rev
Under Armour Mens HeatGear Armour Compression Mock Sleeveless White (100)/Black XX-Large
Under Armour$25.434.6★1,393 rev
Under Armour Mens HeatGear Armour Comp Mock Short Sleeve T-Shirt Black (001)/White X-Large
Under Armour$29.944.7★854 rev
Nxtrnd Mens Turtleneck Compression T-Shirt Short Sleeve Mock Neck (White Large)
NXT NXTRND$38.794.6★282 rev
Under Armour Unisex-Adult HeatGear Tactical Balaclava Black (001)/Black One Size Fits All
Under Armour$19.284.7★2,192 rev
Newest
by launch date
Poekuao Mens UPF 50+ Long Sleeve Compression Shirts Turtle Mock Neck Athletic Undershirt Quick Dry Baseball Basktball Base Layer Black M
Poekuao$14.6757 rev
Under Armour Boys HeatGear Armour Mock Neck Short Sleeve (001) Black / / White Youth Large
Under Armour$26.7910 rev
Nxtrnd Mens Turtleneck Compression T-Shirt Short Sleeve Mock Neck (White Large)
NXT NXTRND$38.79282 rev
Nxtrnd Mens Turtleneck Compression Tank Top Sleeveless Mock Neck (White Small)
NXT NXTRND$37.16156 rev
Nxtrnd Mens Turtleneck Compression T-Shirt Short Sleeve Mock Neck (White Medium)
NXT NXTRND$39.29282 rev
Trending
90-day click momentum
Under Armour Mens HeatGear Armour Comp Mock Short Sleeve T-Shirt White (100)/Black Small Tall
Under Armour$31.124.7★
Under Armour Mens HeatGear Armour Comp Mock Short Sleeve T-Shirt Black (001)/White Small
Under Armour$31.594.7★
Under Armour Boys HeatGear Armour Mock Neck Short Sleeve (001) Black / / White Youth Large
Under Armour$26.794.5★
Poekuao Mens UPF 50+ Long Sleeve Compression Shirts Turtle Mock Neck Athletic Undershirt Quick Dry Baseball Basktball Base Layer Black M
Poekuao$14.674.5★
Under Armour Mens HeatGear Armour Comp Mock Short Sleeve T-Shirt Black (001)/White Medium
Under Armour$29.944.7★
What buyers say about airsoft balaclava
What buyers praise and complain about, mined from review topics.What buyers love
“Nice snug fit”
“Good Quality”
“It's warm”
“Feels comfortable”
“Worth it”
“Very soft and breathable”
“Lightweight and breathable”
“breathable material”
“As advertised”
“Durable product”
What buyers complain about
“Size run small”
“Poor Quality”
“thinner than I'd like”
“Too thin”
“Overpriced”
“Not very warm at all”
“I wish it was a little cheaper actually maybe a lot cheaper since it clearly didnt take much material to make this”
“It smelled like someone else's breath all over the mouth of the mask”
“This is deceiving”
“You can't really breathe in these it blocks the Dust and particles”
Top return reasons
Common questions
- Is airsoft balaclava profitable to sell on Amazon United States?
- The niche generates $71K/yr across 61 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -44.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the airsoft balaclava niche?
- 20 brands and 124 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in airsoft balaclava?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.1%.
- When does demand for airsoft balaclava peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the airsoft balaclava niche?
- Listings span $7.00–$44.85; the average listing price is $27.62 (sweet spot $15–$100). The average incumbent carries 2,383 reviews — the moat a new listing must climb.