Airsoft Balaclava

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -44.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $71K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

-44.4%

Conversion, latest week

1.4%

Market size, estimated

$71Ka year

Peak month

December3.1× the quietest month

Top search term

under armour turtleneck17K searches a year

Listings sell for $27.62 on average, from $7.00 to $44.85. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $27.62 that is $3K to $7K a year per listing.

Average price

$27.62inside the $15 to $100 sweet spot

Price range

$7.00–$44.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

3.1%of orders · Amazon United States median 2.1%

48% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #143 within Balaclavas. It carries 2,383 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

48%

Prime listings

95%

Out of stock, average day

4.3%

Average rank

#143in Balaclavas

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

2,383per listing

Listings tracked

61

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

2Amazon's first-year sales bar

Average brand age

49 months